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customer service

4 Word of Mouth Marketing Tips in the Digital Age

June 24, 2014 | By | No Comments

What Does Word of Mouth Marketing Look Like in the Digital Age? Before the Internet, marketing buzz was generated by word of mouth and advertising. The timeline would go a little like this: Suzie sees ad for product in the newspaper or TV commercial. She buys the product, loves it, and then tells all her coworkers, […]

How to better understand your customers

April 25, 2014 | By | One Comment

Today’s business landscape has changed tremendously from the previous 10 years. We operate in a world that is always connected and the power of the product or service has shifted back to the customer. In order to offer the best service in any market, one needs to understand their customers and how to offer great […]

Social Strategy1 Founders to Discuss Social Media Best Practices for Customer Service and Social Selling at 2013 Social Media Leadership Awards

October 4, 2013 | By | No Comments

Mike Lewis, Chairman and Co-founder of Social Strategy1 and Dennis Stoutenburgh, President and Co-Founder of Social Strategy1 will attend and share insights on the customer service panel at the 2nd annual Social Media Leadership Awards. The Social Media Leadership Awards is the culmination of a global social media competition, taking place December 9-10 at the […]

Beyond Service: Foundations that Generate Positive Customer Experiences

March 7, 2013 | By | No Comments

Social Media Customer Service White Paper       Social Media is becoming one of the first interactions customers may have with a brand. Social media customer service is as influential as any other interaction with an organization. Unfortunately for some organizations, poor customer service standards are reflected publicly through social media. In this white […]

American Airlines, Golin Harris and Social Strategy1 Discuss Best Social Media Cases at CXMSUMMIT

January 25, 2013 | By | No Comments

  Social media leaders will discuss expert insights from top cases at the CXMSUMMIT on Thursday, January 31, 2013 at the Westin Galleria Dallas. Panelists include, Amy O’Brien, Senior Analyst, Social Media at American Airlines, Annette Hernandez, Specialist, Social Media Customer Service at American Airlines, and Eric Swayne, Director of Insights at Golin Harris. Discussions will focus […]

Vanguard’s 3 Benefits for Social Media Customer Service

January 25, 2013 | By | No Comments

  It has been one year since The Vanguard Group, Inc., one of the largest investment management companies in the world, first utilized CEO, Bill McNabb to interact with and gain insights from clients through social media platforms. Vanguard was the first in the financial industry to feature such a day where leadership corresponded with their […]

Morgan Stanley Smith Barney’s Rules for Embracing Social Media

January 2, 2013 | By | No Comments

Most employees in the financial industry don’t have the individual agility of communicating via digital and social media sites to share industry-related opinions or news. Any information being disclosed by an employee or on behalf of the institution cannot swiftly make it across real-time feeds, due to regulatory constraints. Morgan Stanley Smith Barney, (MSSB), stands […]

25 Jul


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Social Media and Direct Selling: Personal Businesses for the Modern Family

July 25, 2012 | By | No Comments

I recently spoke at the Celebrating Home National Rally 2012 and was very happy to see so many people excited to learn about the need for adoption of social media by their small business.