How to Integrate Social Media into Traditional Business Practices | CXMSummit Dallas
This presentation was delivered on Thursday, January 31 during CXMSummit Dallas. CXMSummit Dallas presented social media best practices and business strategies to find more customers. See full CXMSummit Coverage here.
Steve Ennen – Sr. Strategic Advisor
Steve Ennen joined Social Strategy1 from the University of Pennsylvania’s Wharton School, where he was Founding Managing Director of the Wharton Interactive Media Initiative (WIMI) and Wharton Lab for Innovation in Publishing; recognized as the authoritative thought leaders for issues related to interactive and digital media and their impact on broader business matters. He is a Lecturer in Marketing at the Wharton School and was responsible for the development of curriculum in emerging media and interactive media strategies at the Wharton School for both MBA program and Executive Education courses.
Steve Ennen Video
Part 3: Thought Leadership Series – How to Measure ROI in Social Media
Prior to Wharton, Ennen held the position of Vice President, Digital Business Strategies at American Business Media where, for more than three years, he advised dozens of media and marketing companies on digital transformation, video and mobile messaging, social networks and development of digital revenue strategies. He also served as a consultant and business development executive for Neighborhood America (now Ingage Networks), an award-winning technology company specializing in enterprise social networks. He has worked with the U.S. State Department to educate foreign publishers on digital media, an instructor of media strategy at New York University, and has been guest instructor at Medill, Northwestern University, State University of New York and NYC Mayor Michael Bloomberg’s JumpStart Media Program. A former publisher and editor, Ennen launched several award winning printed and digital media products in U.S. and global markets and his essays and journalism have been published in scores of international publications. He speaks around the globe on digital transformation strategies.
Ennen received his MA degree from DePaul University, Chicago; BA degrees in English and Political Science from William Jewell College, Liberty, Mo., and has continued his executive education at Northwestern University’s Medill/Kellogg Schools and M.I.T.