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Reputation Management/ORM

25 Jul

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Social Media, What’s Your Policy?

July 25, 2011 | By | No Comments

Businesses are still searching for how they can build a beneficial social media policy. See how you can protect your brand with a Corporate Social Media Policy.

19 Jul

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3 Comments

Borders Goes Under, Who’s Next?

July 19, 2011 | By | 3 Comments

Borders Group calls off bankruptcy auction and proceeds with liquidation plan. What does this mean for the book & bookstore industries?

15 Jul

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Defining Google+

July 15, 2011 | By | No Comments

Marketing expert Chris Brogan writes that the branded blog is your personal real estate. Where you hang your hat, so to speak. You can customize or add and subtract features. You can collect and store data. Etc. So what is Google+ then? I agree with Chris—like other social networking channels, it’s an outpost (others have referred to these outposts as “digital embassies”).

13 Jul

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9 Comments

Conversations on Netflix’s Rate Rise Flood Social Media Outlets

July 13, 2011 | By | 9 Comments

Netflix’s announcement of price increases has subscribers venting on social networks and the web.

22 Jun

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Another PR “Specialist” Bites The Dust

June 22, 2011 | By | No Comments

Jim Redner committed a cardinal sin last week on Twitter and now he is apologizing.

20 Jun

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AOL’s Creative Response to Similar Yahoo “Play” Release

June 20, 2011 | By | No Comments

After Yahoo! released a similar product with a similar name (Yahoo! Play, AOL Play), AOL responded with a very funny, tasteful viral video to sarcastically point out that Yahoo’s ideas were not original.

17 Jun

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Your Advice for Pres. Candidate’s Google Problem?

June 17, 2011 | By | No Comments

“Google Santorum” The phrase was emblazoned on a t-shirt I saw recently. As a socially liberal native of Pennsylvania, I knew exactly what this reference to former PA Senator Rick Santorum meant. To be honest, I was very surprised to learn that the “Google problem” was still an issue for the now-presidential candidate. It started [...]

15 Jun

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Why Do People Blame the Media for Corporate Disasters?

June 15, 2011 | By | No Comments

The media is not to blame for major reputation management issues brands face, companies must accept consequences and explain.

15 Jun

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How Real-Time, Location-Based Social Media Boosts Search Rank

June 15, 2011 | By | No Comments

New media and small biz marketing consultant Jeff Korhan, on Social Media Examiner, shares one fresh reason: As social search gains traction, Google and other search engines, he writes, are giving greater emphasis to content with real-time info, including time and location.