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Social Strategy1 Visits the Ronald McDonald House

June 30, 2015 | By | No Comments

The first Ronald McDonald House was established in 1974 as a “home-away-from-home for families of ill children”. The RMHC provides a variety of resources to these families, whether it be temporary housing, food, or basic dental and medical care. Over the years, the foundation has opened over 300 locations worldwide with local chapters in 52 […]

How to Build Customer Relationships with Social Data

January 16, 2015 | By | No Comments

What is your E.T.A.? Empathy, trust and advocacy are words that could be easily taken for granted in today’s marketplace of the unknown, disrupted, and commoditized. Building customer-centric business models that are based on understanding the feelings of another are not short-term easy and long-term beneficial to sustaining the future growth of that business. Big data […]

Social Media Predictions and Preparations for 2015

January 9, 2015 | By | No Comments

This year began on a disappointing note for Facebook. Headlines even went as far as declaring that Facebook – once considered the Goliath of all social networks – was now “dead.” Additionally, Brian Boland, VP of Ads Product Marketing for Facebook recently discussed news feed algorithm changes, stating that “With more content generated by users, […]

Facebook Organic Reach vs Advertising: Which Should Marketers Prioritize

December 12, 2014 | By | No Comments

There is an ongoing debate over the significance of Facebook organic reach versus advertising. In case you aren’t familiar with the difference, here’s a quick primer. Facebook organic reach is the total number of unique people who saw your post through unpaid dissemination. Paid reach is the total number of unique people who saw your […]

How to Add Context to Your Content Marketing with Social Data

December 5, 2014 | By | No Comments

We read about it every day. New technology that has been developed to support overarching business strategies merely through social media data. Businesses with the right tools know how to use social data to answer critical strategic marketing questions such as: Do people like our products/services? Do people view us differently online vs. brick and mortar? […]

What You Need To Know From The Facebook Q3 Earnings Call

October 29, 2014 | By | No Comments

Tuesday Oct. 28, 2014 Facebook reported financial results for Q3 ending September 30, 2014. “This has been a good quarter with strong results,” said Mark Zuckerberg, Facebook founder and CEO. “We continue to focus on serving our community well and continue to invest in connecting the world over the next decade.” If there’s one benefit underscores […]

6 Questions to Answer Before Building a Social Care Team

October 21, 2014 | By | No Comments

As a brand, you’ve established a great marketing and engagement program on social, aiming to delight customers and boost brand awareness by sharing great content and replying with your wittiest remarks. But you’ve also discovered that your customers are starting to leverage social to get their questions answered and concerns heard, and now you need […]

3 Ways to Boost Sales With Social Media

October 10, 2014 | By | No Comments

Many business owners believe that social media is doing its job merely by increasing their web traffic. The reality is that driving website traffic is only a fraction of the impact social media can have on a business. As many businesses become increasingly digital, so do consumers and their transactions. It’s more often that sales occur online than in person. In fact, online […]