A Useful Guide For Proper And Effective Link Building

Making your online business come alive and thrive requires patient link building and a deliberate plan for reaching out to both potential customers and leaders in your industry. Link building is the process of cultivating high-quality, relevant links to your site from external sites, such as other… Read more

Crisis Management: When Times Are Tough, Tweet

When it comes to public relations, crisis management has always been essential for businesses large and small. But in today’s world, where social media can make a small-town misunderstanding into a international PR nightmare overnight, your strategies for crisis management have to change just as fast, if not faster. If you… Read more

Business Marketing: Is Your Blog Doing The Job?

The rise of social media has had a monumental effect on the world of business marketing. If you’re among the millions of business owners who have made a foray into the blogosphere in an attempt to improve your search engine rankings and connect with new customers, it’s vital that you invest some effort… Read more

Social SEO Is The Future Of B2B Marketing: Are You Ready?

Online marketing experts are preparing for the next big trend in the world of internet marketing: social SEO. This technique harnesses the power of social media outlets like Facebook and Twitter to connect your business to many customers - much more than could be reached through traditional channels, or even standard… Read more

YouTube Marketing 2.0: Moving Your Video Up In The Google Rankings

With Google’s ever-changing metrics, it can be hard for businesses to stay up to date on social media marketing best practices. YouTube has recently garnered the attention of content marketers, due to its high traffic and ability to boost rankings. But you can’t just upload your YouTube… Read more

Customer Relationship Management: 5 Trends That Will Shape The Next 5 Years

On the Software Advice Blog, Lauren Carlson, CRM analyst at Software Advice.com, predicts five significant trends in customer relationship management for the next five years. Her forecasts are supported by observations from leading CRM experts, including: Paul Greenberg, owner, The 56 Group Esteban… Read more

Effective Business Blogging Takes Time: 6 Tips For Shaving Hours Off Of The Process

You already know that business blogging is important. That’s not the issue. The issue is finding the time to keep up with your blog regularly. Your schedule is already full, and now you have to devote hours to dreaming up topics, writing compelling entries and making sure you stay… Read more

Social Media Referrals Key In Buying Decisions

Word of mouth has always been key in making successful sales. Even in our high-tech world, people rely on referrals from human sources — even if they’ve never met the person. Today, they look for social media referrals. To remain sharp in business, you must learn how to attract and… Read more