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18 Feb

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SS1 Client Rutgers Announces Launch of Data Analytics Certificate Program

February 18, 2016 | By | No Comments

Social Strategy1 is excited to share an announcement related to one of our clients, the Center for Innovation Education at Rutgers University. Rutgers University has partnered with Experiential Teaching Online (XTOL Corp.) to offer a remote, collaboration-driven course focused on big data and data analytics to recent graduates and professionals in New Jersey and throughout the US. In Oct […]

Learning Curve: 5 Community Building Ideas from Higher Education

August 22, 2014 | By | No Comments

If you’re looking for community building experts, you’ll be hard-pressed to find brands savvier than universities that have embraced social media. Take Harvard University. They’ve amassed nearly 3.5 million likes on Facebook and 391,000 Twitter followers, earning them the title as most influential university in the CollegeAtlas.org “A Study of Social Media in Higher Education.” […]

3 Tips for Content Evaluation

July 25, 2014 | By | No Comments

You know that web content is the text, images, audio, and video in your website or web application. Content evaluation is a constant assessment of how well that content meets your goals. Why evaluate your content? It’s the only way to understand whether you’re making progress or having an impact. With ongoing assessment of your […]

5 Ways to Increase Qualified Traffic

July 2, 2014 | By | No Comments

I hear it over and over again: “I’m just not getting enough traffic.” Specifically, qualified traffic – people who need your content, products or services. It’s true as a business owner that online livelihood depends on the amount of traffic you get. Even if you don’t sell anything online, you need traffic. We need more […]

Content Marketing: What Not to Post

May 16, 2014 | By | No Comments

Social media is an excellent content marketing platform for businesses to connect with customers and seek out leads. However, a successful social media strategy must be planned tactfully, as there are many ways that company could experience backlash for posting distasteful or sensitive content on social media. While it is true that many social media followers of […]

5 Secrets to Successful Content Promotion

March 31, 2014 | By | No Comments

You just spent hours writing and editing a great piece of content. You’ve uploaded it to your content management system, dropped in a high res photo, SEO’d the bejeebers out of it, and scheduled it for next Monday morning at 9:30 am EST. As you wipe your hands clean of this task, something pulls you […]

Why Social Media Matters in SEO

March 7, 2014 | By | No Comments

When trying to create a successful presence online, most marketers will at one point consider the importance of SEO (Search Engine Optimization). In other words, with all content that you create online, whether on your website, blog or social media accounts, you’ll want to optimize. You may have something really important or creative to share, […]

How to Boost Blog Traffic Using Infographics

February 20, 2014 | By | 3 Comments

There is a plethora of ways to increase traffic to your blog. You can invest time and money in search-engine optimization, take the time to comment on others’ sites, increase your offline profile to drive people to your site, write longer and more in-depth posts or publish more frequently. However, most of those strategies require […]

Pin-Optimization: 3 Ways Brands Can Optimize on Pinterest’s Interest Feed

February 7, 2014 | By | No Comments

Pinterest has rolled out a new feature which promises to make the user experience all the more personalized and engaging. But trust us, this boon for consumers on Pinterest is good news for brands too. The new tool, called Interests, surfaces content in an aesthetically pleasing grid that is customized based on what users pin […]

5 Headline Tips That Get Your Community Clicking

January 16, 2014 | By | No Comments

Writing great content that’s collecting digital dust? When people come to us for help with their social media and content marketing problems, they usually name of one of two goals they are having trouble reaching: growing their community to a certain size or getting that community to engage in the content. These problems might seem […]