Steve Ennen, Social Strategy1’s President and Chief Intelligence Officer, will be speaking in Key Largo, Florida at the Social Media Insider Summit January 25th, 2012. Steve’s Keynote entitled, Rethink the Organization: How Social Media Makes Marketing the Nerve Center of the Enterprise, will discuss the importance of social… Read more
Pardot Study Shows Twitter Most Popular Among B2B Marketers, But LinkedIn Has Best ROI
January 23, 2012 By Leave a Comment
Pardot, a leading marketing automation company, recently released a study of social media usage among B2B marketers. The data, which can be viewed in this helpful infographic, shows that Twitter was the most-used social media tool for this group even though it was not necessarily the most successful at… Read more
The Risk Management Issues of Social Media
January 12, 2012 By Leave a Comment
While it’s almost impossible for companies to get their message out to the public without using social media, it’s imperative that you take steps to develop a risk management program that mitigates the damage (PDF) that can occur if someone posts the wrong thing. If one of your employees uses your… Read more
Social Media Resources for Non-Profits
January 11, 2012 By Leave a Comment
Most of us are caring professionals who are passionate about what’s happening in our communities and the wide world around us. This means that most of us support at least one charity or non-profit that is close to our hearts. The way these groups raise money and awareness is changing rapidly… Read more
Small Biz: Engage Facebook Fans to Become a User’s Top Story
January 10, 2012 By Leave a Comment
The new Facebook overhaul will provide small businesses with a big opportunity: the more you engage fans on the social network, the more likely your posts will appear as a Top Story, which is the section where posts appear because a Facebook algorithm determines the user might find… Read more
Let’s Chat: A Twitter Chat Primer
January 6, 2012 By Leave a Comment
“Let’s chat” used to mean gabbing on the phone with a friend or catching up over a bite to eat or favorite beverage. But the chat is no longer relegated to telling tales of mother-in-law woes or gossiping about who did what at the last convention. These days, chats, specifically the Twitter… Read more
Online Reputation Management Lesson #1
January 4, 2012 By Leave a Comment
Like other on-the-go people, I’ve discovered that glorious, old school appliance called the crock-pot. Throw a bunch of ingredients in early in the day and then forget about it until it’s time to serve the hungry crew that evening. Online reputation management is… Read more
Mobile Social Network Use Skyrockets [Study]
January 2, 2012 By Leave a Comment
Even if you’re not tapping into social networks from your mobile device every day, many of your mobile social network using customers likely are. Marketing Pilgrim reported that more than half of mobile social networkers in a comScore study reported visiting social sites or blogs almost daily. More study… Read more
Holiday Sales Prompt Major Increase in Online Spending [Statistics]
December 1, 2011 By 1 Comment
I have only been to one actual Black Friday sale, it was several years ago and I have not been shopping on that day ever since. The store was packed when they let everyone standing in the line outside fill the store. Once in the store you find yourself in… Read more
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