Standing out from the crowd in the ever-growing influencer landscape is no easy feat. However, some Instagram influencers have managed to do just that. They have amassed millions of followers and have developed a loyal fanbase through their unique content and creative campaigns.
If you’re looking for the top Instagram Influencers to watch out for in 2023, look no further. This article will discuss the rising social media stars who will make waves next year.
From fashion gurus to lifestyle bloggers, these influencers have already made a name for themselves on the platform, and it will only get bigger in 2023. So we will break down their success stories, analyze their strategies and discuss why they are worth watching as we move into the new year. So let’s get started!
- 1 What Is A Social Media Influencer?
- 2 What makes someone a top influencer?
- 3 List Of Top 20 Instagram Influencers (2022)
- 3.1 1. Whindersson Nunes (58.1 million)
- 3.2 2. Charli D’Amelio(48.1 million)
- 3.3 3. Nusret Gökçe (44.4 million)
- 3.4 4. Dan Bilzerian (32.7 million)
- 3.5 5. Chiara Ferragni (26.8 million)
- 3.6 6. Sommer Ray (26.6 million)
- 3.7 7. Carlinhos Maia (25 million)
- 3.8 8. Zach King (24.5 million)
- 3.9 9. James Charles (23.1 million)
- 3.10 10. Felix Kjellberg (21.8 million)
- 3.11 11. Raúl Álvarez Genes (17.8 million)
- 3.12 12. Barbara Palvin (17.5 million)
- 3.13 13. Nikkie De Jager (15.7 million)
- 3.14 14 Ajey Nagar (15.1 million)
- 3.15 15. Kayla Itsines (14.2 million)
- 3.16 16. Simeon Panda (8 million)
- 3.17 17. Aimee Song (6.3 million)
- 3.18 18. Rosanna Pansino (4.4 million)
- 3.19 19. Jack Morris (2.5million)
- 3.20 Wrapping up!
What Is A Social Media Influencer?
A social media influencer is a person who has built a reputation through their presence on various social media networks. They have a large following of loyal fans and followers, which makes them extremely influential in their online community. They can shape public opinion and influence people’s product, service, and brand decisions.
Influencers are seen as experts in their field and often collaborate with brands to promote products or services. Their content is often used to spread brand awareness and create an impactful marketing campaign that reaches thousands of potential customers.
Social media influencers utilize their platform to engage with their audience, create interesting content, build trust with their followers, and provide valuable advice.
What makes someone a top influencer?
A top influencer is someone who can influence the opinions and behaviors of others. They have a large following and an engaged audience and often specialize in a particular area. They are experts in their field and deeply understand their target audience. Top influencers also create high-quality content that resonates with their followers and builds trust.
They use multiple platforms to engage with their audience, respond to comments, interact with followers, and provide valuable insights. Lastly, top influencers have strong relationships with brands or organizations that can benefit from their influence, allowing them to monetize their work.
All these qualities combined make someone a top influencer in their field.
List Of Top 20 Instagram Influencers (2022)
Here we have listed the 20 best Instagram Influencers that you should follow. Let’s dive into it.
1. Whindersson Nunes (58.1 million)
Instagram handle: whinderssonnunes
Whindersson Nunes Batista is a Brazilian comedian and singer who has been making comedy videos on Youtube since 2013. He is one of the most subscribed YouTubers and has 58 million followers on Instagram. And is also well known for his comedy sketches and now has a Netflix special.
2. Charli D’Amelio(48.1 million)
Instagram handle: charlidamelio
It won’t be unfair to say that Charli D’Amelio is easily the most popular teen on the Internet. With over 139 million followers on Tiktok and 47.9 million on Instagram, this seventeen-year-old has taken the Internet by storm. Before rising to fame, Charlie was a competitive dancer and would post dance tutorials on Instagram. She became an Internet sensation in 2019 when her choreography became viral. Along with dance choreographies, she posts vlogs about her personal life.
3. Nusret Gökçe (44.4 million)
Instagram handle: nusr_et
Popularly known as Salt bae, Nusret is undoubtedly the most popular cooking influencer. Unless you have been living off the grid, you must be familiar with this Turkish butcher, chef, and restaurateur’s unique meat seasoning techniques. He is a food entertainer, and on Instagram, he shows off his cooking techniques and lavish lifestyle.
4. Dan Bilzerian (32.7 million)
Instagram handle: danbilzerian
Dan is also referred to as the King of Instagram or Instagram Playboy. The American businessman and amateur poker player have gained a massive following on Instagram owing to his controversial yet glamorous lifestyle. He is known for flaunting his extravagant parties and his love for guns.
5. Chiara Ferragni (26.8 million)
Instagram handle: chiaraferragni
Chiara started her journey as a blogger. Her fashion blog, “The Blond Salad,” has won multiple awards. She is one of the biggest fashion influencers and often collabs with influential fashion brands; Chiara posts about her fashion house and family with her massive Instagram following.
6. Sommer Ray (26.6 million)
Instagram handle: sommerray
Sommer Ray is a well-established fitness model and owns an activewear label. She has won multiple bodybuilding awards, and her Instagram is geared toward motivating people, especially women, into fitness. She publishes content related to fitness and bodybuilding and is the founder of “imaraisbeauty,” a plant-based gummy supplement brand.
7. Carlinhos Maia (25 million)
Instagram handle: carlinhosmaiaof
Carlinhos Maia is a Brazilian actor and entrepreneur who started making humorous videos. He is well known for his public welfare programs in his native country, and his Instagram is an ode to his love for traveling and his significant other.
8. Zach King (24.5 million)
Instagram handle: zachking
Zach King, the former Vine star, is famous for his digital magic. He is the perfect combination of digital magic meets comedy. His playful optical illusions and fun videos have earned him a spot among the top Instagram influencers. Zach is highly sought after by major brands and has collaborated with many household names like BMW.
9. James Charles (23.1 million)
Instagram handle: jamescharles
The beauty influencer is famous for his vibrant makeup looks and controversies. He is
a talented makeup artist, and his personality oozes confidence. His playful personality and ability to not take himself too seriously set him apart. He has done various collaborations with makeup brands like Morphe.
10. Felix Kjellberg (21.8 million)
Instagram handle: pewdiepie
If you have ever been on Youtube, you have probably heard of this guy. Felix is one of the most popular content creators on Youtube, with 111 million subscribers. He started as a gaming channel but kept changing his content to stay relevant to his audience. His Instagram posts revolve around his lifestyle, travels, wife, and dogs, and often collab with gaming brands like G-fuel.
11. Raúl Álvarez Genes (17.8 million)
Instagram handle: auronplay
Auron Play is a Spanish Youtuber widely known for his satirical content. His humorous take on social issues and unapologetic attitude are his selling points. On Instagram, we can see his sense of humor, and he also does plenty of food-related branded content.
12. Barbara Palvin (17.5 million)
Instagram handle: realbarbarapalvin
Barbara is a model infamous for being a Victoria’s Secret Angel. Her content on Instagram revolves around fashion and beauty. She also has a series on Instagram with Dylan Spouse called “Ground with Dylan & Barbara.”
13. Nikkie De Jager (15.7 million)
Instagram handle: nikkietutorials
Nikkie De Jager is a Dutch makeup artist affectionately called Nikkie Tutorials. Although she rose to fame as a Youtuber, Nikkie has over 15 million followers on Instagram, where she posts fun reels and makeup tutorials. Nikkie is well known for her emotional makeup looks and authentic personality, and she also hosted Eurovision 20201 and owned a beauty brand called “Nimya.”
14 Ajey Nagar (15.1 million)
Instagram handle: carryminati
Ajey, also known as Carryminati, is an Indian Youtuber popular for his witty humor. His Youtube channel is primarily in Hindi. On his Instagram, Ajey gives his audience a glimpse of his personal life and short clips of his videos, and he is the brand ambassador of “Arctic Fox.”
15. Kayla Itsines (14.2 million)
Instagram handle: kayla_itsines
Kayla is an Australian personal trainer and fitness influencer, and she has multiple fitness programs she promotes on her Instagram. Additionally, Kayle promotes healthy lifestyle choices along with nutrition, and her Instagram is centered on empowering women in the fitness industry.
16. Simeon Panda (8 million)
Instagram handle: simeonpanda
Another fitness influencer that cut is Simeon Panda. He has won many bodybuilding competitions and publishes content showcasing his fitness journey. He posts about his workout routines and owns a clothing brand. His page is very inspiring for anyone in the field of fitness.
17. Aimee Song (6.3 million)
Instagram handle: aimeesong
Aimee Song is a NY Times bestselling author and a fashion influencer. She has created a jewelry line called “Song Of Style.” She has been the fashion ambassador for multiple designer brands and collaborations with fashion brands on her Instagram page.
18. Rosanna Pansino (4.4 million)
Instagram handle: rosannapansino
Rosanna is a lifestyle influencer who also has a top-rated youtube channel. She is a proficient baker and shares recipes and tutorials. On Instagram, she posts about lifestyle, fitness, and her pets. Rosanna’s bubbly personality adds to her charm.
19. Jack Morris (2.5million)
Instagram handle: jack morris
Jack Morris is a British travel influencer and a very talented photographer. Jack captures breathtaking photographs of exotic locations that would make you yearn for a vacation.
He loves to travel, and you will find amazing photos and a tiny glimpse of his personal life on his page.
20. Cassie Ho (2.3 million)
Instagram handle: blogilates
Cassie Ho is not just a fitness influencer but also the CEO and head designer of “Popflex,” an activewear and gym accessories brand. Cassie gives her audience the behind-the-scenes of how she designs her products in her feed. Cassie shows every stage of designing a new product and often takes feedback from her audience, making her content more engaging but creating a hyper around the products.
Instagram is one of the fastest-growing social media platforms, and a big reason for that is the influencers from our list of Top 20 Instagram Influencers Worth Following in 2022. With the rapidly growing user base, sponsored posts are constantly increasing. The Instagram Influencer industry has seen massive growth and is expected to reach new heights in the coming years.
We hope this article helped you find the best influencers on Instagram. Did you spot your favorite celebrity on the list? Let us know in the comments section below.
As our Content Writer, Conway is responsible for Writing the content for our blog. With a degree in Mass Communications, they bring a unique perspective to our team and are dedicated to helping our clients achieve their goals.
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