Steve Ennen, Social Strategy1’s President and Chief Intelligence Officer, will be speaking in Key Largo, Florida at the Social Media Insider Summit January 25th, 2012. Steve’s Keynote entitled, Rethink the Organization: How Social Media Makes Marketing the Nerve Center of the Enterprise, will discuss the importance of social… Read more
Do You Know How to Use Mobile Apps to Grow Your Business? [Webinar]
January 17, 2012 By Leave a Comment
Mobile applications (or Apps) are very popular amongst mobile users and according to The Market for Mobile Application Development Services Report from research2guidance, projected Mobile App Revenue for 2015 will be around $100.1 billion (2010: $10.2 billion). There is plenty of… Read more
Social Media Off The Wall: MythBusted, Amazing Speed Boat Catch, & Will Ferrell The Beer Salesman
December 9, 2011 By Leave a Comment
Social Media Off The Wall is a post every Friday where I share funny and entertaining stories, or digital media clips that are trending & being shared frequently on social networks. If you have an interesting story or media bit that you think I can use in SMOTW, please feel free to share it… Read more
Great New Year’s Resolution: Back-up, Store, and Protect My Business’ Data [Webinar]
December 6, 2011 By Leave a Comment
On Wednesday, December 7th, at 2 p.m. EST Sara Callanen, Marketing Manager for Carbonite Small Business will be the host of OfficeArrow.com’s free webinar called “Keep Your Business Backup Resolution by Avoiding These Common Pitfalls,” to discuss the importance of a business’ data and file… Read more
Holiday Sales Prompt Major Increase in Online Spending [Statistics]
December 1, 2011 By 1 Comment
I have only been to one actual Black Friday sale, it was several years ago and I have not been shopping on that day ever since. The store was packed when they let everyone standing in the line outside fill the store. Once in the store you find yourself in… Read more
Social Media Leadership: From The Pew To The Pulpit
November 9, 2011 By Leave a Comment
Sometimes it takes an unpleasant jolt to make a business owner see the benefits of a new way to conduct commerce, especially one that’s as radically different from the norm as social media. As Author Michael F. Lewis, ILD Corp. co-founder and CEO of Social Strategy1 & OfficeArrow, discovered firsthand, for… Read more
Social Media Leadership: Compliance, Governance And Reporting
November 8, 2011 By Leave a Comment
In his new book, Social Media Leadership: How to Get Off the Bench and Into the Game, Michael F. Lewis, co-founder of ILD Corp., CEO of Social Strategy1 & OfficeArrow, breaks down the social media phenomenon into terms even the uninitiated can understand. Drawing on personal experience,… Read more
Can Brands Rely Too Heavily on the Voice of the Customer?
October 18, 2011 By Leave a Comment
The voice of the customer. Social platforms give brands the ability to listen to what the customer wants and needs. But after reading a Susannah Edelbaum post on fashion biz blog The High Low, I found myself asking: Is it possible for brands to rely too heavily on the voice of the customer?… Read more
Social Strategy1 Off The Clock
October 11, 2011 By Leave a Comment
Most Americans spend plenty of time working but when they are off the clock; they need to find activities, events, and other causes to help their community. The Human Race 
I was recently asked to join the Board of Directors for the JT Townsend… Read more