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How does social advertising work?

November 11, 2013 | By | No Comments

Get the Free Guide: An Introduction to Social Advertising Facebook and Twitter derive revenue through the sales of data aggregation and advertising. As these networks grow, their focus will become less on acquiring new users and more on generating greater revenue per user. Internal resources will focus on better ways to monetize user data and […]

Photo Sharing as Social Marketing

September 25, 2013 | By | No Comments

How Furniture and Home Goods Brands are Creating Visual Stories to Boost Sales In the social web, visual content trumps text in driving engagement. Furniture and home dĂ©cor brands like IKEA, Joss & Main, and American Leather have evolved their customer experience and sales process across social media platforms like Facebook, Instagram, Pinterest, Twitter, Tumblr […]

How to Turn Your Mobile & Social Customers into Recurring Sales [White Paper]

June 3, 2013 | By | No Comments

In this white paper we examine geosocial, 2012 consumer internet trends and using social local mobile marketing to increase brick and mortar sales. As of May 2011, there are 5.3 billion mobile devices globally. Every day there are more mobile phones produced than babies born. Mobile devices are connecting the world to the Internet. Consumers […]

2012 Social Media Leadership Awards White Papers | Social Media Customer Service Case Studies

April 9, 2013 | By |

        The Social Media Leadership Awards is an international competition, organized by Social Stategy1, Inc, Knowledge@Wharton , and sponsored by Ernst & Young and is designed to promote best practices in social media. Corporations and organizations worldwide were solicited to submit their successful social media strategies and results, which were judged by […]

Beyond Service: Foundations that Generate Positive Customer Experiences

March 7, 2013 | By | No Comments

Social Media Customer Service White Paper       Social Media is becoming one of the first interactions customers may have with a brand. Social media customer service is as influential as any other interaction with an organization. Unfortunately for some organizations, poor customer service standards are reflected publicly through social media. In this white […]

Vanguard’s 3 Benefits for Social Media Customer Service

January 25, 2013 | By | No Comments

  It has been one year since The Vanguard Group, Inc., one of the largest investment management companies in the world, first utilized CEO, Bill McNabb to interact with and gain insights from clients through social media platforms. Vanguard was the first in the financial industry to feature such a day where leadership corresponded with their […]