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How to Get More Sales Leads with Social Media

September 26, 2014 | By | No Comments

Social media is used by 87% of content marketers to carry out B2B content marketing tactics. Every platform has the potential of being a highly effective way to start new relationships and nurture existing ones. With compelling and educational content, businesses can also use social media to differentiate from competitors and show expertise in an […]

New Twitter Activity Dashboard Offers Deep Analytics

September 12, 2014 | By | No Comments

The new Twitter activity dashboard that was recently released to all users goes well beyond Retweets and Favorites. This dashboard offers deep analytics and allows all users to gauge impressions and engagement rates for regular or promoted tweets. Since Twitter rolled out its new analytics dashboard, it has put data science behind the art of tweeting. With these new analytics offerings, there are […]

The Future of Marketing on Facebook

September 5, 2014 | By | No Comments

Facebook announced changes to the News Feed algorithm, changes that are intended to better identify click-bait style content. This is on top of penalizing meme-style content that is text-heavy and openly asks for likes, comments, and shares. What does this mean for marketers? Well, people are already increasingly reluctant to share political and religious views with […]

Learning Curve: 5 Community Building Ideas from Higher Education

August 22, 2014 | By | No Comments

If you’re looking for community building experts, you’ll be hard-pressed to find brands savvier than universities that have embraced social media. Take Harvard University. They’ve amassed nearly 3.5 million likes on Facebook and 391,000 Twitter followers, earning them the title as most influential university in the “A Study of Social Media in Higher Education.” […]

Delivering Legendary Social Media Customer Service

August 1, 2014 | By | No Comments

Have you ever heard the old saying, “bad news travels fast?” Even before social media, bad news always circulated with lightning-fast speed, but nowadays, it’s stunning how a company’s dirty laundry – usually in the form of a story of bad customer service – can travel to hundreds, thousands, and even millions of people. While […]

3 Tips for Content Evaluation

July 25, 2014 | By | No Comments

You know that web content is the text, images, audio, and video in your website or web application. Content evaluation is a constant assessment of how well that content meets your goals. Why evaluate your content? It’s the only way to understand whether you’re making progress or having an impact. With ongoing assessment of your […]

5 Ways to Increase Qualified Traffic

July 2, 2014 | By | No Comments

I hear it over and over again: “I’m just not getting enough traffic.” Specifically, qualified traffic - people who need your content, products or services. It’s true as a business owner that online livelihood depends on the amount of traffic you get. Even if you don’t sell anything online, you need traffic. We need more […]

4 Word of Mouth Marketing Tips in the Digital Age

June 24, 2014 | By | No Comments

What Does Word of Mouth Marketing Look Like in the Digital Age? Before the Internet, marketing buzz was generated by word of mouth and advertising. The timeline would go a little like this: Suzie sees ad for product in the newspaper or TV commercial. She buys the product, loves it, and then tells all her coworkers, […]

Social ROI: Knowing the Science Behind It

June 13, 2014 | By | No Comments

How do I get Social ROI from my investments? Does this question keep you up at night? You are not alone! There is a way of approaching your social media journey through understanding the steps needed to become a mature social business. However, there are a few things that can be done even if you […]

Content Strategy Essentials in 2014

May 28, 2014 | By | No Comments

In August 2013, Google announced the arrival of in-depth articles, a search feature which has since become a great way to feature your brand’s best content while driving higher-converting organic search traffic. With in-depth articles, Google finally began rewarding sites providing the highest quality content. This move supported my claim that an active blog is […]