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online influencer Archives - Social Strategy1

11 Aug


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Online Listening: The Impact of Insights

August 11, 2011 | By | No Comments

What do you do with the information you find from online listening? By analyzing the data, you’ll find insights that help you build online strategies.

22 Jun


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Got Humans? Social Strategy Needs Them

June 22, 2011 | By | No Comments

In his blog, marketing expert Chris Brogan shared an experience in which an interviewer asked him how to automate all their social media usage. Like Chris, I was struck by the questioner’s desire to take the human out of what is a very human platform.

06 Aug


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The No-Nonsense Beginner’s Guide to Social Media Success

August 6, 2010 | By | No Comments

You’ve been tasked with creating a social media strategy. But what do you know about it? Sure, you can post pictures of your baby’s first feeding onto the family blog and “friend” the guy who sat behind you in Mrs. Zook’s math class. But how do you use those social media platforms to build your brand?

28 May


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Are You Paying Attention to the Attention Age?

May 28, 2010 | By | No Comments

Social media strategy – are you paying attention to the Attention Age? Some are calling it the Attention Age—the age when people are able to freely create and access information, especially on the web. That means consumers are easily finding and broadcasting information about your brand. And if you’re not paying attention, you could find your brand losing even its most enthusiastic fans.

4 Ways to Build Social Strategy that Stands on Trust

May 10, 2010 | By | No Comments

Be transparent– Part of building trust with an online influencer and others is letting information out there: the good, the bad, and the ugly. That means if your CEO’s blog is peppered with posts calling her a soul-less corporate machine, leave them up. Despite the nature of the comments, your openness will convey to consumers that you don’t have anything to hide.