Book Bloggers Bag Publisher’s New Review Policy
Sometimes bloggers get free stuff, like books or tech gadgets, to enable them to publish reviews (hopefully, the positive kind). Now, publisher William Morrow is changing how it engages online influencers who review books, outlined in a recent letter to the bloggers.
For example, in one change, bloggers won’t just receive any or every book; instead they’ll be asked to choose which books they’d like to review. But the blogosphere really took exception to this new part of the policy from William Morrow, which reads:
“…to allow us to continue to offer free copies and free shipping to you committed book reviewers, we will be tracking how many reviews we receive from you. If we notice that you request books but aren’t posting your comments or sending us the link, we may suspend your ability to receive review offers from us. We know you’re busy bloggers -– if you don’t think you’ll be able to post a review within a month, please pass on that offer so we can continue to offer you free books in the future!”
Bloggers took to their, well, blogs, criticizing the new policy. However, Cynthia Boris on Marketing Pilgrim made a great point about the issue when she wrote: “Hobby or not, if you agree to take on a free item (I’m not talking about items sent randomly without prior permission) you should review it within a reasonable amount of time.”
Regardless of where you fall in the book blogging brouhaha, it’s clear that brands need to think carefully about online influencer policies and their ramifications. A badly-perceived policy can create bad feelings among the influencers you want to engage.
How does your company handle online influencer relations?