Online data analysis isn’t just a method for tracking your campaigns or monitoring what people are saying about you. It can be a driving force for your brand’s conversation, message and even products, so you can provide more value to the customer. Data analysis allows you to find and track trends that may not be immediately apparent. Tracking real time trends can allow you to predict what’s next and position your brand messaging and product development to meet the future needs and… Read more
Online Listening: The Impact of Insights
August 11, 2011 By Leave a Comment
Welcome to part two of our three-part weekly blog series about online listening. Last week, we talked about why listen, who to listen to, when and where to listen, and what you gain as a result of listening. But what next? Once you start an online listening program, what do you do with all the tweets, blog posts, forum discussions, comments and online conversations that you find? Read more
Why Online Listening?
August 4, 2011 By 1 Comment
Every member of the team at Social Strategy1 has heard this favorite quote from our fearless leader, Dennis: “We have two ears and one mouth, so you should use them proportionally.” While Dennis may like to think this quote is his own brainchild, it actually dates back to the Greek philosopher Epictetus. From the ancient agora to the modern office, we’ve always valued good listeners.Read more
What Does Your Data Really Say About Your Brand?
Do you know what your customers and stakeholders think about your brand? Do you know the status of your brand’s online reputation? For many executives and business owners, the answer is probably “yes”. But sometimes, customer opinions and brand discussions may surprise you. Does your data stack… Read more