Are you struggling to get views on your TikTok videos? Don’t worry. We have got you covered!
With TikTok gaining significant popularity, it is a great platform to share your talent and skills and run your business to reach your targeted audience. However, not every video on Tiktok will be viral and gain thousands of views.
So, in this article, we are breaking down “How to get views on TikTok?.” We have developed seven proven and tested strategies that will help you get more views on TikTok.
So, let’s dive in!
What Counts as a Views on Tiktok?
Before diving into how to get more views on TikTok, let’s see what is classified as a “view.”
All social media platforms have different criteria to measure “views.” On TikTok, the second your video begins to play, it’s counted as a view. If your video loops or replays again, or if a viewer comes back to rewatch the video, all of those views are counted as new views.
However, watching your own video doesn’t count. So watching your video on replay ten times from your own account won’t make any difference in total views count. Since the wall to entry for what counts as a “view” is so low on TikTok, it’s not that difficult to rack big numbers.
How to Get views on Tiktok?
In TikTok’s algorithm, “view” is king. The algorithm favors a high view count over likes or followers. So anyone has a chance to make it big, no matter how small or big your account is.
We have formed a list of 7 proven strategies that will help you boost your view count.
1. Use Relevant Hashtags
Hashtags are very powerful if used wisely. TikTok’s algorithm establishes what you are posting and who would be interested in watching it through your hashtags. Hashtags help in sorting your videos into one category. They also allow viewers to discover your videos via search. Using hashtags that are already trending will boost your chances of ending up on the “For You” page. To discover the trending hashtags, tap on the Discover page and then tap on Trends at the top of your screen.
It’s also important to note that overusing hashtags will likely do more damage than good. It’s essential to use hashtags that suit your content and account.
2. Use Trending Sound or Audio effects.
Hopping on a trend is one of the best ways to go viral on the platform. TikTok’s algorithm shows users content similar to what they have watched before. So making content using trending sound effects or visual effects is a sure-shot way to garner more views.
Always keep an eye or ear out for sound clips doing rounds across the platform.
Another way to find trending sound clips is by tapping on the Create button and then tapping on Add Sound. TikTok will showcase all the popular sound clips here. Similar to hashtags, it is essential to only go for trending sound or visual effects that make sense for your content.
3. Find Your Niche
From BookTok to the Makeup community, there is a niche or sub-genre of TikTok for everyone out there. Discovering your niche and making engaging content related to that will help you attract a more engaged audience. Additionally, this will help you build a community that will return for more content instead of just scrolling away.
Your niche will attract like-minded viewers that genuinely like your content. This will also help you grow your audience in the long run. There are many sub-genres on TikTok that have grown into significant communities. You could also find other content creators doing well in the same niche and get inspired by their content.
4. Keep Your Videos Short
As of now, TikTok videos can be as long as 10 minutes long, but videos under 30 seconds are more likely to get on the ForYouPage. It is complicated to hold viewers’ attention for an extended period. So it is more likely that your video will get watched to the end if it is under 30 seconds. Shorter videos also have a higher chance of being rewatched multiple times. Remember that it is crucial to hook your audience in the first 3 seconds.
5. Cross-promote on Other Platforms
You may already have a dedicated audience on other platforms like Instagram, Twitter, or Facebook. You can lure your audience to TikTok by sharing snippets or teasers of your videos on those platforms. Doing this will create a sense of missing out or FOMO amongst your audience. This will not only encourage them to head over to TikTok to watch your videos but will also advertise your content to people who were unaware of your TikTok account.
6. Post Valuable Content
Unsurprisingly, one of the most effective ways to get views on TikTok is to post engaging and valuable content. You may have already noticed how-to videos, tutorials, and educational content do well on TikTok. There is only so much lip-syncing content one can consume, viewers like informative content relevant to them. So put on your know-it-all goggles and share your wisdom away.
7. Enhance Your Content For The ‘For You’ Page
The best way to go viral on TikTok is to get featured on the For You Page. The FYP is TikTok’s homepage, filled to the brim with content curated by TikTok’s algorithm and customized to suit the user’s interests. The best part is anyone can get featured on this page, i.e., you don’t have to have thousands of followers to get on this page.
It would improve your chances of getting picked by the algorithm if you optimize your content in a way that is easy to classify and promote. To do this, you can do the following:
- Use trending sound clips
- Create shorter videos
- Use relevant keywords in hashtags or your captions
- Post your content at ideal times
Final Thoughts: How To Get Views on Tiktok
Every creator has a different journey. There is no fixed path to success in a platform like TikTok. And The key to getting views is creating original, engaging, and relatable content. But our strategies will definitely aid you in optimizing your content in a way that will boost your chances with TikTok’s algorithm! So, go ahead and try the methods mentioned above to get higher views on your TikTok videos.
FAQs on How To Get Views on Tiktok
In the Creator’s Fund, the pay depends upon your viewership. There is no standardized payment plan, and the amount changes frequently. The average payment is around 2-4 cents per thousand views.
The word count is limited to a maximum of 300 characters. This limit is for both captions and hashtags, so use them wisely.
Tiktok videos can be as long as 10 minutes. But the format and algorithm of TikTok favor shorter videos, so it’s not advised to make a video longer than 30 seconds.
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