I was driving to and fro yesterday morning and, as usual, my twitchy radio finger was cruising the morning shows. Within a space of a about 5 minutes I heard 3 different radio stations announce that Ken’s social media campaign had won over Barbie’s heart. They were finally get back together – oh, happy day!
While on-air, one of the personalities checked Barbie’s Facebook page and reported that her status had been changed to “in a relationship.” On another station, the morning team gleefully related the 411 on Barbie and Ken’s apparently tumultuous relationship – including her pursuit of a surfer.
Guess what my husband asked me last night? “Hey, did you hear about this Ken and Barbie thing?”
Cheesy campaign? Maybe…Barbie posted on Facebook: “Valentine’s Day was a Ken-plete dream.” But strategically released in the days leading up to Valentine’s and using a variety of social media networks, including Facebook, Twitter, and Foursquare, the campaign resonated enough to generate buzz.
But will that buzz translate to revenue?
(Check out the full campaign details from Mashable’s Erica Swallow.)