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Brand advocacy


November 5, 2015 | By | No Comments

I was recently in NYC with a coworker. We were trying to get to Applebee’s on 50th and Broadway, which I had been to many times. I could tell that the Uber driver wasn’t going the right way and told my coworker that something was wrong. We arrived at the address the Uber driver was […]

Are Instagram Ads a Good Fit for Your Business?

November 2, 2015 | By | No Comments

Instagram is currently one of the fastest growing and most engaging social networks, and the recent introduction of ads on the platform raises an important question–can you find value in Instagram business ads? Although Instagram advertising is fairly new, it has already proven effective. For example, Digiday claims that Mercedes-Benz saw a 560% increase in website traffic […]

Identifying Brand Advocates:

March 13, 2014 | By | No Comments

Bridging the Gap Between the Digital and Real Worlds to Enhance Brand Advocacy A social media brand advocate is someone who loves your brand and isn’t afraid to say it. Brand advocates feel a strong sense of loyalty, and talk with you and about you on social platforms frequently. They will share their own experiences, […]