Twitter is a very powerful tool for businesses in this digital age, but if you do not use it properly you may be in for some major problems. Check out these Twitter Etiquette Tips to help your business get the most out of the platform.
Social Media Communities can be intimidating and difficult to understand at the beginning, but with the help of the trained specialists at Social Strategy1 you can productively grow your online network and reach.
Sometimes bloggers get free stuff, like books or tech gadgets, to enable them to publish reviews (hopefully, the positive kind). Now, publisher William Morrow is changing how it engages online influencers who review books, outlined in a recent letter to the bloggers.
Social media is fantastic, but the if you think creating a social media presence will yield instant results, you’re in for an unpleasant surprise. Online engagement from your community isn’t an easy or immediate result of your web presence: conversation takes time, effort, and strategy. Sure, you may have a Twitter account or a Facebook fan page or a blog, but social media isn’t the Field of Dreams. Just because you build it, doesn’t mean they’ll come. And even if they do show up, your fans or followers might not engage much with you and your business.