Are you looking for the best Semrush alternatives to try in 2023? Are you a marketer or SEO specialist who wants to find a perfect SEO tool for your business? Then, you have come to the right place!
This article will overview some of the top Semrush alternatives currently available. We will also discuss their features, advantages, and disadvantages so that you can easily decide which one suits your needs.
The most popular semrush competitors offer similar services, such as SERP tracking, on-page SEO optimization, competitor analysis, and suggestion tools. They also provide dashboard access with detailed reports, allowing you to track your website’s performance.
Some semrush alternatives are free, while others require a subscription fee. But, of course, it’s important to note that none match Semrush’s extensive features and capabilities. However, if you don’t want to use Semrush or can’t afford it, these alternatives can be great substitutes.
So let’s take a look at some of the best Semrush alternatives you should consider in 2023: Ahrefs is considered by many to be the best alternative to Semrush due to its comprehensive feature set and powerful backlink database.
Other competitors like Moz Pro and SEMRush offer similar features but lack certain elements like keyword research or link-building reports. If your budget allows for it – then Ahrefs is worth trying out!
Additionally, if you’re looking for a free semrush alternative, Ubersuggest is a great option, as it provides excellent keyword research and suggestion tools at no cost.
Finally, SpyFu is another excellent choice for marketers who need detailed competitor analysis data – making it an ideal choice for businesses looking for more insight into their rivals’ activities and strategies.
Contents
SEMrush Overview
First, SEMrush is one of the most significant SEO tools that allow you to optimize your content. Its Keyboard Magic Tool allows you to do competitor analysis, find the right keywords, analyze other SE ranking pages, and provide detailed insight into your presence on social media.
Unfortunately, you don’t find an alternative that works the same as SEMrush. But you will find an alternative that meets your SEO needs to an extent. So, let us look at all the alternatives you can use instead of SEMrush.
Top 12 SEMrush Alternatives of 2023:
I know many bloggers are happy with the low price. But do you know that you can try some free SEO tools to rank your articles? That said, allow me to explain each tool I’ve curated here and then decide which one you hit.
So here are the top 12 SEMrush Alternatives of 2023:
1. Ahrefs
Undoubtedly, Ahrefs first hits the mind whenever you search for an alternative to SEMrush. It features the same, but the pricing is slightly less than SEMrush. It’s an easy-to-use platform that allows you to find the relevant keywords and details analysis of your website rank. From its +New Project, you can start the analysis that suggests your rank, site domain ranking, organic keywords, etc.
Note: To get more details check out our Ahrefs Review here.
Above this, it recently introduced its Disavow Link Tool, allowing you to find broken or false links and remove them to achieve SEO. Meanwhile, its Site Audit feature allows you to have a detailed analysis of your site and optimize it for bettering ranking. Again, this could be better than SEMrush and work precisely the same.
Pros:
- Keyword research
- Backlink analysis
- Detailed competitive analysis
- Affordable than SEMrush
Cons:
- You cannot add more options.
2. Moz Pro
Moz Pro is one of the best alternatives to SEMrush, providing excellent features like an advanced Seo tool. In addition, you will feature Domain Authority which helps you achieve a detailed site analysis. In addition to this, you’ll be handed full of keyword explorer tools, Link Explorer, On-page Grader, and Rank Tracker.
The best part of this platform is to use it without creating an account on Moz Pro. Moreover, this will bring you to the step-by-step guide for the campaign when using it for the first time.
This tool works excellently to match your SEO needs, from your Google Analytics account integration to search engine configuration and searching of campaign keywords. The best part is that it automatically provides keyword suggestions based on your domain analysis.
Pros:
- Inbound linking and keyword analysis
- On-page optimization
- User-friendly interface
- Free SEO tools
Cons:
- Data retrieving consume time
3. Google Keyword Planner
Google Keyword Planner is amongst the best SEMrush alternatives that give you access to free Keyword research tools. If you have a Google Account, you can use this tool directly. This offers you the Seed keyword go-in SEO tool that provides numerous keyword suggestions that you can use to gain organic traffic.
This may be one of the best keyword research tools, but you must satisfy yourself with an average search volume. Moreover, it also provides some other key metrics like PPC ads bids, Google Ads bids, etc.
What impresses me here is its customizable filter tool that offers you more features to optimize your site for free. The only downside is that you don’t get a backlink profile like other high-end Seo tools.
Pros:
- Free to access
- Keywords researches
- Better analysis of the site
- Customizable filter tool
Cons:
- Metrics are less accurate.
4. Monitor Backlinks
If you are looking for the best SEMrush alternatives, try Monitor Backlinks. This tool helps you to maintain your backlink profile and improve your rank on the search engine platform. Monitor Backlinks offers a free trial, so you can try this tool before purchasing it.
This Backlink checker allows you to avoid finding because of low-quality links. This would be a great Domain analysis tool as compared to SEMrush. Moreover, bloggers with a tight budget can use the tool for free, which will only generate a weekly report for two websites.
Besides that, this SEO tool helps to rank tracking to easily fix the errors and optimize your site to achieve rank on the search engine.
Pros:
- Helps to reveal more than 300 Backlinks
- Free trial available
- Best keyword research tool
- Ideal for domain analysis
Cons:
- The free tool only generates two reports per week.
5. Serpstat
Serpstat is cost-effective as compared to SEMrush. But it offers various features that allow you to achieve rank on the search engine results page. It is easy to use; you need to enter the domain name, particularly the keyword, and then click on search.
As soon as you click, you will get in-depth analysis like organic traffic, related keyword, backlink analysis, and competitor analysis. Moreover, you can have other detailed analyses by clicking on the specific section of the domain.
Above this, on the side-by-side comparison, between Serpstat Vs. SEMrush, I found that it doesn’t provide you with a comprehensive analysis report. But it provides similar features that are highly effective in running your digital marketing campaign and provides better keyword suggestions for optimizing your site.
The best thing about this, you can use it for free, but you will get only limited reports. But its paid plan doesn’t cost you much. So, it would be great to have this tool, which could be enough to say why most bloggers use this more than SEMrush.
Pros:
- Better keyword results
- Free version available
- Accurate competitor analysis
- Better site explorer
Cons:
- It doesn’t have advanced features
6. Seo PowerSuite
I aim to provide you SEMrush alternatives; that’s why I came up with another best SEO software, Seo PowerSuite. This allows you to manage four important things: rank tracking, competitive analysis, website audit, and backlink profiles.
It also has a free plan so that you can use it without worry. Its Link-Assistant helps you to manage the link-building campaign. However, to use this tool, you must enter your website URL, which will complete your domain analysis.
Moreover, it allows you to complete an ON-page optimization health audit, including content optimization for accurate content marketing. This could be an excellent tool for keyword research and provide you with a detailed Seo optimization report.
This will help to achieve a better rank on the search engines. The best part is you must make a one-time payment to use it for a lifetime.
Pros:
- A complete report of Seo optimization
- Free one-month license
- Competition Analysis
- One time payment
Cons:
- Require a huge download to use this tool
7. Majestic
Majestic can be your next SEMrush alternative. This only provides you with in-depth keyword research like Google Keyword Planner and SEMrush and provides numerous link-building opportunities. This is probably the best digital marketing and Seo tool that allows you to focus on building quality links for your website.
The best thing about Majestic is that it digs out deeper, helps you evaluate the detailed backlinks report, and generates detailed analysis reports of social media platforms and Google Analytics.
Besides that, it also features other metrics like Google search engine results page analysis. Finally, it generates excellent keyword ideas to build a better Seo strategy for the campaign.
I must say that this could be your all-in-one Seo tool that meets all your SEO needs. Overall, this is amongst the best alternatives you have tried until now.
Pros:
- User-friendly
- Link building and competitor analysis
- A detailed report of site analysis
- Highly affordable
Cons:
- Only focus on link building.
8. Ubersuggest
When I started looking for SEMrush alternatives, I didn’t feel I would get a free tool. Ubersuggest, which Neil Patel hosted, the expert on search engine optimization, is a powerful keyword-researching tool that gives you an accurate idea of keyword difficulty.
Its user interface is so clean and easy to use that even a beginner can quickly use the tool without any hassles. Moreover, you can also avail of its premium plan to use all its features. What impresses me is that you don’t need to create an account to access it.
All you need to do is click on the website, seed the keyword you want to target, and click on search. Within a few seconds, you will get an overview of the keywords, search volume, and average click per cost. Moreover, it also helps filter out pay-per-click ads, Seo difficulty, etc.
Pros:
- Quick analysis
- Keyword research
- Cost per click overview
- Free to access
Cons:
- You can’t save the keyword list.
9. SpyFu
There is a long debate when it comes to SpyFu vs. SEMrush. But this could be an excellent SEMrush alternative available at almost one-third cost. The cost isn’t the only thing to head towards this tool; this offers you competitor researching analysis that helps keep an eye on your competitor to build your Seo strategy accordingly.
SpyFu also offers to bring your research to the next level by combining the Google search console through its Nacho Analytics tools. In addition to this, SpyFu can be your keyword planner to collect the relevant long-tail keywords to gain organic traffic.
Moreover, you can create Good Ads strategies by collecting the competitor’s information. This can be your all-in-one tool and meet your specific SEO needs.
Pros:
- Advanced competitor researching features
- Lower price as compared to SEMrush
- Beginner-friendly
- Build site optimization strategy
Cons:
- The process of the campaign isn’t streamlined.
10. KWFinder
Like Ubersuggest, this is another free alternative to SEMrush that helps to do keyword and site analyses. KWFinder allows you to expand keyword research, provide accurate keyword ideas, and detailed site analysis.
This will let you get the Google Autocomplete suggestion and provide you with raw metrics such as the average search volume of the keywords, CPC, and keyword difficulty rating.
Besides that, it also allows you to list the top ten keyword pages that allow you to rank your website. So you can have a better ranking and compete with your competitors easily. The best part is that KWFinder is available in free and premium plans, so you can try both before deciding.
Pros:
- Cost-effective
- You don’t need to create an account.
- Top ten keyword pages
- Also, search for the Google Autocomplete suggestion.
Cons:
- Limited daily research
11. WebCEO
WebCEO is one of the best SEO cloud-based tools and an alternative to Semrush. WebCEO is one of the fastest-growing SEO companies, offering many robust SEO tools so that you can do anything from SEO analysis to keyword research.
It provides you with local SEO keyword suggestions to rank for the local keywords. It also offers the best keyword research feature with unlimited keyword suggestions.
The best part of WebCEO is that it offers a DIY checklist with each pricing plan. These checklists provide keyword research, social media promotion, SEO, backlinks, and more.
Pros:
- Automatic email reporting
- 24/7 customer support
- SEO Roadmap
- Email alert
- Social media acceptance analysis
Cons:
- Not as accurate as Semrush
12. Ranktracker
Ranktracker is a great tool to help you track your website rankings in various search engines. With Ranktracker, you can easily monitor your website’s performance on different search engine results.
This will allow you to determine which strategies are working and what adjustments must be made for maximum visibility. You can also use the tool to check your competition and see how they are performing compared to you.
The intuitive dashboard allows you to compare your website rankings and adjust your strategy accordingly easily. Overall, Ranktracker is a powerful tool that can help you stay ahead of the competition.
Pros:
- Unlimited keyword tracking
- Track SERP features
- Easy-to-use interface
- 23 keyword research tools
Cons:
- Limited to one device per account
SEMrush Alternatives: Comparison Table
| S.No | SEMrush Alternatives | Price | Free Trial | Features |
|---|---|---|---|---|
| 1 | Ahrefs | Start at $99 per month | No | Keywords searching and domain analysis |
| 2 | Moz Pro | Start at $99 per month | Yes | Complete analysis including Keyword researching |
| 3 | Google Keyword Planner | Free | Yes | Keyword Research |
| 4 | Monitor Backlinks | Start at $25 per month | Yes | Domain analysis |
| 5 | Serpstat | Free and paid (start at $19 per month) | Yes | Complete Analysis and Keyword Research |
| 6 | Seo PowerSuite | $299 for a lifetime | Yes | Complete analysis |
| 7 | Majestic | Start at $49 per month | No | Complete domain analysis |
| 8 | Ubersuggest | Free | Yes | Keyword research |
| 9 | SpyFu | Start at $33 per month | No | Competitor and keyword analysis |
| 10 | KWFinder | Free and premium plan starting at $29 per month | Yes | Keyword research |
| 11 | WebCEO | Start at $37 per month | Yes | Content marketing |
| 12 | Ranktracker | Start at $16 per month | Yes | Keyword tracking |
Did you spot any interesting alternatives for you? Let’s not yell out on price only; read the entire post to find the most amazing and useful alternative.
Related Read:
Final Note: Alternatives to SEMrush
So here I end my debate of alternatives to SEMrush. I hope you will now decide which is best for you and your digital marketing needs. Search engine optimization plays a significant role in ranking your site on the search engine result page.
However, for this, you need the best tool for Seo. That’s why I picked up some of the best free and paid tools worth your back with the highest rank and accurate optimization.
Frequently Asked Questions:
Google Keyword Planner, Ubersuggest, and KWFinder are the best free alternatives to SEMrush.
Serpstat and Ahrefs provide almost the same features as SEMrush.
Starting the package, Serpstat costs you only $19 per month.
As our Content Writer, Conway is responsible for Writing the content for our blog. With a degree in Mass Communications, they bring a unique perspective to our team and are dedicated to helping our clients achieve their goals.
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