Ever wondered who the top 20 Instagram Influencers are worth following in 2022? If yes, you have come to the right place!
Instagram is a wonderful platform to build your brand and grow an audience. But being an influencer is not an easy task, especially in this highly competitive field. We all can learn something from these top influencers that are killing it in their respective niches. The influencers included in this list are the people who have made it big on the Internet and are pretty famous on the platform, backed by a vast following.
We are sure that this list curated by our experts of top 20 Instagram influencers worth following in 2022 will help you. So, let’s take a look at who made it to our top 20 list!
List Of Top 20 Instagram Influencers (2022)
Here we have listed the 20 best Instagram Influencers that you should follow. Let’s dive into it.
1. Whindersson Nunes (58.1 million)
Instagram handle: whinderssonnunes
Whindersson Nunes Batista is a Brazilian comedian and singer who has been making comedy videos on Youtube since 2013. He is one of the most subscribed YouTubers and has a following of 58 million followers on Instagram. Whindersson is also well known for his comedy sketches and now even has a Netflix special of his own.
2. Charli D’Amelio(48.1 million)
Instagram handle: charlidamelio
It won’t be unfair to say that Charli D’Amelio is easily the most popular teen on the internet. With over 139 million followers on Tiktok and 47.9 million on Instagram, this seventeen-year-old has taken the Internet by storm. Before rising to fame, Charlie was a competitive dancer and would post dance tutorials on Instagram. She became an Internet sensation in 2019 when her choreography became viral. Along with dance choreographies, she posts vlogs about her personal life.
3. Nusret Gökçe (44.4 million)
Instagram handle: nusr_et
Popularly known as Salt bae, Nusret is undoubtedly the most popular cooking influencer. Unless you have been living off the grid, we are sure you must be familiar with this Turkish butcher, chef, and restaurateur’s unique meat seasoning techniques. He is a food entertainer, and on Instagram, he shows off his cooking techniques and lavish lifestyle.
4. Dan Bilzerian (32.7 million)
Instagram handle: danbilzerian
Dan is also referred to as King of Instagram or Instagram Playboy. The American businessman and amateur poker player have gained a massive following on Instagram owing to his controversial yet glamorous lifestyle. He is known for flaunting his extravagant parties and his love for guns.
5. Chiara Ferragni (26.8 million)
Instagram handle: chiaraferragni
Chiara started her journey as a blogger. Her fashion blog, “The Blond Salad,” has won multiple awards. She is one of the biggest fashion influencers out there and often collabs with influential fashion brands. Chiara posts about her fashion house as well as her family with her massive Instagram following.
6. Sommer Ray (26.6 million)
Instagram handle: sommerray
Sommer Ray is a well-established fitness model and owns an activewear label. She has won multiple bodybuilding awards, and her Instagram is geared toward motivating people, especially women, into fitness. She publishes content related to fitness and bodybuilding. She is also the founder of “imaraisbeauty,” which is a plant-based gummy supplement brand.
7. Carlinhos Maia (25 million)
Instagram handle: carlinhosmaiaof
Carlinhos Maia is a Brazilian actor and entrepreneur who first started making humorous videos. He is well known for his public welfare programs in his native country. His Instagram is an ode to his love for traveling as well as his significant other.
8. Zach King (24.5 million)
Instagram handle: zachking
Zach King, the former Vine star, is famous for his digital magic. He is the perfect combination of digital magic meets comedy. His playful optical illusions and fun videos have earned him a spot among the top Instagram influencers. Zach is highly sought after by major brands and has collaborated with many household names like BMW.
9. James Charles (23.1 million)
Instagram handle: jamescharles
The beauty influencer is famous for his vibrant makeup looks as well as controversies. He is
not only a talented makeup artist, but his personality oozes confidence. His playful personality and his ability to not take himself too seriously set him apart. He has done various collaborations with makeup brands like Morphe.
10. Felix Kjellberg (21.8 million)
Instagram handle: pewdiepie
If you have ever been on Youtube, you have probably heard of this guy. Felix is one of the most popular content creators on Youtube, with 111 million subscribers. He started as a gaming channel but kept changing his content to stay relevant to his audience. His Instagram posts revolve around his lifestyle, travels as well as his wife and dogs. Pewdipie often collabs with gaming brands like G-fuel.
11. Raúl Álvarez Genes (17.8 million)
Instagram handle: auronplay
Auron Play is a Spanish Youtuber widely known for his satirical content. His humorous take on social issues and his unapologetic attitude are his selling points. On Instagram, we can see his sense of humor. He also does plenty of food-related branded content.
12. Barbara Palvin (17.5 million)
Instagram handle: realbarbarapalvin
Barbara is a model and is infamous for being a Victoria’s Secret Angel. Her content on Instagram revolves around fashion and beauty. She also has a series on Instagram with Dylan Spouse called “Ground with Dylan & Barbara.”
13. Nikkie De Jager (15.7 million)
Instagram handle: nikkietutorials
Nikkie De Jager is a Dutch makeup artist who is affectionately called Nikkie Tutorials. Although she rose to fame as a Youtuber, Nikkie has over 15 million followers on Instagram, where she posts fun reels and makeup tutorials. Nikkie is well known for her dynamic makeup looks and authentic personality. She was also the host of Eurovision 20201 and owned a beauty brand called “Nimya.”
14 Ajey Nagar (15.1 million)
Instagram handle: carryminati
Ajey, also known as Carryminati, is an Indian Youtuber popular for his witty sense of humor. His Youtube channel is primarily in Hindi. On his Instagram, Ajey gives his audience a glimpse of his personal life and short clips of his videos. He is the brand ambassador of “Arctic Fox.”
15. Kayla Itsines (14.2 million)
Instagram handle: kayla_itsines
Kayla is an Australian personal trainer and a fitness influencer. She has multiple fitness programs, which she promotes on her Instagram. Additionally, Kayle promotes healthy lifestyle choices along with nutrition. Her Instagram is centered on empowering women in the fitness industry.
16. Simeon Panda (8 million)
Instagram handle: simeonpanda
Another fitness influencer that made the cut is Simeon Panda. He has won many bodybuilding competitions, and he publishes content showcasing his fitness journey. He posts about his workout routines and owns a clothing brand. His page is very inspiring for anyone in the field of fitness.
17. Aimee Song (6.3 million)
Instagram handle: aimeesong
Aimee Song is a NY Times bestselling author and a fashion influencer. She has created a jewelry line called “Song Of Style.” She has been the fashion ambassador for multiple designer brands and collaborations with fashion brands on her Instagram page.
18. Rosanna Pansino (4.4 million)
Instagram handle: rosannapansino
Rosanna is a lifestyle influencer who also has a top-rated youtube channel. She is a proficient baker and shares recipes and tutorials. On Instagram, she posts about lifestyle, fitness, and her pets. Rosanna’s bubbly personality adds to her charm.
19. Jack Morris (2.5million)
Instagram handle: jackmorris
Jack Morris is a British travel influencer and a very talented photographer. Jack captures breathtaking photographs of exotic locations that would make you yearn for a vacation.
He loves to travel, and you will find amazing photos along with a tiny glimpse of his personal life on his page.
20. Cassie Ho (2.3 million)
Instagram handle: blogilates
Cassie Ho is not just a fitness influencer; she is also the CEO and head designer of “Popflex,” an activewear and gym accessories brand. Cassie gives her audience the behind-the-scenes of how she designs her products in her feed. Cassie shows every stage of designing a new product, and she often takes feedback from her audience. This makes her content more engaging, but it also creates a hyper around the products.
Instagram is one of the fastest-growing social media platforms, and a big reason for that is the influencers from our list of Top 20 Instagram Influencers Worth Following in 2022. With the rapidly growing user base, sponsored posts are constantly increasing. The Instagram Influencer industry has seen massive growth and is expected to reach new heights in the coming years.
We hope this article helped you find the best influencers on Instagram. Did you spot your favorite celebrity on the list? Let us know in the comments section below.