Top 50 Highest Paid Instagram Celebrity and Influencers of 2023

The world of Instagram influencers and celebrities on Instagram is growing exponentially. Each year, a new list of the top 50 highest-paid Instagram celebrities to know about emerges – and 2023 looks no different. From million followers to engagement rates, this list covers everything you need to know about the most popular social network in the world today.

These Instagram-rich lists include sponsorship deals, sponsored post fees, endorsements, and other income sources for these highly sought-after influencers and celebrities. With so much money up for grabs, it’s easy to see why millions of people flock to the platform daily to become one of the highest-paid Instagrammers.

With so much money up for grabs, it’s easy to see why millions of people flock to the platform daily to become one of the highest-paid Instagrammers. So, your fascination with their lifestyle is not the only reason they post regularly on Instagram. 

But what makes someone one of the highest-paid celebrities on Instagram? It comes down to their popularity on the platform and ability to create content that resonates with their audience and drives high engagement rates. It also considers factors like how often they post sponsored content and how much they get per sponsored post. 

So if you want to know who are some of the highest-paid celebrities on Instagram in 2023, look at our exclusive list! We’ll review who’s making big bucks in this popular social network and how they do it.

Also, check out Best Instagram Influencer Marketing Platforms of 2023

10 Top Most Celebrities of 2023!

If you are wondering which celebrities get paid the most, all famous Instagram influencers, here is a list of the top 10 personalities.

Name	Followers	Price per post
Cristiano Ronaldo	554 million	$2,397,000
Kylie Jenner	379 million	$1,835,000
Lionel Messi	435 million	$1,777,000
Selena Gomez	389 million	$1,735,000
Dwayne Johnson	366 million	$1,713,000
Kim Kardashian	346 million	$1,689,000
Arian Grande	358 million	$1,687,000
Beyonce Knowles	298 million	$1,393,000
Khloe Kardashian	295 million	$1,320,000
Kendal Jenner	277 million	$1,290,000

List of Top 50 Highest-Paid Instagram Celebrities

Below are the most famous and highest-paid Instagram celebrities of all time, check out the article till the end to know why Instagram pays each star such massive amounts of money. 

1. Cristiano Ronaldo 

Followers	554 million
Price per post	$2,397,000

Cristiano Ronaldo is one of the finest football players in the world. Cristiano Ronaldo has earned the love and respect of millions of fans globally, and he is a self-made man. It is the dream of many sports brands to be on his Instagram, and unlike many celebrities, Cristiano does put much effort into endorsing a brand.

2. Kylie Jenner

Followers	379 million
Price per post	$1,835,000

Top beauty and fashion brands have been on the waiting list to be on her Instagram for a long time. Kylie’s Instagram promotes some of the top luxury fashion and beauty brands like Chanel, Balmain, and various brands of the elite league.

3. Lionel Messi

Followers	435 million
Price per post	$1,777,000

Lionel Messi does not limit his brand endorsements to sports or fitness niches. His Instagram has various categories like food, beverages, and education. Along with brand endorsements, Messi works with several nonprofit and non-governmental organizations to help the needy and underprivileged.

4. Selena Gomez 

Followers	389 million
Price per post	$1,735,000

Selena Gomez is a famous Spanish singer and actress. Many famous brand endorsements are seen on her Instagram, and you can find brands that belong to the beauty, fashion, and lifestyle niche throughout her Instagram page. 

5. Dwayne Johnson 

Followers	366 million
Price per post	$1,713,000

Dwayne Johnson is none other than ‘The Rock,’ with a fan following worldwide. He promotes various brands on Instagram, including beverages, fitness, and fashion. Moreover, he also motivated his audience and fans to have a healthy and disciplined lifestyle through his Instagram page. 

6. Kim Kardashian

Followers	346 million
Price per post	$1689,000

Kim also owns a fashion brand, SKIMS, which produces luxury shapewear for women, and has several luxury fashion and beauty brand endorsements, including self-owned companies. 

7. Ariana Grande

Followers	358 million
Price per post	$1,687,000

Ariana Grande is one of the most loved and renowned American singers. Millions of people go crazy over her mesmerizing songs. Fans from various countries show up every time in her comets and show to see her perform, and her Instagram has beauty and fashion brand endorsements from high-end brands. 

8. Beyonce Knowles 

Followers	298 million
Price per post	$1,393,000

Beyonce is an award-winning American singer, songwriter, and actress. She was formerly a part of the famous band Destiny’s Child. Her Instagram has various brand endorsements in different niches, like sports, beauty, fashion, etc. recently, Netflix made a movie about her life story that she posted on her Instagram. 

9. Khloe Kardashian

Followers	295 million
Price per post	1,320,000

Khloe contributes to Kylie’s best brand by designing several cosmetics collections and fragrances. Her Instagram has various posts on beverages, beauty, fashion, and other brand endorsements. 

10. Kendall Jenner

Followers	277 million
Price per post	$1,290,000

Kendall Jenner is the elder sister of Kylie Jenner and belongs to the Jenner Kardashian. 

She is the highest-paid supermodel working with high-end brands like Victoria’s Secret, Estee Lauder, Balenciaga, etc. Kendal is one of the most popular models, and because of her fame, she is often approached with several brand endorsements. 

11. Justin Bieber 

Followers	279 million
Price per post	1,281,000

Justine Beiber was one of the youngest singers who rose to fame in his time. Many brands approach the Canadian singer to promote their products on his Instagram handle. You will see various brands like Tim Hortons, TOY clothing, etc., and he is also seen promoting his merchandise on his Instagram profile. 

12. Taylor Swift 

Followers	222 million
Price per post	$1,142,000

Taylor swift is an American songwriter and singer with a massive fan following worldwide. Taylor Swift has maintained to stay among the highest-selling artists. Taylor’s Instagram has various entertainment brand promotions like amazon music and another artist. Along with that, many other brands of beauty and fashion approach Taylor with multiple offers you can see on her social media pages. 

12. Jennifer Lopez 

Followers	247 million
Price per post	1,130,000

Jenifer Lopez is popularly known as J.Lo. While many people know her as a singer, she is also an excellent dancer, producer, businesswoman, and fashion designer. On her Instagram, you can see various brand adversities that she owns and other fashion brands. Recently she posted a picture featuring the American denim brand Guess in a Bikini labeled by Guess. 

13. Virat Kohli 

Followers	238 million
Price per post	1$,088,000

Virat Kohli is the former Indian cricket captain & influencer with endorsements in sports, fitness, food, and fashion, and he is a celebrated player with millions of fans on Instagram.

14. Nicki Minaj

Followers	201 million
Price per post	$1,031,000

Nicki Minaj is a singer and songwriter popularly known for her rap songs. Nicki Minaj often endorses and promotes luxury bands through posts and stories on her Instagram. You can find brands like Fendi, Prada, and other beauty and fashion brands0, and she is the creative director of Maxim Magazine.   

15. Katy Perry 

Followers	171 million
Price per post	$1,029,000

Katy Perry is known as a singer, and she also writes her songs, and the Super Bowl XLIX halftime show performance of Katy Perry received an overwhelming response, making it the most viewed in history. 

16. Kourtney Kardashian 

Followers	195 million
Price per post	$964,000

Kourtney is a huge part of bunch fashion and retail industries. On a personal level, she launched various fragrances and clothing lines and continues to do so. Kourtney uses Instagram to get paid endorsements and uses her audience to promote her products and clothing lines. 

17. Neymar da Silvas Santos Jr

Followers	177 million
Price per post	$945,000

Neymar da Silva Santos Jr is a Brazilian football player. His fans have increased dramatically over the decade and are a potential option for sports and fitness brands to promote their products and supplements. You can find various spots of brand endorsements on Instagram, like Nike. 

18. Miley Cyrus 

Followers	181 million
Price per post	$928,000

Miley Cyrus is a famous American singer, songwriter, and record producer. She has also acted in various tv shows and movies. In her journey, her Instagram account has been an excellent support and helped her regain her fame and success. She often endorses fashion and beauty brands; you can also find magazine promotions on her feed. 

19. Kevin hart 

Followers	$152 million
Price per post	$780,000

Kevin Hart is also an American actor, producer, and standup comedian. Since he is a celebrity, many brands approach him to launch his collection and partner with them. Kevin’s Instagram has various fashion brand endorsements, and you can see him flaunting his attractive apparel collections in many posts. 

21. Rihanna

Followers	$ 135 million
Price per post	$700,000

Rihanna is an award-winning singer and songwriter. Rihanna does many fashion and beauty endorsements on her Instagram, including promoting her brand.

22. Demi Lovato 

Followers	139 million
Price per post	$717,000

Starring in the popular children’s series Barney and Friends, Demi Lovato is an exceptional singer, songwriter, and actor. Demi has received various awards and honors throughout her career. Alongside this, many famous and high-end brands approach promoting their products. 

23. Cardi B

Followers	140 million
Price per post	$713,000

Belcalis Marlenis Almánzar, popularly known as Cardi B. Instagram, has contributed to Cardi B’s fame and success. Cardi B is active on Instagram and interacts with her followers through posts, stories, and live sessions. Her feed also has various brand endorsements, including fashion, beauty, beverages, etc. 

24. King James

Followers	131 million
Price per post	$657,000

LeBron James is an American basketball player who promoted various high-end sports brands on host Instagram, and his Instagram is a hotspot for all fitness freaks.

25. Billie Eilish

Followers	105 million
Price per post	$559,000

Billie Eilish is a Gen Z American singer and songwriter. Billie came into the limelight after her debut single, Ocean Eyes. She became one of the most famous and successful music industry celebrities at a young age. Billie does various brand endorsements on her Instagram with some popular fashion and beauty brands.

26. Dua Lipa

Followers	85.9 million
Price per post	$451,000

Dua lipa gives the music industry her unique disco-pop edge that people love. Also, Dua Lipa stands firm in Time’s Next 100 list, which includes the cuter, most influential people worldwide. Dua does various brand endorsements on her Instagram, including fashion, beauty, and general help organizations.

27. Priyanka Chopra Jonas

Followers	81.3 million
Price per post	$423,000

Priyanka Chopra Jonas is an Indian actress, singer, producer, and model who made her mark globally and has also worked in Hollywood films. Priyanka is active on Instagram and posts various brand promotions on her feed. You can see multiple beauty and fashion brands like Max Factor, Bulgari, etc. In addition, she is an active member of UNICEF and uses her Instagram to covet social messages and environmental awareness.

28. Gigi Hadid 

Followers	75.3 million
Price per post	$403,000

Gigi Hadid is an American Supermodel and the elder sister of Bella Hadid. She became a supreme model and was titled the International Model of the Year by the British Fashion Council. Gigi uses her popularity to get brand endorsements and promotions and can often spot fashion and beauty promotions on her Instagram page.

29. David Beckham

Followers	74.9 million
Price per post	$397,000

David Beckham is a former English footballer who co-owns the inter Miami CF and Salford city. He’s one of the most celebrities and has millions of followers and fans worldwide. And uses his popularity and fame to endorse various fashion and beauty brands on Instagram.

30. Tom Holland 

Followers	67.9 million
Price per post	365000

Tom Holland Is a famous English actor whose massive fan following is spread worldwide; various fashion, fitness, and sports brands want to panther with Tom because of his popularity.

31. Emma Watson 

Followers	67.3 million
Price per post	$361,000

Emma Watson is a famous British actress and activist. Emma is well-known for her bold, independent, and super-hit movies. Due to her influential personality, Emma is on the list of top brands that want her to promote their products. Emma has partnered with several luxury brands and continues to do so. In her recent Instagram post, she endorses the famous high-end brand Prada.

32. Ronaldo de Assis Moriera

Followers	67.7million
Price per post	$360,000

Ronaldo de Assis Moriera is a former Brazilian football player who has retired. Due to his massive and potential fan following, he can be a good choice for sports and fitness brands for promotions and endorsements of their products.

33. Khabane Lame

Followers	78.6 million
Price per post	$317,000

Khabane Lame is a Senegalese-Italian influencer who is famously known as Khaby.

Not only does he have millions of followers on Instagram, but he is also the most followed TikTok celebrity of 2023. So, he uses his reach and engagement to endorse brands like Binance and other fashion and food brands. Khaby also uses social media to spread environmental awareness and address critical issues.

34. Zlatan Ibrahimovic 

Followers	55.2 million
Price per post	$290,000

Currently playing as a striker for Siri, a club AC Milan, and Sweden’s national team Zlatan Ibrahimović is a phenomenal Swedish football player. As he is one of the most influential figures in football today, hundreds of brands want to collaborate and partner with him. Ibrahimovic’s Instagram has fitness and sports brand promotions. He also collaborates with a wide range of other brands. 

35. Mo salah 

Followers	52.5 million
Price per post	$275,000

Mohammed Salah is an Egyptian football player who currently plays as the forward and the right wing of the premier league club Liverpool and is the captain of the Egypt national football team. Adidas sponsors Sala and works with Vodafone Egypt, as he is one of the most celebrated players in the country. 

36. Millie Bobby Brown 

Followers	57.9 million
Price per post	$264,000

British actress Millie Bobby Brown is also a famous model and producer. Since the release of Stranger Things, the actress has been getting several brands, and promotion offers as she gained popularity among the younger generation. Her Instagram is often spotted with various beauty and fashion brands.

37. Eleonora Pons

Followers	49.2 million
Price per post	$264,000

The Venezuelan-American beauty Eleonora Pons, also known as Lele Pons, is an internet sensation. Due to her outrageous reach and engagement on social platforms, several brands want to collaborate with Lele, including fashion, beauty, food, beverages, and magazines. You can often spot brand endorsements on her social media handles like Instagram, TikTok, etc.

38. Charli D’Amelio 

Followers	49 million
Price per post	$264,000

Charli D’amelio is an American social media influencer. With her TikTok profile, she also grew her Instagram popularity over time, and today, Charli D’amelio is one of the most renowned social media personalities. Thousands of brands want to work with her. Popular brands like Ulta beauty, I’ve seen on Charlie’s profile.

39. Dove Cameron 

Followers	48.1 million
Price per post	$257,000

Dove Cameron is a well-known American actress and singer. Due to her popularity, Dove Cameron is approached by various beauty, fashion, beverages, foods, and other brands promoting their products. Dove’s Instagram has several posts for brand promotions, including fashion, beauty, food, etc. 

40. Gareth Bale 

Followers	48 million
Price per post	$255,000

Gareth Frank Bale is one of the most celebrated and famous football players. Gareth has an extensive social media reach and millions of followers. He uses his Instagram to work and build professional connections with sports and fitness brands and works with several brands in other niches.

41. Conor McGregor

Followers	45.9 million
Price per post	$247,000

Conor McGregor is one of the most popular martial artists. The Irish MMA artist won the featherweight and lightweight double champion titles in the ultimate fighting championship. Conor is massively respected all around the world. Corners Instagram is a paradise for fitness freaks and fuse in several sports and fitness brands. 

42. Luis Sua Rez

Followers	44.2 million
Price per post	$236,000

Luis Suarez is a football player who plays as a striker in the Uruguayan Primera Division club Nacional and the Uruguayan national teams. Luis is the perfect candidate for sports and fitness brands with increasing popularity, and his muscular build and ideal body make him a good match for fashion brand endorsements.

43. Stephen Curry

Followers	45.6 million
Price per post	$230,000

Stephen Curry is a celebrated American professional basketball player for the Golden State Warriors team in the national basketball Association. His Instagram account is perfect for sports and fitness brands looking for a model or influential personality to nurture products.

44. Addison Rae

Followers	40 million
Price per post	$219.000

Addison Rae is an American social media star of the current era. Her versatile talents, like acting, dancing, and singing, have made her a social media sensation in today’s generation. Rae’s crazy fan following on social media has made her a target for big brands. Her Instagram profile had various fashion and beauty endorsements.

45. Cole Sprouse 

Followers	35.8 million
Price per post	$196,000

Cole Sprouse is one of the most popular and celebrated American actors worldwide. Although most people know him as an actor, he is also an excellent photographer. The actor is active on Instagram and posts various endorsements on high-end luxury brands like Versace, Flaunt magazine, etc. 

46. Lee Minho 

Followers	30.5 million
Price per post	$187,000

Lee Minho is one of the most popular and celebrated Korean actors. Besides acting, he is renowned as a model and singer, owns a personal business, and is a creative director. His newly gained popularity has medley one of the top preferences for fashion and sports brands, and Lee is often seen endorsing various luxury fashion brands on his Instagram.

47. Toni Kroos 

Followers	34.8 million
Price per post	$183,000

Toni Kroos is a German professional football player with a past with La Liga Real Madrid and plays as a central midfielder. His fan following and popularity bring him various sports and fitness brand endorsements, which he also promotes on Instagram.

48. Bella Hadid 

Followers	54.2 million
Price per post	$181,000

Bella Hadid is an American supermodel and inspires millions of aspiring models to be like her. You can find several luxury brand promotions through posts and stories on her Instagram. Some of the top brands spotted on her Instagram are Balenciaga, Versace, Chanel, and Dior. 

49. Sabrina Carpenter

Followers	27.6 million
Price per post	$148,000

Sabrina Carpenter is an American singer and songwriter. While most people know her because of her songs, she is also an excellent actress, and her Instagram often sees her endorsing fashion, beauty, lifestyle, and many other brands. 

50. Camila Mendes 

Followers	26.9 million
Price per post	$147,000

Camila Mendes is a famous American actress and singer; she first appeared in the renowned teen drama series Riverdale where she portrayed the character of Veronica Lodge. You can spot promotions of popular brands like Armani beauty, Loops beauty, etc., and uses Instagram to update your followers about their professional and personal life.

How Much Do Instagram Influencers Make?

Instagram influencers can earn money through sponsored posts and brand collaborations, depending on many factors, such as the number of followers, engagement rate, reach, and other metrics.

The average Instagram influencer can make anywhere from $100 to $10,000 per sponsored post, depending on their reach and the scope of the campaign. Furthermore, some influencers even sell their products through their accounts, which can generate a steady flow of income.

An Instagram influencer can make a decent living off their profile if they cultivate an engaged audience interested in what they offer.

How many followers do you need to make money on Instagram?

Making money on Instagram requires a significant number of followers. Generally, you need at least 10,000 followers to make money on Instagram. However, this is a relatively easy and fast rule, as some influencers have been able to monetize their accounts with fewer than 10,000 followers.

How much money you can make on Instagram depends on many factors, such as your niche and content quality. The more targeted and engaging your content is, the more likely you are to make money, regardless of your number of followers.

Additionally, some brands may be willing to work with influencers with fewer than 10,000 followers if they are well-known for their expertise in a particular field or niche.

This is a great opportunity for influencers to start working with brands. They can leverage their knowledge and experience to provide valuable content that resonates with the brand’s target audience. 

How much money do 1 million Instagram followers make?

Having one million Instagram followers could be very lucrative, opening many monetization opportunities. Depending on the type of content you share and the engagement rate of your posts, those million followers can generate anywhere from a few hundred to a few thousand dollars per post. 

You can also make money through sponsored posts, affiliate links, and selling products like digital downloads or merchandise. Additionally, with that many followers, you may receive brand offers to promote their products or services.

How to find the best influencer to promote your brand?

When finding the best influencer to promote your brand, there are a few key factors to consider. 

First, you should look for influencers with an engaged following and content that aligns with your brand. Secondly, you should research their past campaigns and reviews from previous clients. This will give you an idea of the type of content they create and how successful their campaigns have been.

Additionally, ensure the influencer is active on social media channels where your target audience is likely to be found. Finally, ensure that the influencer’s followers match your target demographic and that they can reach them effectively.

With these factors in mind, you can find the perfect influencer to help promote your brand!

Wrapping Up! Instagram Celebrities

And that’s a wrap. While writing about some of our favorite Instagram celebrities was fun, we also found interesting facts and achievements. For example, Instagram has become a prominent source of income for various celebrities and influencers of different niches.

While it provides a substantial income through brand endorsements and collaborations, you still have to maintain the quality of your content to be on top. Most of these celebrities work hard and make sure they satisfy all kinds of audiences throughout the world. 

We hope you enjoyed reading about the top 50 highest-paid Instagram celebrities as much as we loved writing about them. For most such iterating articles, stay tuned to our page!