Are you looking for the best time to post on Instagram in 2023? With the constantly changing algorithms, figuring out the optimal day and time to post can be challenging. But luckily, there are ways to determine the best day and time to post on Instagram so that your posts will have maximum visibility and engagement.
We’ll discuss the time slot for posting on Instagram, the worst time to post, and how your peak times may vary depending on your audience. We’ll also discuss why being active on Instagram is essential and what engagement rate you should aim for when choosing a post time.
Finally, we’ll discuss tips for finding the best day and time to post reels to maximize their potential reach. So if you want to get more followers or grow engagement on your posts, read on!
Contents
- 1 Why Does Finding the Best Time to Post on Instagram Matter?
- 2 Overall Best Time To Post On Instagram:
- 3 Best Time To Post On Instagram According To Different Time Zones
- 4 Best Time to Post on Instagram for Targeting Different Industry Personas
- 5 How to Find the Best Time to Post on Instagram For Your Business?
- 6 Wrapping Up!
Why Does Finding the Best Time to Post on Instagram Matter?
Finding the best time to post on Instagram matters a lot in 2023. Knowing when to post can help you get the most out of your efforts on the platform.
The best day to post on Instagram depends on your audience and location, but generally speaking, it is better to post during off-peak hours, such as mid-afternoon or late evening.
In addition, understanding the worst time to post can be just as important; for example, there may be better times for engagement than weekend mornings. Knowing which time slot works best for you and when people are most active on Instagram can help increase your engagement rate.
Furthermore, if you plan on using Reels in your posts, it is essential to identify the best time to post those videos so that they reach more users and have a higher chance of being seen.
Ultimately, you can maximize engagement with each post by optimizing your timing around peak times and avoiding the worst.
Overall Best Time To Post On Instagram:
| Day | Best time | Worst time |
| Monday | 11 AM | 12 AM-3 AM |
| Tuesday | 10 AM-1 PM | 12 AM-3 AM |
| Wednesday | 10 AM-1 PM | 12 AM-3 AM |
| Thursday | 10 AM-11 AM | 12 AM-3 AM |
| Friday | 10 AM-11 AM | 12 AM-3 AM |
| Saturday | 9 AM | 10 PM-11 PM, 12 AM-4 AM |
| Sunday | 9 AM | 10 PM-11 PM, 12 AM-5 AM |
The above table is enough to analyze how Instagram users stay active on weekdays and weekends differently. Posting on Instagram at the time mentioned above can help you come under the eyes of several active users.
To make things even easier for you, we have noted down the best day and time to post on Instagram, have a look over them below.
- Best days: Tuesday and Wednesday
- Best time: 11 AM (Weekdays) & 9 AM (Weekends)
- Worst day: Sunday
- Worst time: 12 AM-3 AM
Best Time To Post On Instagram According To Different Time Zones
People in various regions across the globe have different lifestyles and working hours. While most South Asians sleep shutting their social media, Americans wake up and log in, starting their day by scrolling through Instagram posts.
People in various regions across the globe have different lifestyles and working hours. While most South Asians sleep shutting their social media, Americans wake up and log in, starting their day by scrolling through Instagram posts.
● America & Canada: 4 AM-9 AM (EST)
● UK: 4 AM-6 AM
● Africa: 6 AM
● Eastern Europe: 5 AM-7 AM
● Western Europe: 6 PM-8 PM
● South Asia & Middle East: 3 AM
● East Asia & Southern Asia: 11 PM-4 AM
● Australia:11 PM-2 AM
Best Time to Post on Instagram for Targeting Different Industry Personas
What if your post engagement gives you no results? Post at the right time according to your industry and notice the change. Have a look over the best time for different industries below.
1. Travel & tourism:
Travel & tourism posts saw a consistent engagement on Instagram on Monday, Tuesday, and Thursday and got an above-average engagement on Saturday.
- Best time: 11 AM-12 PM
- Best days: Wednesday & Friday
- Worst days: Sunday
2. Healthcare:
Engagement on healthcare posts stayed consistent on Sunday. Here are the worst days, best days, and best times for healthcare posts on Instagram.
- Best time: Tuesday 8 AM-12 PM, 5 PM-8 PM
- Best days: Monday & Tuesday
- Worst days: Saturday
3. Hospitality:
Hospitality posts got consistent engagement on Saturday and Sunday, while the worst days, best days, and best times for hospitality posts are given below.
- Best time: Thursday 11 AM & Friday 10 AM And 3 PM
- Best days: Monday, Thursday & Friday
- Worst days: Wednesday
4. Media:
Media posts got consistent engagement on Friday and Sunday, the worst days, best days, and best times for posts on Instagram.
- Best time: Tuesday 10 AM-11 AM
- Best days: Monday & Tuesday
- Worst days: Saturday
5. Finance:
Engagement on finance-related posts stayed consistent on Tuesday and Monday. Here you will find the worst days, best days & best times for finance posts on Instagram.
- Best time: Wednesday 6 AM
- Best days: Wednesday
- Worst days: Thursday, Friday, Saturday, and Sunday
6. Education:
Education posts received consistent engagement on Friday. Look below to find the worst days, best days & best times for education posts on Instagram.
- Best time: Friday 4 AM-5 AM & Thursday 2 PM
- Best days: Friday
- Worst days: Sunday
- Non-profit organizations
Engagement in non-profit organizations’ posts remained consistent from Monday to Friday. Look at the worst, best, and best times to post non-profit organization posts on Instagram below.
- Best time: 10 AM-6 PM
- Best days: Wednesday
- Worst days: Sunday
8. Restaurants:
Restaurant posts got consistent engagement after the weekend on Tuesday. Here are the worst days, best days, and best times for restaurant posts.
- Best time: Monday, 9 AM-1 PM
- Best days: Monday
- Worst days: Saturday
- Tech
Monday and Friday had the most consistent engagement for the tech company’s posts. Look below for the worst days, best days, and best times for tech posts.
- Best time: Monday 10 AM-10 PM
- Best days: Monday
- Worst days: Saturday
How to Find the Best Time to Post on Instagram For Your Business?
Instagram’s active users keep changing the time they spend on the platform. So, instead of blindly relying on the time given on the internet, figure it out yourself and be more accurate.
Here are five easy tips for finding the best time to post on Instagram.
1. Analyze the time zones of your target audience
Research where your target audience is located and post when they are active. Make a chart and figure out the time zones of your audience and post on Instagram when it’s the best according to their time zone instead of the time best suited to your time zone for posting on Instagram.
2. Analyze your previous post-performance
Analyzing your previous post would be the best method of finding the current best time to post on Instagram, considering the changing lifestyle of people.
Experiment with different posts by posting them at different times for a week. Search out what posts got the most number of views. Write your previous posts’ performance on a paper or a spreadsheet and analyze it to find the best time to post next time.
3. Use analytics tools.
Use analytics tools if you need more time to research your post-performance manually. Software is available online to check the posts’ number of views, likes, and comments. This software would even compare your different post performances.
Make it easy if you have an Instagram business. Turn your account into a business account and use the Instagram insights option to know your post-performance.
4. Analyze your motive and niche.
Figure your reason behind posting on Instagram. If it’s for fun or socializing, you can move ahead with the best times available on the internet. You need to specify your industry timings if you have an Instagram business.
If your business is related to travel tourism or hospitality, you will have to be more active right before weekends, and if you have a business related to tech, you will have to post right after the weekends.
5. Analyze post engagement
Reaching out to people and reaching out to the right people are two different things. First, determine what posts help you generate sales, followers, likes, and comments instead of just views.
Analyze your post engagement pattern because there is always a chance that your post comes up when the wrong people are active. For example, your post might get swiped up without leaving any impact.
What’s Up With the Instagram Algorithm Anyways?
As a user of Instagram in 2023, it’s essential to know what’s up with the Instagram algorithm. Posting on the right day and time can make all the difference regarding engagement rate and success on this popular platform.
Generally, Mondays and Thursdays are considered the best days to post on Instagram, while Sundays are usually considered the worst. As for post times, your ideal time slot should be between 10 AM and 3 PM local time, as this is when most users are active on Instagram. The peak time is typically from 11 AM-1 PM local time.
If you’re looking to post reels, aim for 8 PM-11 PM local time for the best engagement rate.
These essential tips can help you get ahead when posting on Instagram in 2023. With this knowledge in hand, you’ll b
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Wrapping Up!
Note the above times and click on the post button on Instagram at these times from now on. The above article gives a detailed view of the best times to post on Instagram according to your industry and time zone.
To sum it up:
- Post on Tuesdays and Wednesdays, and try posting at 11 AM mostly.
- Give yourself a break on weekends as your audience gives themselves one on Saturday and Sunday.
- Study your target audience’s time zone to get the best results from your Instagram post.
We hope the above article helped you determine the perfect time to post on Instagram. What do you believe is the best time to post on Instagram? Let us know in the comments below.
Frequently Asked Questions
1. Does Instagram have a post limit?
Instagram does have a post limit, but it is not set in stone. Depending on your account type, your post limit can be different. The standard post limit for personal accounts is five posts per day. However, business accounts and verified accounts may be able to post more than five times a day.
Instagram also allows users to schedule their posts in advance, which can help them stay within the post limits if they post multiple times throughout the day.
2. Does the time you post on Instagram matter?
The time you post on Instagram in 2023 can impact your reach and engagement rate. Posting at the right time can help you maximize the visibility of your posts. Some studies suggest that the best day to post on Instagram is Thursday, while Sunday is usually the worst.
3. How Often Should You Post on Instagram Every Week?
When it comes to posting on Instagram in 2023, how often should you post?
It is important to note that your posts’ peak time and day may vary depending on your target audience. Additionally, when considering what time slot to use for posting, you want to avoid the worst time.
As our Content Writer, Conway is responsible for Writing the content for our blog. With a degree in Mass Communications, they bring a unique perspective to our team and are dedicated to helping our clients achieve their goals.
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