social media listening Archives - Social Strategy1

Online Listening – Your Brand’s First Defense in a Crisis

If you’re already on board with the social media bandwagon, chances are that you know what these channels can do for crisis communications. Tweets, blogs, and forums let you disseminate information quickly to targeted audiences without the filter of traditional media outlets. But while you may be using social media to broadcast crisis-related messages, you may be missing another critical part of any crisis strategy: social media monitoring. Here’s what online listening will do for your plan…