Online Listening and Social Engagement Dictionary
Online listening and social engagement dictionary
While school may be out for the kids, learning never stops for savvy business professionals. If you’re looking to engage customers with a social media strategy, it’s time to learn some new vocabulary words. Don’t worry—there won’t be a quiz at the end!
Content Resonance – You blog, you tweet, you comment. So are consumers sharing that information? With content resonance analysis you’ll learn about if and how users share your content—a critical component in determining how effective that content is.
Conversation – While content is king when it comes to websites, conversation is king of social media strategy. Without conversation you can’t be, well, social. So get out there and post blogs, upload video, or whatever it takes to get your customers to talk about the brand in a positive way. In fact, effective conversations are an excellent way to cultivate those coveted online influencers.
Inbound links – This stat will clue you into which websites drive customers to your site. Is that Facebook page you invest resources in producing an embarrassingly low level of traffic to the company site? Are customers coming in droves via links from a celebrity blogger? Inbound link analytics will help you direct the right resources to the right places.
Mentions – If you track statistics for your website, then think of mentions as the social media equivalent of impressions. This measure will provide data regarding the number of times your brand is mentioned in a specific time period.
Sentiment analysis – This is a relatively new metric that measures the emotional gist of conversation. Do most brand mentions gravitate toward the warm and fuzzy? Or are they more likely to be peppered with language your father only uses when his pro team is in the dumps? Sentiment analysis will give you the positive, the negative, and the indifferent.
Social media strategy – This is the overall plan that will guide you to profit-building decisions. Without a strategy, you’re Captain Jack Sparrow without his compass or Dorothy without the Yellow Brick Road. Map out brand success before you invest in social media monitoring and social engagement.
Sure, social media strategy may not be nuclear engineering, but your brand will perform measurably better if you start adding—and implementing—some of these words into your strategic vocabulary. We promised there wouldn’t be a quiz, but, in reality, the real test will be in how well your strategy performs. Contact Social Strategy1 to find out how they’ll help you pass the social media test.