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18 Feb


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SS1 Client Rutgers Announces Launch of Data Analytics Certificate Program

February 18, 2016 | By | No Comments

Social Strategy1 is excited to share an announcement related to one of our clients, the Center for Innovation Education at Rutgers University. Rutgers University has partnered with Experiential Teaching Online (XTOL Corp.) to offer a remote, collaboration-driven course focused on big data and data analytics to recent graduates and professionals in New Jersey and throughout the US. In Oct […]

13 Nov


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White Box Social Quarterly Report & New Features Now Available!

November 13, 2015 | By | No Comments

What can Google tell you about employee turnover? Is Yelp really moving the needle when it comes to same-store restaurant sales growth? What about ambiance? Do low scores on Ambiance predict poor sales performance? White Box Social Intelligence members are finding out! Today we published the second White Box Social Quarterly Report. This Q3 report is […]


November 5, 2015 | By | No Comments

I was recently in NYC with a coworker. We were trying to get to Applebee’s on 50th and Broadway, which I had been to many times. I could tell that the Uber driver wasn’t going the right way and told my coworker that something was wrong. We arrived at the address the Uber driver was […]

Are Instagram Ads a Good Fit for Your Business?

November 2, 2015 | By | No Comments

Instagram is currently one of the fastest growing and most engaging social networks, and the recent introduction of ads on the platform raises an important question–can you find value in Instagram business ads? Although Instagram advertising is fairly new, it has already proven effective. For example, Digiday claims that Mercedes-Benz saw a 560% increase in website traffic […]

08 Oct


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Beyond the Selfies: The Changing Face of Social Media

October 8, 2015 | By | No Comments

Are your customers truly the new marketing department? With rapid changes in social media platforms, it can be difficult to maintain control of your restaurant’s brand online. This past September at the annual MUFSO conference in Dallas, TX, a group of experts from the restaurant industry gathered to share their insights on how to continue driving a restaurant’s success […]

29 Sep


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An Easy Content Marketing Strategy Tip: Discover Topics on Quora

September 29, 2015 | By | No Comments

There’s no question about it: content marketing is critical to building your brand’s reputation online and increasing your organic search traffic. Groups such as The CAM Foundation have heralded it as the most important digital marketing trend for 2015, while research from LinkedIn has shown that 77% of marketers will increase content production in the next […]

SS1 visits the Ronald McDonald House – July

August 24, 2015 | By | No Comments

“We can all make a difference in the lives of others in need, because it is the most simple of gestures that make the most significant of differences.” ― Miya Yamanouchi Every quarter, Social Strategy1 takes a day to visit the Ronald McDonald House, a charity dedicated to housing and feeding the families of ill children. […]

Social Media Live Broadcasting Apps Explained

August 18, 2015 | By | No Comments

Meerkat and Periscope are two mobile apps that came out this spring, and the two are growing in popularity amongst millennials as well as in the workplace. Meerkat and Periscope are live broadcasting apps, meaning that the user can share his or her personal experience with others in real time. There is no time limit […]

12 Aug


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Major Updates Released for White Box Social Intelligence Platform

August 12, 2015 | By | No Comments

White Box announced this week, major updates to the White Box Social Intelligence platform. New features include: View Top Competitor’s Social Data – In the top right, next to your brand’s logo, you will see the logos of the competitors you have established in theplatform. Because some social and review site data is public, White […]

11 Aug


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7 Best Practice Tips for Posting & Sharing Content on Twitter

August 11, 2015 | By | No Comments

Did you know that 74% of adults online use social media? Of that, 23% are on Twitter. That’s almost a fourth of the adult population, over the age of 18, who are using Twitter. As Twitter continues to increase in popularity as a social media tool, so does its importance as an online marketing resource. […]