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13 Nov


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White Box Social Quarterly Report & New Features Now Available!

November 13, 2015 | By | No Comments

What can Google tell you about employee turnover? Is Yelp really moving the needle when it comes to same-store restaurant sales growth? What about ambiance? Do low scores on Ambiance predict poor sales performance? White Box Social Intelligence members are finding out! Today we published the second White Box Social Quarterly Report. This Q3 report is […]


November 5, 2015 | By | No Comments

I was recently in NYC with a coworker. We were trying to get to Applebee’s on 50th and Broadway, which I had been to many times. I could tell that the Uber driver wasn’t going the right way and told my coworker that something was wrong. We arrived at the address the Uber driver was […]

Are Instagram Ads a Good Fit for Your Business?

November 2, 2015 | By | No Comments

Instagram is currently one of the fastest growing and most engaging social networks, and the recent introduction of ads on the platform raises an important question–can you find value in Instagram business ads? Although Instagram advertising is fairly new, it has already proven effective. For example, Digiday claims that Mercedes-Benz saw a 560% increase in website traffic […]

08 Oct


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Beyond the Selfies: The Changing Face of Social Media

October 8, 2015 | By | No Comments

Are your customers truly the new marketing department? With rapid changes in social media platforms, it can be difficult to maintain control of your restaurant’s brand online. This past September at the annual MUFSO conference in Dallas, TX, a group of experts from the restaurant industry gathered to share their insights on how to continue driving a restaurant’s success […]

29 Sep


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An Easy Content Marketing Strategy Tip: Discover Topics on Quora

September 29, 2015 | By | No Comments

There’s no question about it: content marketing is critical to building your brand’s reputation online and increasing your organic search traffic. Groups such as The CAM Foundation have heralded it as the most important digital marketing trend for 2015, while research from LinkedIn has shown that 77% of marketers will increase content production in the next […]

6 Questions to Answer Before Building a Social Care Team

October 21, 2014 | By | No Comments

As a brand, you’ve established a great marketing and engagement program on social, aiming to delight customers and boost brand awareness by sharing great content and replying with your wittiest remarks. But you’ve also discovered that your customers are starting to leverage social to get their questions answered and concerns heard, and now you need […]

The Future of Marketing on Facebook

September 5, 2014 | By | No Comments

Facebook announced changes to the News Feed algorithm, changes that are intended to better identify click-bait style content. This is on top of penalizing meme-style content that is text-heavy and openly asks for likes, comments, and shares. What does this mean for marketers? Well, people are already increasingly reluctant to share political and religious views with […]

Learning Curve: 5 Community Building Ideas from Higher Education

August 22, 2014 | By | No Comments

If you’re looking for community building experts, you’ll be hard-pressed to find brands savvier than universities that have embraced social media. Take Harvard University. They’ve amassed nearly 3.5 million likes on Facebook and 391,000 Twitter followers, earning them the title as most influential university in the “A Study of Social Media in Higher Education.” […]

3 Tips for Content Evaluation

July 25, 2014 | By | No Comments

You know that web content is the text, images, audio, and video in your website or web application. Content evaluation is a constant assessment of how well that content meets your goals. Why evaluate your content? It’s the only way to understand whether you’re making progress or having an impact. With ongoing assessment of your […]

5 Secrets to Successful Content Promotion

March 31, 2014 | By | No Comments

You just spent hours writing and editing a great piece of content. You’ve uploaded it to your content management system, dropped in a high res photo, SEO’d the bejeebers out of it, and scheduled it for next Monday morning at 9:30 am EST. As you wipe your hands clean of this task, something pulls you […]