In his blog, marketing expert Chris Brogan shared an experience in which an interviewer asked him how to automate all their social media usage. Like Chris, I was struck by the questioner’s desire to take the human out of what is a very human platform.
You’ve been tasked with creating a social media strategy. But what do you know about it? Sure, you can post pictures of your baby’s first feeding onto the family blog and “friend” the guy who sat behind you in Mrs. Zook’s math class. But how do you use those social media platforms to build your brand?
While school may be out for the kids, learning never stops for savvy business professionals. If you’re looking to engage customers with a social media strategy, it’s time to learn some new vocabulary words. Don’t worry—there won’t be a quiz at the end!
For years, word of mouth (WOM) has been the gold standard of marketing. With the tsunami that is social media, however, WOM has morphed into something much more powerful. Now, when Annalisa falls in love with a new product, she tweets, she blogs, she tells anyone who’s listening online just how hella good the product is. If you want to leverage that same power for your brand, check out these frequently asked questions about how to do it through influencer engagement programs…
From posting blogs to answering tweets, we’ve all seen the laundry lists of ways to build an enthusiastic online influencer through social engagement. While these tried-and-true techniques are effective, there’s another fan-fostering strategy you should consider: building a community.
Anyone who’s been around kids knows what happens next. Mom turns her attention to her child, even if just for a moment, and the child lights up like a Christmas display. It’s social engagement at its most basic level. And while it might be impossible to replicate that kind of love in customers, an effective social media strategy can foster fans that shout praises and attract leads. Check out these three tips for laying the groundwork for a social media monitoring plan that nurtures starry-eyed online influencers…
Social media strategy – are you paying attention to the Attention Age? Some are calling it the Attention Age—the age when people are able to freely create and access information, especially on the web. That means consumers are easily finding and broadcasting information about your brand. And if you’re not paying attention, you could find your brand losing even its most enthusiastic fans.
xamining sentiment trends can be a daunting task when you consider that the brand may generate hundreds or thousands of mentions. A proven, automated process is the ideal way to produce the results you need to make reasoned decisions—that makes sentiment analysis a smart addition to any CRM plan.
Be transparent– Part of building trust with an online influencer and others is letting information out there: the good, the bad, and the ugly. That means if your CEO’s blog is peppered with posts calling her a soul-less corporate machine, leave them up. Despite the nature of the comments, your openness will convey to consumers that you don’t have anything to hide.