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social media strategies Archives - Social Strategy1

How to Get More Sales Leads with Social Media

September 26, 2014 | By | No Comments

Social media is used by 87% of content marketers to carry out B2B content marketing tactics. Every platform has the potential of being a highly effective way to start new relationships and nurture existing ones. With compelling and educational content, businesses can also use social media to differentiate from competitors and show expertise in an […]

Elements of Social Media Monitoring That Deliver Results

March 20, 2013 | By | No Comments

Perhaps one of the biggest responsibilities and challenges in social monitoring comes from delivering accurate information as it relates to context and origin. Given the frequency and nature upon which users are generating this information, it’s becoming more critical to receive this information as it breaks and report it in understandable and measurable layouts. 3 […]

03 Aug


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The Power of 140 Characters

August 3, 2011 | By | No Comments

Twitter only gives you 140 characters. What people do not realize is the power those 140 characters can have in this digital world we live in.

23 Mar


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The Marriage Between Search & Social

March 23, 2011 | By | No Comments

In Future Trends for Marketers in Search and Social Media, Lee Odden (who thankfully isn’t counting down to the royal nuptials) shares his vision for how the relationship between social and search will work.

Old Spice Guy Numbers

March 17, 2011 | By | No Comments

We watched the videos. We analyzed the campaign. But did the Old Spice Guy deliver awesomeness where it counts—in ROI? Possibly, suggests reporting from Brenna Ehrlich on Mashable.

09 Mar



How to Deal with Social Media Failure

March 9, 2011 | By | 2 Comments

Greed may ultimately not be good, but failure might be. In Failures and Success, Chris Brogan observes that failure is good because it creates opportunity. He writes: “The key part of failure is learning and adapting and moving on.”

11 Oct


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Social Media Storytelling – Find your Muppet.

October 11, 2010 | By | No Comments

Social Media Storytelling – Find your Muppet through effective social media strategy