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November 5, 2015 | By | No Comments

I was recently in NYC with a coworker. We were trying to get to Applebee’s on 50th and Broadway, which I had been to many times. I could tell that the Uber driver wasn’t going the right way and told my coworker that something was wrong. We arrived at the address the Uber driver was […]

Facebook Organic Reach vs Advertising: Which Should Marketers Prioritize

December 12, 2014 | By | No Comments

There is an ongoing debate over the significance of Facebook organic reach versus advertising. In case you aren’t familiar with the difference, here’s a quick primer. Facebook organic reach is the total number of unique people who saw your post through unpaid dissemination. Paid reach is the total number of unique people who saw your […]

What You Need To Know From The Facebook Q3 Earnings Call

October 29, 2014 | By | No Comments

Tuesday Oct. 28, 2014 Facebook reported financial results for Q3 ending September 30, 2014. “This has been a good quarter with strong results,” said Mark Zuckerberg, Facebook founder and CEO. “We continue to focus on serving our community well and continue to invest in connecting the world over the next decade.” If there’s one benefit underscores […]

06 May


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Facebook Pages for Small Businesses

May 6, 2013 | By | No Comments

This week, two team members from Social Strategy1 were able to attend a business marketing event hosted by Facebook. We were able to get an inside look at what facebook recommends to make your page shine and to meet customers where they are. While their biggest recommendation was to utilize their paid advertising program, with […]

25 Jul


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Social Media and Direct Selling: Personal Businesses for the Modern Family

July 25, 2012 | By | No Comments

I recently spoke at the Celebrating Home National Rally 2012 and was very happy to see so many people excited to learn about the need for adoption of social media by their small business.

05 Jun


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Social Media Communities 101: Getting Started

June 5, 2012 | By | No Comments

Social Media Communities can be intimidating and difficult to understand at the beginning, but with the help of the trained specialists at Social Strategy1 you can productively grow your online network and reach.

21 May


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Forecast For Social Media In 2012 Is Bright

May 21, 2012 | By | No Comments

Are you expecting a social media drop-off soon? Well think again, recent research from Nielsen shows that numbers are still very strong.

09 May


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Social Media For Beginners: 10 Tips To Get You Started

May 9, 2012 | By | No Comments

If you are still debating whether or not to sign up on a social network these tips can be very important to starting yourself out on the right foot.

16 Apr


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Using Social Customer Service To Handle And Prevent Public Trashing

April 16, 2012 | By | No Comments

Find out how social customer service can help save and improve your business’ reputation online.