“Right post, wrong timing.” That’s what happens with most people on Instagram. Posting things on Instagram at a time when no one is active can become a reason for the downfall of your followers, likes, and Instagram business sales.
But don’t worry. We have addressed your issue in the below article and searched out the best times to post on Instagram. We have gone deeper to analyze what time works the best on Instagram for different industries and time zones.
So without any further ado, let’s dig into the article.
Overall Best Time To Post On Instagram:
| Day | Best time | Worst time |
| Monday | 11 AM | 12 AM-3 AM |
| Tuesday | 10 AM-1 PM | 12 AM-3 AM |
| Wednesday | 10 AM-1 PM | 12 AM-3 AM |
| Thursday | 10 AM-11 AM | 12 AM-3 AM |
| Friday | 10 AM-11 AM | 12 AM-3 AM |
| Saturday | 9 AM | 10 PM-11 PM, 12 AM-4 AM |
| Sunday | 9 AM | 10 PM-11 PM, 12 AM-5 AM |
The above table is enough to analyze how differently Instagram users stay active on weekdays and weekends. Posting on Instagram at the time mentioned above can help you come under the eyes of several active users.
To make things even easier for you, we have noted down the best day and time to post on Instagram, have a look over them below.
- Best days: Tuesday and Wednesday
- Best time: 11 AM (Weekdays) & 9 AM (Weekends)
- Worst day: Sunday
- Worst time: 12 AM-3 AM
Best Time To Post On Instagram According To Different Time Zones
People located in various regions across the globe have different lifestyles and working hours. While most South Asians sleep shutting their social media, Americans wake up and log in, starting their day by scrolling Instagram posts.
Thus, it becomes essential to understand the different time zones. We have discovered the best time to post on Instagram for different zones below.
● America & Canada: 4 AM-9 AM (EST)
● UK: 4 AM-6 AM
● Africa: 6 AM
● Eastern Europe: 5 AM-7 AM
● Western Europe: 6 PM-8 PM
● South Asia & Middle East: 3 AM
● East Asia & Southern Asia: 11 PM-4 AM
● Australia:11 PM-2 AM
Best Time To Post On Instagram According To Different Industries
What if your post engagement gives you no results? Post at the right time according to your industry and notice the change. Have a look over the best time for different industries below.
1. Travel & tourism:
Travel & tourism posts saw a consistent engagement on Instagram on Monday, Tuesday, and Thursday and got an above-average engagement on Saturday.
- Best time: 11 AM-12 PM
- Best days: Wednesday & Friday
- Worst days: Sunday
2. Healthcare:
Engagement on healthcare posts stayed consistent on Sunday. Here are the worst days, best days, and best times for healthcare posts on Instagram.
- Best time: Tuesday 8 AM-12 PM, 5 PM-8 PM
- Best days: Monday & Tuesday
- Worst days: Saturday
3. Hospitality:
Hospitality posts got consistent engagement on Saturday and Sunday, while the worst days, best days, and best times for hospitality posts are given below.
- Best time: Thursday 11 AM & Friday 10 AM And 3 PM
- Best days: Monday Thursday & Friday
- Worst days: Wednesday
4. Media:
Media posts got consistent engagement on Friday and Sunday. Here are the worst days, best days, and best times for Media posts on Instagram.
- Best time: Tuesday 10 AM-11 AM
- Best days: Monday & Tuesday
- Worst days: Saturday
5. Finance:
Engagement on finance-related posts stayed consistent on Tuesday and Monday. Here you will find the worst days, best days & best times for finance posts on Instagram.
- Best time: Wednesday 6 AM
- Best days: Wednesday
- Worst days: Thursday, Friday, Saturday, and Sunday
6. Education:
Education posts received consistent engagement on Friday. Look below to find the worst days, best days & best times for education posts on Instagram.
- Best time: Friday 4 AM-5 AM & Thursday 2 PM
- Best days: Friday
- Worst days: Sunday
- Non-profit organizations
Engagement in non-profit organizations’ posts remained consistent from Monday to Friday. Look at the worst days, best days, and best times to post non-profit organization posts on Instagram below.
- Best time: 10 AM-6 PM
- Best days: Wednesday
- Worst days: Sunday
8. Restaurants:
Restaurant posts got consistent engagement after the weekend on Tuesday. Here are the worst days, best days, and best times for restaurant posts.
- Best time: Monday 9 AM-1 PM
- Best days: Monday
- Worst days: Saturday
- Tech
Monday and Friday had the most consistent engagement for the tech company’s posts. Look for the worst days, best days, and best times for tech posts below.
- Best time: Monday 10 AM-10 PM
- Best days: Monday
- Worst days: Saturday
How To Find The Best Time To Post On Instagram?
Instagram’s active users keep changing the time they spend on the platform. So, instead of blindly relying on the time given on the internet, figure it out yourself and be more accurate.
Here are the five easy tips for finding the best time to post on Instagram.
1. Analyze the time zones of your target audience
Research to find out where your target audience is located and post when they are active. Make a chart and figure out the time zones of your audience and post on Instagram when it’s the best according to their time zone instead of the time best suited to your time zone for posting on Instagram.
2. Analyze your previous post-performance
Analyzing your previous post would be the best method of finding the current best time to post on Instagram, considering the changing lifestyle of people.
Experiment with different posts by posting them at different times for a week or so. Search out what posts got the most number of views. Write your previous posts’ performance on a paper or a spreadsheet and analyze it to find out the best time to post for next time.
3. Use analytics tools.
Use analytics tools if you are too lazy to research your post-performance manually. There are software available online to check the number of views, likes, and comments on the post. This software would even compare your different post performances.
Make it easy if you have an Instagram business. Turn your account to a business account and use the Instagram insights option to know your post-performance.
4. Analyze your motive and niche.
Figure your reason behind posting on Instagram. If it’s for fun or socializing, you can move ahead with the best times available on the internet. If you have an Instagram business, you need to specify your industry timings.
If your business is related to travel tourism or hospitality, you will have to be more active right before weekends, and if you have a business-related to tech, you will have to post right after the weekends.
5. Analyze post engagement
Reaching out to people and reaching out to the right people are two different things. Figure out what posts help you generate sales, followers, likes, and comments instead of just views.
Analyze your post engagement pattern because there is always a chance that your post comes up when the wrong people are active. Your post might end up getting swiped up without leaving any impact.
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Wrapping Up!
Note the above times and click on the post button on Instagram at these times from now on. The above article gives you a detailed view of the best times to post on Instagram according to your industry and time zone.
To sum it up, post on Tuesdays and Wednesdays and try posting at 11 AM mostly. Give yourself a break on weekends as your audience gives themselves one on Saturday and Sunday. Study your target audience’s time zone to get the best results from your Instagram post.
We hope the above article helped you figure out the perfect time to post on Instagram. What do you believe is the best time to post on Instagram? Let us know in the comments below.
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