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Social Media For Beginners: 10 Tips To Get You Started

May 9, 2012 | By | No Comments

Social media is revolutionizing the business world, and it has become a vitally important marketing tool for enterprises of all sizes. However, social media must be leveraged correctly for it to have the desired impact, and there are best practices that you should learn to harness and apply. If you’re new to the world of social media, here are 10 tips to help you get started:

  1. Get on Facebook: Facebook is the world’s most popular social network, and it offers great opportunities to businesses. Use it to extend special promotional offers to customers, spread the word about your business, and communicate information about your products and services.
  2. Use Twitter: This micro-blogging social network allows you to broadcast concise messages to followers, and it’s an excellent way to support and extend your social media efforts.
  3. Start blogging: A blog is a valuable SEO tool, and it also gives you a forum for providing your customers with value-added information about topics that matter to your business.
  4. Maintain a regular presence: Check in on Facebook and Twitter at least a couple of times per day, and write a new blog post at least once or twice a week. If you don’t have the time or writing skill to blog, outsource the work to a professional writer — it will make a big difference.
  5. Use management tools: Consolidating your social media presence through management tools like Twitpic, Ning and TweetDeck helps you get maximum return for a minimal investment of time.
  6. Stay focused: Be sure to use your company Facebook page, Twitter feed and blog site for work and work only. Avoid personal socializing with your business accounts.
  7. Stay secure: Keep your privacy settings guarded and beware of social media-based cyber-attacks. Also, remember that the things you say could potentially be disseminated to millions of people, so choose your words wisely.
  8. Maintain control: While it’s fine to outsource the writing of your blog posts, you should not allow your account information and passwords out of your direct control. Ultimately, you want to be the person with final authority over what gets said, posted and shared online.
  9. Be honest: Transparency is a hot trend in advertising, and for good reason. Social media users are savvy and respond well to straightforward advertising that doesn’t attempt to deceive or hide things.
  10. Add media: Use social media tools to post photos and videos, both promotional and informational, for your customers.

If you need help understanding how to use social media to benefit your business, look no further than the comprehensive resources available through OfficeArrow and Social Strategy1. The OfficeArrow/Social Strategy1 network is replete with helpful tools, handy tips and professional support for media intelligence initiatives.

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