Ahrefs Review 2023: Is This SEO Tool Worth The Money?

Looking to take your SEO game to the next level? If so, you may be wondering – is Ahrefs the best SEO tool to get you there? Ahrefs has become one of the most popular SEO platforms on the market, offering a robust set of features to analyze your website’s visibility and discover new SEO opportunities.

In this Ahrefs review, we’ll dive into the key capabilities of Ahrefs to help you determine if it’s the right fit for your SEO toolkit. We’ll explore what Ahrefs can do for keyword research, backlink analysis, site audits, rank tracking, and more. We’ll also compare its pricing and features to alternative tools on the market.

By the end, you should have a clear understanding of the pros and cons of Ahrefs and whether it aligns with your SEO goals and budget.

So without further ado, let’s get started evaluating this top-tier SEO platform.

Ahrefs Review – Brief Information

Ahrefs is a great keyword explorer tool that can help you build links and discover new keywords. It allows you to explore the keywords used on the web and can be a great asset for any website owner or SEO expert. 

With an Ahrefs subscription, you will get access to the Ahrefs database, which has millions of keywords worldwide. You can discover new keywords and track their performance in search engines like Google, Bing, and Yahoo. You can also analyze competitors’ content and backlinks from other websites. 

Ahrefs provides tools for content optimization, competitor analysis, site auditing, and more. In summary, Ahrefs is a great tool that can help you improve your website’s visibility online by uncovering new keywords and analyzing your competitors’ link profiles.

Ahref Key Features: Why is it a fantastic tool for SEO?

Here we have listed some robust features of Ahrefs. So let’s dive into it.

1. User-Friendly Interface:

Ahrefs was built for professionals, and it does take time to get used to. Once you learn where everything is and how to use the tool, it will become your bread and butter. The tool will be easy for you to use. Hence, it offers a fantastic user experience.

2. Remarkable Analysis & Insights:

Ahrefs is excellent at providing insights regarding backlink profiles, organic keywords, competitor research, link intersect, domain rating, content marketing, and other essentials. In addition, it has comprehensive charts and data for that.

Full Of Features:

There are many features, and it is your one-stop tool. In other words, you get various tools in a single SEO tool. Apart from that, some notable features are content gap, several referring domains, and link intersections that tell you how bad the link is, among other lesser-known features that you will find helpful as you explore the tool.

Ahrefs Review – Features

Here is the list of advanced Ahrefs features; let’s look.

1. Site Explorer:

Site Explorer is the top feature that Ahrefs offers. All you have to do is copy and paste the URL of any website. It will scan that webpage and provide complete analytics regarding the backlinks, SEO integration, and other relevant information. 

You can learn about the traffic it generates on Google. Besides backlinks, Ahrefs site explorer tells you about the organic SEO additions to the tactics, making it quite effective.

2. Backlink Profile:

It is similar to other online backlink checkers like SEMrush and whatnot. However, it stands out due to the wide range of filtration features. It allows you to shortlist certain links to check them out. 

You can see a web page’s many backlinks with a more in-depth evaluation than Site Explorer. More importantly, it is current and brings you the latest data in real-time. So you won’t get broken links or irrelevant data if you use Ahrefs.

3. Domain Comparison:

Like Backlink Profile, you can choose different websites and check out their link-building potential. It will tell you how these websites fare against each other.

It will simplify the choice if you have to decide on one of the many competitor websites to use for your strategy. Of course, there are charts and everything else that will make things easier.

4. Organic Search: 

The next feature allows you to thoroughly evaluate the competitor’s keyword usage on the website. You can type in the URL, showing you the best organic keywords the competitor uses. Then, of course, it is similar to a Backlinking profile and provides a complete evaluation of the competitor research.

Therefore, you would have to filter it out. That’s where it turns into a Keyword research tool. Using filters, you can check the top keywords and keyword difficulty and generate the best keyword ideas to get organic traffic like your competitors. For example, you can type a word or phrase to get relevant keywords.

If you use the ‘competing domains’ features, you will see some websites that bring the best organic traffic by using that specific keyword. That’s what makes Ahref one of the best keyword research tools.

5. Keywords Explorer:

Ahrefs Keyword Explorer doesn’t just offer you keyword research for Google. It also has Amazon, YouTube, other search engines like Bing, and much more. Therefore, it is one of the best Keyword research tools available.

However, it is better to research a specific keyword. In other words, if you’re having a problem deciding which keywords to use, it will help you.

However, if you need better keyword ideas, then forget about using Ahrefs. It is not good at providing Keyword ideas because they range from somewhat useful to useless.

6. Rank Tracking:

Another keyword-oriented tool that will enable you to check the rank of the keyword you type. It does so by an analysis more than Google Search Engine. However, the problem is that it needs to be real-time and consistently up-to-date.

The database of rank trackers takes time. Most of the time, it depends on your subscription, as well. Therefore, it could be more effective for a consistent SEO strategy. However, if you optimize SEO once in a while, it won’t matter much.

7. Site Audit:

Another fantastic feature allows you to get a complete score regarding the website that you provide. You can see almost everything that any other Website Audit tool brings you. There isn’t any difference, and you get an in-depth analysis. However, one striking feature of Site Audit is that it is automated.

Hence, if you set it for a specific page, it will bring you on-time and regular (or scheduled) scans to give you technical SEO and backlink analysis, among everything else. It is also very beginner-friendly. This will be easier if you need help with other audit tools.

8. Content Explorer:

Now, this is a feature that can take your organic ranking to the next level. Other SEO tools lack this useful feature that allows you to get content insight. For example, you can type a topic or a keyword and access the top result of the content. 

In other words, a content explorer is a great tool for those who want to devise a robust content strategy to get a better ranking and enhance conversion rates, among other things.

9. Speed And Performance:

It doesn’t fall behind if we talk about speed in Ahrefs Review. Ahrefs maintains quite a high speed that is comparatively better than SEO tools like SEMrush. However, it fails against high-end tools like Moz and Majestic. 

Of course, a wide array of features is partially the reason. For example, you may need a better subscription for higher speed, like Keywords Explorer and updates.

10. Customer Support & Database:

Unfortunately, Ahrefs is already a beginner-friendly tool, so it slacks excessively in customer support. They have automated response and copy-paste prompts for almost everything. Ask them any question, and you will likely get a repeated answer.

However, you can ask top-level questions and get a proper answer. Even then, Ahrefs site support assumes you are an expert or professional.

Ahrefs Review: Pricing Evaluation

Four packages are available for the users at $99, $199, $399, and $999. There isn’t any limit on access to tools and features. You will get the same features with every package. However, their efficiency and amount of usage with performance seem to change.

For instance, you have a limited keyword tracker used for the Ahrefs lite plan. However, you get 50x more used with the Agency plan. However, the agency plan also brings you a mobile ranking tracker, which has become pivotal for today’s day and age.

Here is a table comparing the pricing plans of Ahrefs:

Features	Lite Plan	Standard Plan	Advanced Plan	Agency Plan
Price	$99/month	$199/month	$399/month	$999/month
Site Explorer	Limited	✅	✅	✅
Keywords Explorer	Limited	✅	✅	✅
SEO Dashboard	✅	✅	✅	✅
Rank Tracker	✅	✅	✅	✅
Site Audit	✅	✅	✅	✅
Alerts	✅	✅	✅	✅
SERP Updates	❌	✅	✅	✅
Content Explorer	❌	✅	✅	✅
Domain Comparison	❌	✅	✅	✅
API	❌	❌	❌	✅
Audit Log	❌	❌	❌	✅

What is Ahrefs Academy?

Ahrefs Academy is an online learning platform that offers courses and tutorials on search engine optimization. It provides a comprehensive curriculum covering keyword research, content optimization, link building, technical SEO, and more. The academy also provides resources to help users stay updated with industry trends and news.

Its courses are designed for beginners, intermediates, and experts alike, making it an excellent resource for anyone learning more about SEO. With its interactive video lessons, knowledgeable instructors, and community support, Ahrefs Academy is the perfect way to quickly update your SEO knowledge.  

Ahrefs Review: Pros & Cons

In this section, we have listed the pros & cons of Ahrefs, and let’s dive into it.  

Pros: 

• It has the largest backlink database
• Best keyword research tool in the market
• Offers content explorer for best content ideas
• Ease of use
• Daily email updates 
• Social sharing stats 
• Provide SERP data 

Cons: 

• It doesn’t offer any free trial 
• Little bit costly 

Ahrefs Review: Alternatives

Ahrefs is a popular SEO tool that offers a wide range of features, including keyword research, backlink analysis, and site audits. However, it can be expensive, especially for small businesses or individuals. There are a number of Ahrefs alternatives available that offer similar features at a lower price.

Here are some of the best Ahrefs alternatives:

• Semrush: Semrush is the closest competitor to Ahrefs when it comes to capabilities and pricing. Like Ahrefs, it provides keyword research, backlink analysis, site audits, rank tracking, and more. Semrush is the top alternative for those seeking a comparable tool to Ahrefs at a lower price point.
• Ubersuggest: Ubersuggest is a budget-friendly option focused primarily on keyword research. It provides keyword ideas, search volume data, and other metrics to optimize content.
• SERPstat: For an all-in-one alternative, SERPstat is a good option. It provides keyword research, rank tracking, backlink analysis, site audits, and competitor tracking.
• Mangools: Mangools offers a suite of SEO tools, including keyword research, rank tracking, and backlink analysis. Its modular approach allows you to pay only for the tools you need.

Who is Ahrefs For?

Ahrefs is a powerful tool for growing its online presence and visibility. It provides comprehensive tools to help you monitor, analyze, and improve your SEO performance. With Ahrefs, you can track backlinks, check keyword rankings, identify top-performing pages, generate reports on technical SEO issues, and more. 

Additionally, Ahrefs gives you the insights you need to optimize your content for more organic traffic. It is a user-friendly interface, and a comprehensive suite of features makes it one of the best tools available to help improve your search engine optimization. With Ahrefs, you can improve the visibility of your website, increase the authority and rankings of your pages, and maximize ROI from organic search traffic.

Related Read:

• SEMrush Alternatives
• Helium 10 Coupon Code

Final Verdict: Ahrefs Review (2023)

That’s everything you need to know before you use Ahrefs. It is quite an excellent choice for site audits to see the ranking of top pages and keywords for search results. However, it does cost a hefty sum per month.

Regardless, if you need something to get content ideas, check out search traffic and search volume, and find out URL rating with difficulty score, then there is a collection of the features of Ahrefs. Overall, it is worth giving a try if you have the money.

FAQs: Ahrefs Review

Is Ahrefs Free To Use?

No. Ahrefs requires you to pay to use it, even for the trial.

Does Ahrefs Cover Mobile Rankings?

The Agency package (the most costly, at $999) seems to cover Mobile ranking and analytics.

Is SEMRush better than Ahrefs as a marketing tool?

It depends on the purpose. SEMRush is user-friendly and a great choice for beginners, but in terms of data and features, Ahrefs might take the win.

Is Ahrefs Worth The Money?

Yes. Ahrefs is a digital marketing tool that requires you to spend money to realize its potential.

What is the mode of payment on Ahrefs?

Ahrefs accepts Mastercard, Visa, UnionPay, and American Express and supports Wire Transfers for Enterprise plans.

Are there any contract or setup fees?

Ahrefs charges no contract or setup fees; you can easily cancel or switch your plan anytime.