Social Strategy1 and Knowledge@Wharton Announce Inaugural Social Media Leadership Awards

The inaugural Social Media Leadership Awards, are being organized by Knowledge@Wharton, the online business analysis journal of the Wharton School of the University of Pennsylvania, Social Strategy1, the preeminent social media monitoring and analysis organization,… Read more

12 Social Media Predictions for 2012

2011 has been a year of countless innovations. It was the year that social media matured into a powerful business tool – and one that has spurred social change. It was a year of new technology, many of which have changed the way we live our lives. If this passing year is… Read more

Small Business Stuck in Neutral on Social Media [INFOGRAPHIC]

While small businesses use social media personally and believe it affects their businesses, the majority of don’t know how to use the new networks to build their companies. Additionally, most don’t plan on investing online until they understand the practices and payoffs. That’s the headline finding in a new study we just released with small business community - OfficeArrow. Nearly three quarters (73%) of our member community of small business owners said they access social networks on… Read more

Social Media Leadership: Compliance, Governance And Reporting

In his new book, Social Media Leadership: How to Get Off the Bench and Into the Game, Michael F. Lewis, co-founder of ILD Corp., CEO of Social Strategy1 & OfficeArrow, breaks down the social media phenomenon into terms  even the uninitiated can understand. Drawing on personal experience,… Read more

What Value is the Social Graph?

  For some time, start-ups and marketers alike have been salivating over the concept of a social graph as though it were the Holy Grail of me-to-you marketing.  Recently, Fred Wilson of Union Square Ventures opined on the value of the mobile phone address book functioning as a keystone… Read more

Insight Through Global Communication

As the web becomes more intelligent, it’s important for business to become more intelligent about the web. A recent case-in-point is the initiative by language translation and dictionary software company Babylon to become the “Quora for Linguistics.” It’s a lofty goal to create a global forum for real-time,… Read more