Looking for a way to increase your TikTok views and followers? As the world’s fastest-growing social media platform, TikTok has seen an incredible surge in popularity and a competitive edge for content creators. As of 2021, the app had over 800 million users worldwide and is expected to reach 1.2 billion by 2023.
If you want to take advantage of this opportunity and get more views on TikTok in 2023, here are eight proven strategies to help you succeed!
These strategies include understanding the TikTok algorithm, posting on TikTok at the best times for engagement rate, leveraging influencers for more reach, creating quality content that resonates with users, using analytics to track progress and performance, buying views from trusted sources, and finally scheduling posts ahead of time with a reliable TikTok scheduler.
With each strategy tailored to help you get more out of your TikTok content and maximize visibility amongst TikTok users, these tips will surely boost your TikTok account in the upcoming year!
Contents
What Counts as a View on Tiktok?
Before diving into how to get more views on TikTok, let’s see what is classified as a “view.”
All social media platforms have different criteria to measure “views.” On TikTok, the second your video begins to play, it’s counted as a view. So if your video loops or replays again, or if a viewer comes back to rewatch the video, all of those views are counted as new views.
However, watching your video doesn’t count. So watching your video on replay ten times from your account won’t affect the total views count. Since the wall to entry for what counts as a “view” is so low on TikTok, it’s not that difficult to rack big numbers.
How to Get Views on Tiktok?
In TikTok’s algorithm, “view” is king. The algorithm favors a high view count over likes or followers. So anyone can make it big, no matter how small or big your account is.
We have formed a list of 10 proven strategies that will help you boost your view count:
Hashtags are very powerful if used wisely. TikTok’s algorithm establishes what you are posting and who would be interested in watching it through your hashtags. Hashtags help in sorting your videos into one category. They also allow viewers to discover your videos via search.
Using hashtags that are already trending will boost your chances of ending up on the “For You” page. To discover the trending hashtags, tap on the Discover page and then tap on Trends at the top of your screen.
Overusing hashtags will likely do more damage than good. Therefore, it’s essential to use hashtags that suit your content and account.
2. Use Trending Sound or Audio effects.
Hopping on a trend is one of the best ways to go viral on the platform. TikTok’s algorithm shows users content similar to what they have watched before. So making content using trending sound effects or visual effects is a sure-shot way to garner more views.
Always keep an eye or ear out for sound clips doing rounds across the platform.
Another way to find trending sound clips is by tapping on the Create button and then tapping on Add Sound. TikTok will showcase all the popular sound clips here. Like hashtags, it is essential to only go for trending sound or visual effects that make sense for your content.
3. Find Your Niche
From BookTok to the Makeup community, there is a niche or sub-genre of TikTok for everyone. Discovering your niche and making engaging content related to that will help you attract a more engaged audience. Additionally, this will help you build a community that will return for more content instead of just scrolling away.
Your niche will attract like-minded viewers that genuinely like your content. This will also help you grow your audience in the long run. Many sub-genres on TikTok have grown into significant communities. You could also find other content creators doing well in the same niche and get inspired by their content.
4. Keep Your Videos Short
Currently, TikTok videos can be as long as 10 minutes, but videos under 30 seconds are more likely to get on the ForYouPage. It is challenging to hold viewers’ attention for an extended period. So it is more likely that your video will get watched to the end if it is under 30 seconds. Shorter videos also have a higher chance of being rewatched multiple times. Remember that hooking your audience in the first 3 seconds is crucial.
5. Cross-promote on Other Platforms
You may already have a dedicated audience on other platforms like Instagram, Twitter, or Facebook. You can lure your audience to TikTok by sharing snippets or teasers of your videos on those platforms. Doing this will create a sense of missing out or FOMO amongst your audience. This will encourage them to head to TikTok to watch your videos and advertise your content to people unaware of your TikTok account.
6. Post Valuable Content
Unsurprisingly, one of the most effective ways to get views on TikTok is to post engaging and valuable content. You may have noticed that how-to videos, tutorials, and educational content do well on TikTok. There is only so much lip-syncing content one can consume; viewers like informative content relevant to them. So put on your know-it-all goggles and share your wisdom away.
7. Duet with Popular Accounts
Duetting with popular accounts is an excellent way to get more views on TikTok. You can benefit from their fanbase and gain new followers by duetting with someone with a large following. To make a duet, browse the “For You” page, find an account with relevant videos, follow it and select “Create a Duet” from the menu that appears by tapping the three dots in the video’s top right corner.
Then record your version on the newly opened page. Create a creative and relevant duet. If it’s funny or unique, tag the original account so they can also see it. After creating the duet, add a caption and relevant hashtags to improve visibility.
8. Enhance Your Content For The ‘For You’ Page
The best way to go viral on TikTok is to get featured on the For You Page. The FYP is TikTok’s homepage, filled with content curated by TikTok’s algorithm and customized to suit the user’s interests. The best part is that anyone can get featured on this page, i.e., you don’t have to have thousands of followers to get on this page.
It would improve your chances of getting picked by the algorithm if you optimize your content in a way that is easy to classify and promote.
9. Engage With Your Followers
Interacting with and responding to your followers boosts engagement which signals to TikTok’s algorithm that your account has an active, interested community. Make it a habit to reply to comments, ask questions in captions followers can respond to, go live occasionally, share behind-the-scenes videos, and post polls/questions followers can participate in. Building these real connections keeps people returning while potentially exposing your content to their networks. Nurturing your community pays dividends on TikTok.
10. Post Your Content At Ideal Times
Posting your content at the right time is essential for getting more views on TikTok. Followers should be online when you post the video, and this will depend on their location and what time zone they are in. To get maximum viewership, post when people tend to be most active; this can vary from account to account, depending on who follows you. You can check when to post according to your insights.
The best time of day to post videos is from 7 pm to 10 pm, as research shows that there are more users on TikTok during these hours. But you should experiment with different times and days of the week and see what works best for you.
Should you purchase TikTok views?
Regarding increasing your popularity on TikTok, purchasing views is an attractive option. However, it’s important to know the risks associated with buying views. Firstly, you’ll likely purchase fake views from bots that won’t interact with your content or help you build a real audience.Additionally, buying views can make it difficult for your videos to be discovered organically since algorithms can detect when purchased views have artificially boosted videos.
Ultimately, you want to increase engagement on TikTok. In that case, it may be better to focus on creating quality content and engaging with other users rather than investing in buying TikTok views.Related Read:
- The process of updating your TikTok username
- How to download TikTok videos without posting
- Un repost on TikTok
Final Thoughts: How To Get Views on Tiktok?
Every creator has a different journey. There is no fixed path to success in a platform like TikTok. And The key to getting views is creating original, engaging, and relatable content. But our strategies will aid you in optimizing your content in a way that will boost your chances with TikTok’s algorithm! So, try the abovementioned methods to get higher views on your TikTok videos.
FAQs on How To Get Views on Tiktok
In the Creator’s Fund, the pay depends upon your viewership. There needs to be a standardized payment plan, and the amount changes frequently. The average payment is around 2-4 cents per thousand views.
The word count is limited to 300 characters, and this is for both captions and hashtags, so use them wisely.
TikTok videos can be as long as 10 minutes. But the format and algorithm of TikTok favor shorter videos, so it’s not advised to make a video longer than 30 seconds.
As our Content Writer, Conway is responsible for Writing the content for our blog. With a degree in Mass Communications, they bring a unique perspective to our team and are dedicated to helping our clients achieve their goals.
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