The question of who owns a company’s Twitter account may soon be addressed in a South Carolina company’s legal case pitting a Twitter account holder against his former employer. In a lawsuit filed by PhoneDog LLC against former employee Noah Kravitz, the company accuses… Read more
100 Social Media Statistics, Charts And Graphs From HubSpot
April 2, 2012 By Leave a Comment
Is all of this blogging, status updating and tweeting really helping with my brand recognition? Everyone wonders that sometimes. To help answer that question, the web marketing specialists at HubSpot compiled some eye-popping social media statistics in their free, downloadable eBook, 100 AWESOME Marketing… Read more
Social Media Referrals Key In Buying Decisions
March 30, 2012 By Leave a Comment
Word of mouth has always been key in making successful sales. Even in our high-tech world, people rely on referrals from human sources — even if they’ve never met the person. Today, they look for social media referrals. To remain sharp in business, you must learn how to attract and… Read more
Your LinkedIn Profile: How To Make It Pop, And What Upgrading Gives You
March 28, 2012 By Leave a Comment
Signing up for LinkedIn is one thing; making your profile really work is another. Whether you use it to network, forge business opportunities or search for jobs, LinkedIn is a social media tool with huge potential. But how you use it can make all the difference. If you’re looking for ways to make… Read more
Mobile Marketing: 4 Things You Must Do To Be Competitive
March 26, 2012 By Leave a Comment
Understanding the difference between mobile and desktop-based searchers is paramount, because they simply are not the same. Your business must use this knowledge to construct mobile marketing initiatives. If you’ve been putting this off, know that virtually everyone… Read more
SXSW 2012 (Part 1) – My First Adventure into the Austin City Limits
March 21, 2012 By Leave a Comment
SXSW (South-By-Southwest) actually started before I was born, with the first event taking place March 1987 in Austin, Texas. The first year SXSW had around 700 registrants come to Austin. This year (2012) the 20 day-long conference had around 25,000 registrants. The event hotels were completely… Read more
Consider The Social Media Platform And Timing When Creating Content
March 12, 2012 By Leave a Comment
Strong marketers know demographics play a huge role in any campaign. Without an understanding of who your target audience is, marketing content becomes a shot in the dark. Growing trends in social media and an ever-widening device pool create new… Read more
Social Media “Experts” Are Everywhere: Be Sure To Vet Yours
March 5, 2012 By Leave a Comment
A study recently conducted by the Aite Group showed that “financial firms marketing through social media experienced an average growth in annual revenue of 19 percent.” Compare that with the 6 percent growth reported by firms not employing social media, and you can… Read more
Tips For Managing A Twitter Account With Multiple Users
March 1, 2012 By Leave a Comment
Twitter has become an effective social media tool for businesses both large and small. It helps companies engage and educate consumers, build joint ventures and develop valuable social connections. It’s a powerful tool for building brand awareness and promoting your… Read more
Social Media Marketing: Aberdeen Group Reports On Executive Survey
February 28, 2012 By Leave a Comment
Companies understand the need to engage with social media and increase their involvement with it, but many still have difficulty establishing a viable business case for adopting social media, according to survey results from Aberdeen Group, a Boston-based business research company. In… Read more