Are you looking for the best Instagram hashtags in your posts in 2023? Finding the perfect popular Instagram hashtags can be challenging, but with some research and practice, you can find the perfect list of trending hashtags to help boost engagement on your posts.

This article will provide a comprehensive list of the top Instagram hashtags relevant to your post and how to use them effectively.
We will also provide related hashtags that you can use to enhance reach and engagement on your post further. In addition, this guide will give you the best selection of popular hashtags to use in your Instagram posts!
So without any further ado, let’s dig into the article.
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List Of 30+ Best Hashtags For Instagram
You can only attract people to your content if you use relevant hashtags. Remember, Instagram restricts you from adding more than 30 hashtags on a regular post and more than ten on a story, so use the right ones with valuable content to get the best results.
Have a look at the top hashtags for specific niches on Instagram.
Best Instagram Hashtags For Reels:

Here are the top five hashtags for reels.
- #reelsinstagram (149M)
- #reel (39.9M)
- #reelsvideo (40.7M)
- #reelitfeelit (78.7M)
- #reelkarofeelkaro (43.6M)
Best Instagram Hashtags For Fitness:

Here are the top five hashtags for fitness.
- #fitness (489M)
- #fitnessmotivation (123M)
- #fitnessmodel (59.9M)
- #fitnessgirl (34M)
- #fitnesstrainer(3.3M)
Best Instagram Hashtags For Travel:

Here are the top five hashtags for travel.
- #travel (630M)
- #travelphotography (183M)
- #travelgram (159M)
- #traveling (86.7M)
- #travelling (78.8M)
Best Instagram Hashtags For Makeup:

Here are the top five hashtags for makeup.
- #makeup (377M)
- #makeuptutorial (45.8M)
- #makeupartist (119M)
- #makeuplover (34.6M)
- #makeupaddict (34.3M)
Best Instagram Hashtags For Art:

Here are the top five hashtags for art.
- #arte (104M)
- #art (919M)
- #artwork (171M)
- #artistsoninstagram (97.1M)
- #artist (281M)
Best Instagram Hashtags For Pets:

Here are the top five hashtags for pets.
- #pets (88.3M)
- #petsofinstagram (53.3M)
- #petstagram (70.3M)
- #petsgram (22M)
- #petshop (9.3M)
But are hashtags even still relevant in 2023?
Why Use Instagram Hashtags?
Instagram hashtags help gather people’s attention to your content, but there are three other vital uses of these hashtags, have a look over them below.
- Increase followers:
Instagram hashtags can help you gain popularity among people who want to know you more. These people end up following you to consume your content regularly. For example, if you can use “#foodie” in your cooking reels or post, people interested in knowing more recipes will follow you.
- Increase likes:
The more people know you, the more you get engagement and likes. This is the secret Instagram formula. Make sure your content is valuable to your audience, and use the right hashtags to get likes and loads of love from people on Instagram. Most Instagram audiences are ready to shower love once they notice it.
- Grow an Instagram business:
Instagram can be a blessing for your digital career growth. Using the right hashtags on Instagram can help you get into the eyes of your target audience whom you can sell your products or services.
You can even promote a traditional business on Instagram to generate more significant revenue in real life. Freelancers get a great benefit from Instagram by finding potential clients.
How to Find Trending Instagram Hashtags -3 Tips
Finding the right hashtags cannot be done just by looking at the tags filter of your hashtag page on the Instagram search bar. Remember, the more posts on a hashtag, the harder it is to get noticed in the crowd.
Have a look over how to find the best hashtag on Instagram below.
- Competitor analysis:
Spying on a good competitor is the best way to grow in the industry. It is essential to know what hashtags your competitors put in the posts that help them attract people with hashtags.
A simple way to spy on your competitor is by searching for the best people in your industry, looking at their profiles, and finding hashtags used in their posts or reels that got the most engagement. Make notes and add those to your profile, posts, and reels.
- Audience analysis:
Knowing your audience’s interest is the key to succeeding on Instagram. Search for people who engage in your industry-related content the most to get a closer view of your target audience’s interest. You can also search for people who will potentially engage with content similar to yours.
Follow your audience and see what hashtags they use the most. For example, mobile users can find hashtags used by the people they follow through the tags filter on the hashtag page of the search bar.
- The hashtag for your brand:
Create your brand hashtag with trendy hashtags to make people aware of your brand on the platform. Use your brand hashtag in your Instagram bio and posts. You can also ask your followers to use your brand hashtag during giveaways or comments to make it a trend.
This way, you get authority over your competitors and build trust in your audience. Make your hashtag a big thing instead of just depending on other hashtags.
7 tips for how to use hashtags on Instagram
Hashtags are a great way to increase visibility and reach on Instagram, here are seven tips to help you use them effectively.
- First, research relevant hashtags that relate to your post topic; the more specific, the better.
- Second, keep your list of hashtags organized by category so you can quickly search and find them when needed.
- Third, don’t overuse hashtags—stick to one or two per post if possible.
- Fourth, make your hashtags unique and creative to stand out.
- Fifth, leverage trending topics as well as industry-specific hashtags for maximum engagement.
- Sixth, experiment with different combinations of hashtags to see which ones work best for your posts.
- Lastly, monitor your hashtag usage and adjust accordingly over time to get the best results.
With these tips in mind, you can use Instagram hashtags like a pro!
Should You Use Hashtags on Instagram in the Caption or Comment Section?
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Wrapping Up!
That was it for the article. Now you can use the above hashtags to gain traffic, likes, and followers on Instagram. Don’t forget to keep a check on the changing hashtags.
The above article has detailed information on the best hashtags for Instagram. To sum it up, make a smart move by checking the hashtags used by your competitors and target audience to avoid getting crushed by crowded hashtag posts.
We hope the article was helpful to you. What do you think are the best hashtags for Instagram? Let us know in the comments below.

As our Content Writer, Conway is responsible for Writing the content for our blog. With a degree in Mass Communications, they bring a unique perspective to our team and are dedicated to helping our clients achieve their goals.
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