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The No-Nonsense Beginner’s Guide to Social Media Success

August 6, 2010 | By | No Comments

Courtesy Rick Liebling

The no-nonsense beginner’s guide to social media success

You’ve been tasked with creating a social media strategy. But what do you know about it? Sure, you can post pictures of your baby’s first feeding onto the family blog and “friend” the guy who sat behind you in Mrs. Zook’s math class. But how do you use those social media platforms to build your brand?

Don’t let yourself get too overwhelmed. Take a breath—a deep breath and read on. This no-nonsense guide will give you a few of the basics you need to build a boss-pleasing social media strategy.

  • A social media program that makes the boss—and shareholders—happy starts with a well-considered strategy. In other words, occasional Facebook posts and inconsistent blog entries will do next to nothing if you want to create online influencers and build brand loyalty. Map out a strategy, just like you’d plan any other project. Figure out where you want to be and how you want to get there.
  • The backbone of a good strategy is collecting customer intelligence through online listening programs. What are customers saying? Where are they saying it? You could spend hours searching the web for free tools that you and the staff will have to learn from scratch. Or you can outsource social media monitoring to a team with the experience to monitor and analyze the information you need to make profit-building decisions.
  • Venturing into social media doesn’t mean you need to trash all the time and effort you put into assembling a traditional ad campaign. In reality, a good social media strategy should complement the other tools you use to broadcast your message, whether it’s through a jaunty radio jingle or an on-the-spot PR team. For example, the recent launch of Huggies Little Movers Jeans Diapers started with funny 30-second TV spot that’s gone on to generate nearly 1 million views on the social media site YouTube.

Whether you need online reputation management or an online listening program, don’t let the stress of implementing a social media strategy raise your blood pressure—after all, you have enough to worry about. The staff at Social Strategy1 has the hands-on experience and best-in-class tools to guide you and your brand to social media success. Contact their team today.

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