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16 Jan


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Ongoing Blog Development Requires Time, Diligence, and Follow-Up

January 16, 2012 | By | No Comments

Building a blog should be only the start on your content building strategy. Monitoring, maintaining, and publishing new content is the only way to have a successful blog. Here are some helpful tips on how to stay active.

22 Dec


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Book Bloggers Bag Publisher’s New Review Policy

December 22, 2011 | By | No Comments

Sometimes bloggers get free stuff, like books or tech gadgets, to enable them to publish reviews (hopefully, the positive kind). Now, publisher William Morrow is changing how it engages online influencers who review books, outlined in a recent letter to the bloggers.

Small Business Stuck in Neutral on Social Media [INFOGRAPHIC]

November 17, 2011 | By | No Comments

Impact of social media on small business infographic with social media statistics. Nearly three quarters (73%) of our member community of small business owners said they access social networks on smartphones or other mobile devices, yet 67% are holding back investing in social media because they don’t know where to begin.

16 Nov


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How Do Consumers Determine Which Reviews are Trustworthy? [Study]

November 16, 2011 | By | No Comments

The 2011 Cone Online Influence Trend Tracker Survey results show that not only are people reading and reviewing more, it also shows that people are looking for specific influencers or experts to contact for the best information regarding a certain product.

31 Oct


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Building Your Case: Selling Social Media to Your Business

October 31, 2011 | By | No Comments

Are you finding it difficult to convince your boss(es) that social media needs to be implemented into your company’s structure? Here are some great tips to help your confidence & help you sell them social media for business!

20 Oct


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Should You Consolidate Your Brand Online?

October 20, 2011 | By | No Comments

Franchises and larger brands have to face the question whether or not to consolidate their brand into just a few social media accounts. There is no one simple answer.

10 Oct


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Blogger Outreach Tip (No Gray Matter Required)

October 10, 2011 | By | No Comments

Great bloggers do not just fall into your lap, you must seek the right blogger for your brand and help them execute correctly.

29 Sep


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Workers’ Social Media Misuse Dogs Employers

September 29, 2011 | By | No Comments

A corporate policy for social media is a must for every sized business. Your employees are out there using social networks, so teach them the proper ways to use social media.