Online marketing experts are preparing for the next big trend in the world of internet marketing: social SEO. This technique harnesses the power of social media outlets like Facebook and Twitter to connect your business to many customers – much more than could be reached through traditional channels, or even standard… Read more
YouTube Marketing 2.0: Moving Your Video Up In The Google Rankings
April 23, 2012 By Leave a Comment
With Google’s ever-changing metrics, it can be hard for businesses to stay up to date on social media marketing best practices. YouTube has recently garnered the attention of content marketers, due to its high traffic and ability to boost rankings. But you can’t just upload your YouTube… Read more
Reputation Management Critical In Social Media: A Few Tips
April 20, 2012 By Leave a Comment
Word travels fast in the world of social media. When the buzz is positive, you have a powerful marketing tool at your fingertips. But when the buzz is negative, however, you could have a serious PR problem on your hands. That’s why reputation management is critical… Read more
Customer Relationship Management: 5 Trends That Will Shape The Next 5 Years
April 19, 2012 By Leave a Comment
On the Software Advice Blog, Lauren Carlson, CRM analyst at Software Advice.com, predicts five significant trends in customer relationship management for the next five years. Her forecasts are supported by observations from leading CRM experts, including: Paul Greenberg, owner, The 56 Group Esteban… Read more
Using Social Customer Service To Handle And Prevent Public Trashing
April 16, 2012 By Leave a Comment
Today’s customers don’t wait to be sold on a product or service; they recognize their needs and do their own research before even approaching a sales team. This change in approach has been made possible by social media channels ranging from Twitter to YouTube. Because customers have… Read more