Instagram has stepped up the self-branding game for many celebs and influencers worldwide. Cristiano Ronaldo is an ideal example who still holds the first spot as the most followed person on Instagram in the last few years.
However, many of our beloved celebrities and public figures are in the race to gain more followers every day.
Right from great footballers, reality TV stars like Kardashians, Jenners, and a few industry-leading singers, many come under the top 17 most followed people on instagram.
Therefore, let’s get started and find out the rulers of Instagram!
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Top 10 Most Followed People On Instagram In 2023 (Overview)
With legendary footballers like Cristiano Ronaldo and Lionel Messi being at the top as the most followed person on Instagram, here are the top 10 most followed person on Instagram from the list of your beloved 17 celebs.
| Ranking | Most followed Person on Instagram | Followers | Profession |
| 1 | Cristiano Ronaldo | 607 Million | Footballer |
| 2 | Lionel Messi | 488 Million | Footballer |
| 3 | Selena Gomez | 430 Million | Singer |
| 4 | Kylie Jenner | 400 Million | Businesswoman, Reality TV celebrity |
| 5 | Dwayne Johnson | 392 Million | Actor, Producer, Former Wrestler |
| 6 | Ariana Grande | 380 Million | Singer |
| 7 | Kim Kardashian | 364 Million | Businesswoman, Reality TV celebrity |
| 8 | Beyoncé | 318 Million | Singer |
| 9 | Khloe Kardashian | 312 Million | Businesswoman, Reality TV celebrity |
| 10 | Kendall Jenner | 294 Million | Model, Businesswoman, Reality TV celebrity |
Now that you have seen the top 10 most followed accounts on Instagram let’s take a closer look at the entire list of 17, starting with Christiano Ronaldo, the most followed person on Instagram.
1. Cristiano Ronaldo (607 Million)
| Username: | @cristiano |
| Age: | 38 years |
| Profession: | Footballer |
| Country: | Portugal |
As of October 2023, Cristiano Ronaldo is the most followed person on Instagram, with 607 Million followers.
The footballer holds many records in his name and plays as the forward for Al Nassr football club as well as the captain of Portugal’s national team. His Instagram account is full of mixed content showcasing the star player’s personal and professional life.
2. Lionel Messi (488 Million)
| Username: | @leomessi |
| Age: | 35 years |
| Profession: | Footballer |
| Country: | Argentina |
Another G.O.A.T. footballer and Fifa World Cup 2022 winner, Lionel Messi, has also made a huge impact on social media while having over 488 Million followers on Instagram.
While serving as a great captain of the national football team of Argentina, he also plays as the forward for the Inter Miami football club. Messi prefers to share his professional achievements, brand endorsements, and family moments on Instagram.
3. Selena Gomez (430 Million)
| Username: | @selenagomez |
| Age: | 30 years |
| Profession: | Singer |
| Country: | United States |
While being one of the most influential figure on Instagram, Selena Gomez rules the heart of over 430 Million followers on Instagram.
Additionally, after becoming a successful singer in Hollywood, she has begun entrepreneurship with her beauty brand, Rare Beauty. Selena’s Instagram profile mostly showcases her personal and professional pictures, brand endorsements, political views, and mental health awareness.
4. Kylie Jenner (400 Million)
| Username: | @kyliejenner |
| Age: | 26 years |
| Profession: | Businesswoman, Reality TV celebrity |
| Country: | United States |
Reality TV star and one of the youngest and richest businesswomen, Kylie Jenner, is also a fashion and beauty influencer on Instagram.
This billionaire mom of two has made her Instagram profile is the home to her personal brand modeling photos and her brand’s campaigns, including all notable ventures like Kylie Skin, Kylie Swim, and Kylie Baby.
5. Dwayne Johnson (392 Million)
| Username: | @therock |
| Age: | 51 years |
| Profession: | Actor, Producer, Former Wrestler |
| Country: | United States |
The former WWE wrestler turned talented actor and producer, Dwayne Johnson, aka The Rock, has a whopping 392 million devoted followers on Instagram. Dwayne Johnson is also a businessman who delivers blockbuster adventure and action movies from time to time.
The actor’s Instagram profile consists of his movie promotions, family pictures and videos, and business branding.
6. Ariana Grande (380 Million)
| Username: | @arianagrande |
| Age: | 30 years |
| Profession: | Singer, Entrepreneur |
| Country: | United States |
Being a phenomenal singer with an angelic voice, Ariana Grande is the queen of millions of hearts, including her 380 Million Followers.
Ariana has gained worldwide recognition for her unique style of albums like 7 Rings, Break Free, In My Head, and so on. Moreover, her page mostly includes her personal pictures, brand endorsements, and song promotions.
7. Kim Kardashian (364 Million)
| Username: | @kimkardashian |
| Age: | 42 years |
| Profession: | Businesswoman, Reality TV celebrity |
| Country: | United States |
Among the richest businesswoman, Kim Kardashian was always in the limelight due to her family reality show, Keeping Up With The Kardashians. Later, she stepped into entrepreneurship with her beauty brand and brought new ventures like her lucrative clothing brand, Skims.
Kim K’s profile mostly has her luxury brand endorsements, personal branding, and business branding campaigns.
8. Beyoncé (318 Million)
| Username: | @beyonce |
| Age: | 42 years |
| Profession: | Singer |
| Country: | United States |
Queen B of Hollywood has a well-planned and curated Instagram account, which literally shows her excellence as a dedicated artist.
Even though Queen Beyonce already rules everyone’s hearts with her goddess-like personality, she shares pictures from her concerts, album promotions, and brand endorsements from time to time.
9. Khloe Kardashian (312 Million)
| Username: | @khloekardashian |
| Age: | 39 years |
| Profession: | Businesswoman, Reality TV celebrity |
| Country: | United States |
Another Kardashian sister won at the instagram and personal branding game and also the founder of the clothing brand Good American, Khloe Kardashian. Similarly to her sisters, Khloe rose to fame with their family reality show, Keeping Up With The Kardashians.
On her Instagram profile, her brand collaborations and endorsements, personal pictures, and Good American brand promotions are showcased.
10. Kendall Jenner (294 Million)
| Username: | @kendalljenner |
| Age: | 27 years |
| Profession: | Model, Businesswoman, Reality TV celebrity |
| Country: | United States |
Kendall Jenner is a renowned, well-established runway model who has worked with many luxury fashion labels.
Plus, she started a venture in 2021 called ‘818’, a premium tequila brand frequently promoted on her profile. You will also find her modeling photoshoots and brand endorsements.
11. Justin Bieber (293 Million)
| Username: | @Justinbieber |
| Age: | 29 years |
| Profession: | Singer |
| Country: | Canada |
Debuting and rising to fame in 2009 with his first album, it is no surprise to see Justin Bieber on the list. The Canadian pop star has introduced the world to some of his top hits.
His Instagram profile is full of glimpses into his personal life, recording and working on music, and posts showcasing his love for his native country, Canada.
12. Taylor Swift (273 Million)
| Username: | @taylorswift |
| Age: | 33 years |
| Profession: | Singer |
| Country: | United States |
The international pop star and record-breaking singer Taylor Swift has fans in every corner of the world. Her Millions of fans, let alone in the United States, made the recent Eras tour a grand success.
Taylor’s instagram grid is full of cute artistic pictures, concert pictures, a few glimpses into her personal life, marketing campaigns, etc.
13. Virat Kohli (260 Million)
| Username: | @viratkohli |
| Age: | 34 years |
| Profession: | Cricketer |
| Country: | India |
Indian cricketer, former captain of the national Indian team, and the first Indian to have over 260 million followers, Virat Kohli is a record breaker.
Be it cricket, brand collaborations, business, or being a public figure, the legendary cricketer aces it all. His instagram is mainly dedicated to his workout routines, training, achievements, married life with actress Anushka Sharma, and brand collabs.
14. Jennifer Lopez (252 Million)
| Username: | @jlo |
| Age: | 54 years |
| Profession: | Singer, Actor, Producer |
| Country: | United States |
While winning every possible award in the music industry for more than two decades, the pop queen Jennifer Lopez is an evergreen star.
She has also left her mark in Hollywood with her great acting skills and by producing movies. Her Instagram page is always updated with her personal life pictures, song promotions, and her celeb lifestyle.
15. Nicki Minaj (227 Million)
| Username: | @nickiminaj |
| Age: | 40 years |
| Profession: | Rapper |
| Country: | Spain |
Widely known as Barbie, Nicki Minaj is a hip-hop icon and extremely talented in wordplay. Nicki has always used social media as a medium to connect with her fans on a personal level by sharing more of her personal life on Instagram.
Plus, many of Nicki’s rap songs have become key viral audios, including the recent Barbie anthem from Margot Robbie’s Barbie movie.
16. Kourtney Kardashian Barker (224 Million)
| Username: | @kourtneykardash |
| Age: | 44 years |
| Profession: | Businesswoman, Reality TV celebrity |
| Country: | United States |
The kardashian family has made the most out of their social media presence, including Kourtney Kardashian Barker, who has aced the social media game smoothly.
This eldest Kardashian sister has created Instagram a showroom of her photos with her family members and her husband, Travis Barker. Additionally, she owns a brand called Poosh and frequently promotes it on her page.
17. Miley Cyrus (215 Million)
| Username: | @mileycyrus |
| Age: | 30 years |
| Profession: | Singer, Actor. |
| Country: | United States |
Despite occasionally posting on Instagram, due to her huge fan following, Miley Cyrus has a great impact on her 215 million followers.
The ever-evolving singer mostly uses her account to promote her singles and albums, along with glimpses into her professional life. Miley has not really shared her private moments on social media frequently.
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Wrapping Up!
With Cristiano Ronaldo topping the charts as the most followed person on Instagram, we have covered names who rule Instagram by connecting with their fans regularly.
That being said, fans on social media are always keeping a close eye on their favorite celebrities and influencers to find a scoop out of everything they do.
However, the most-followed people on Instagram mentioned above are using instagram as a marketplace as well as a platform to be present among their fans.
Ultimately, you can call this a win-win situation!
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