Steve Ennen, Social Strategy1’s President and Chief Intelligence Officer, will be speaking in Key Largo, Florida at the Social Media Insider Summit January 25th, 2012. Steve’s Keynote entitled, Rethink the Organization: How Social Media Makes Marketing the Nerve Center of the Enterprise, will discuss the importance of social… Read more
The Risk Management Issues of Social Media
January 12, 2012 By Leave a Comment
While it’s almost impossible for companies to get their message out to the public without using social media, it’s imperative that you take steps to develop a risk management program that mitigates the damage (PDF) that can occur if someone posts the wrong thing. If one of your employees uses your… Read more
Small Biz: Engage Facebook Fans to Become a User’s Top Story
January 10, 2012 By Leave a Comment
The new Facebook overhaul will provide small businesses with a big opportunity: the more you engage fans on the social network, the more likely your posts will appear as a Top Story, which is the section where posts appear because a Facebook algorithm determines the user might find… Read more
12 Social Media Predictions for 2012
January 9, 2012 By Leave a Comment
2011 has been a year of countless innovations. It was the year that social media matured into a powerful business tool – and one that has spurred social change. It was a year of new technology, many of which have changed the way we live our lives. If this passing year is… Read more
Let’s Chat: A Twitter Chat Primer
January 6, 2012 By Leave a Comment
“Let’s chat” used to mean gabbing on the phone with a friend or catching up over a bite to eat or favorite beverage. But the chat is no longer relegated to telling tales of mother-in-law woes or gossiping about who did what at the last convention. These days, chats, specifically the Twitter… Read more
Social Strategy1’s Facelift: Tell Us What You Think
November 23, 2011 By 3 Comments
We have been hard at work trying to update the look and feel of our Social Strategy1 website. The updated appearance and functionality are now up on www.socialstrategy1.com. The new vision was to make our message clearer and to better the user experience on our website.
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Social Media Off The Wall: Shatner Fries Turkey, Jeopardy Gambler, & Blonde on Escalator
November 18, 2011 By Leave a Comment
Social Media Off The Wall is a post every Friday where I share funny and entertaining stories, or digital media clips that are trending & being shared frequently on social networks. If you have an interesting story or media bit that you think I can use in SMOTW, please feel free to share… Read more
How Do Consumers Determine Which Reviews are Trustworthy? [Study]
November 16, 2011 By Leave a Comment
When I shop for anything online; I have thoroughly researched the site I am buying from and have read multiple ratings & reviews for the product I’m interested in purchasing (from more than one source). I know for a… Read more
Seniors Are Getting Savvy with Social Media
November 15, 2011 By Leave a Comment
According to the recent The 2011 Social Media Consumer Trend and Benchmark Report from Experian/Simmons Research, nearly all young American adults that were surveyed are active on social media sites (around 98% to be exact). No surprise there, right? What might raise… Read more