It’s no secret anymore that selling on Amazon is not merely a side hustle or hobby one pursues as a freelancer. Instead, it’s a serious business that can result in a long-term fruitful career if done correctly.
But what is the secret behind the success? What are the magic beans that separate great sellers from good ones? Besides a good marketing brain, you need an FBA seller tool that helps you steer clear of the competition throughout your Amazon journey.
As you may have guessed from the title, in this article, I will talk about one of the best ones in the market – Helium 10. But before that, let’s determine what you must expect from a seller platform.
- An easy-to-navigate user interface that one can use with little technical or marketing expertise.
- A powerful product research tool that helps you locate the low-hanging fruits such as less competitive niches, high-profit products, and so on
- A solid inventory management system that ensures you always stay within products.
- A listing optimizer that will shoot your listings on the first page of Amazon search.
- Most important of all – An affordable price.
Currently, only one platform masters all the areas mentioned above. Most top-ranking sellers would tell you that they have used Helium 10 at least once during their FBA business. And by top-ranking, I mean the sellers are earning six figures.
But just like any other multipurpose platform, getting started with Helium 10 can be tricky, especially if you are starting.
Stay with me, and I will talk you through every aspect of the platform and explain its features and benefits. I will also discuss newly added features such as Inventory Protector, Listing Builder, and more.
The Big Question: Does Helium 10 Serve The Purpose?
First, let’s get the big question out of the way. Does Helium 10 help you make the best out of the Amazon marketplace? It surely does.
FBA/marketing experts, thousands of sellers, and even some Amazon associates have widely acclaimed the package.
But how does it help you? In easy words, it reduces your work by half simply by doing all the guesswork for you. What product is selling the most? Which market to target? How much is left in the stock? What is your competitor’s secret? What is the best time to sell a particular product? – Helium 10 has the answer to all of this.
Now, we are not saying that marketing professionals can’t do this. But it’s hours of work, and chances of errors in data analysis are always high. On the other hand, Helium 10 is designed for the Amazon marketplace and has tons of data regarding other sellers, sales history, products, etc.
Moreover, if we talk about other FBA seller suits, each specializes in a particular area. For example, Viral Launch in product launching, Jungle Scout in Product and Keyword Research, Amz Tracker in increasing sales, etc.
But Helium 10 is the only platform that excels in practically all areas. Yes, some services may be better, but ultimately you get a complete seller package.
Introduction Of Helium 10
Helium 10 is a one-stop solution for all your FBA business needs. It was started in 2015 with one goal: To provide a platform to support Amazon sellers’ business operations.
It’s a set of enterprise tools that helps you analyze the market trends, the competition level, and other business prospects. Currently, helium 10 has access to more than 450 million Amazon products. However, you can fetch details about any product within a few clicks, such as profitability, trending keywords, price estimation, and historical data, such as the product’s performance over a particular period.
You also get useful tools such as inventory management to monitor your stocks and financial analytics to track your performance.
Helium 10: The Key Features
In this topic, I will cover the key features of Helium 10 that make Helium 10 what it is – A power-packed Amazon seller platform for beginners.
1. Black Box: The Ultimate Product Research Tool
The key to success on Amazon is finding a winning product, and Helium 10’s black box tool does just that for you. As I mentioned, the platform has one of the widest Amazon product libraries with over 450 million products, their sales history, price trends, and so on.
Black Box helps you find the most profitable product with the lowest competition. You can refine your search based on each product’s search volume to find the highest trending product for a particular period. For example, you can study various data points such as product sales history, average monthly sales, and profit generated by the product.
Once you obtain the dominating product, with a high-profit margin and low competition, Helium 10 provides information about the other vendors selling the same products once you obtain the dominating product. This helps you locate your main competitors, their prices, keywords, and other information you need while creating your listings.
Magnet is the primary keyword research tool that helps you locate the most relevant keywords related to your product. For example, for the customer, a keyword is a road to your product, and choosing the right keyword can help you gain much more traffic.
All you need to do is enter a keyword/phrase and search for the keywords. For example, you can find all the related keywords with their search volume, the number of products associated with the searched keyword, and top products and their sellers.
You can fine-tune your search by applying various filters, such as search volume, word count, and the number of competing products for the keyword. This helps you narrow your options and find the high-volume keywords most relevant to your product.
Cerebro also helps you locate the most lucrative keywords for a particular product. For example, input a product’s ASIN (Amazon Standard Identification Number). Within a few seconds, you are presented with a list of all the keywords the product ranks for, their search volume, related keywords, top products for the keywords, and much more.
Again, you can apply filters to find the keywords you are looking for based on the competition level you are ready to face, keyword length, search volume, etc.
Based on all the data collected by Cerebro too, each keyword is awarded a number called Cerebro Score. A high score indicates a winning keyword with much more potential to push your product toward the first page of Amazon search results.
Frankenstein is a smart keyword planner that extracts all the keywords from Cerebro and Magnet and grinds them to find the most relevant ones.
The hundreds or even thousands of keywords from Magnet and Cerebro need further screening, such as eliminating duplicate words, replacing lower/upper case letters, adding/removing space, removing common words, and much more.
As a result, you end up with the cream keywords ready to be used in your listings.
Scribble is one of the most important tools in Helium 10’s arsenal. It helps you create highly optimized product listings that align with Amazon guidelines for the particular niche as well as the idea of generating high organic traffic.
Scribble ensures that all the necessary keywords are included in your listing. The tool is designed perfectly for beginners; you don’t need to check the keywords manually. As you keep writing the product description, title, bullet points, etc., the tool automatically highlights the used keywords so that you always have a track of unused ones.
Furthermore, it ensures that you have used as many keywords as possible while keeping an eye on the character limits while preparing the listing.
6. Listing Builder
Listing Builder is one of the most recent additions to Helium 10’s group of tools. It’s a multipurpose tool to create, optimize and manage your product listings from one place.
While creating your listings, you can import all the keywords you have saved from Cerebro, Magnet, and Frankenstein, along with their search volume, CPR, and the number of related products ranking for each keyword.
The listing builder lets you import your competitors’ ASINs to study their keywords, lengths, and product descriptions. It also ensures all this information while creating your listing can help you dearly in the competition.
7. Inventory Management
Inventory Management has the answer to all your logistics-related concerns. This tool helps you monitor various operations directly from the dashboard, including your inventory shipping to Amazon warehouses, supplier orders, restocking, etc.
This is what you can accomplish in the Inventory Management tool:
Monitor your stock to avoid running out of inventory.
Keep track of items that need to be ordered, order frequency, and quantity.
Create purchase orders to buy inventory from suppliers and ship them directly to the Amazon warehouse.
Set the lead times, supplier order speeds, and reorder time, to get an accurate inventory forecast, such as possible restocking time, quantity needed, and much more.
8. Inventory Protector
Inventory Protector keeps your inventory safe from scammers and malicious competitors. Amazon is a tough competition; some sellers will go to extreme lengths and try to buy many of your products, especially if you offer a discount. This will help them score 2 goals – The first is to find out your inventory status, and the second is to have many products at a discounted price.
Inventory Protector allows you to set the maximum order limit of your items so that the shoppers/sellers can’t buy chunks at a discount.
9. Financial Analytics
Financial Analytics provides you with your economic performance data regularly. The tool highlights your gross revenue from all the sales over a custom period. You can determine your net profit by evaluating all the expenses, including item costs, shipping, maintenance, etc.
Also, based on the sales data, the analytics shows you the highest sale period, the top-performing product, and the sale/profit it generates. With all this information, you can easily determine which product to market more and which needs to be taken off the shelf.
Other important data points from Financial Analytics are profit forecast, estimated orders, ROI, number of units sold/required, product profit margin, and so on.
10. X-Ray: The Google Chrome Extension
X-Ray is a Google Chrome extension of Helium 10 that you can use directly from the browser while browsing the Amazon website. It’s a collection of key package tools to enhance the product research experience without switching between multiple screens.
Product research is easy with X-Ray. All you need to do is select the product on Amazon, grab its ASIN, and run it by the X-Ray tool to find out instant product details such as sales estimates, price trends, and the revenue it’s generating, and you can figure out your net profit by count.
Review Insights helps you download bulk product reviews to examine further links, customers’ opinions, etc.
The Profitability Calculator in X-Ray helps you evaluate the overall selling cost of a product and find out the possible profit margin the product can generate for you. All the data is based on Helium 10 sales analysis, past product performance, sales, and figures.
With Inventory Level, you can spy on competitors’ inventory levels to capitalize on their low inventory and create the listings accordingly. For example, a high inventory level may attract more customers if you list the same product as your rival.
Helium 10 Pricing Plans & Offers
Helium 10 comes in 4 plans, targeted at different sections of sellers/businesses – Starter, Platinum, Diamond, and Elite.
With all the plans you get
- Free Amazon FBA training – Freedom Ticket
- Unlimited use of X-Ray – The Chrome Extension
- Inventory Protector, alerts.
- Financial Analytics
1. Starter: The Starter plan costs $39/month.
A starter plan gives you restricted access to all the basic tools such as Black Box, X-Ray, Listing Optimizer, Magnet, Inventory management, and Cerbero. You get 20 product research per month along with 6 index checks and limited use of Listing builder and analyzer.
Moreover, you get 20 keyword tracking and 1 market search for competitive intelligence.
If you are willing to give Helium 10 a try and want to access some premium features for a month before investing for the long term, the Starter is the plan to go for.
2. Platinum: The plan will cost you $99/month.
The platinum plan covers everything in the starter plan with extended usage of the tools. For example, you get unlimited access to the Black Box and Amazon Trend Tracker along with the keywords Trio – Cerebro and Frankenstein Magnet. Moreover, there are 150 index checks, 25 listing analyses, and up to 2500 keyword tracking.
The platinum plan is the highest-selling plan and is suitable for beginners ready to make a long-term commitment and for growing businesses.
3. Diamond: The plan comes at $279/month.
A diamond plan is more suitable for big enterprises looking to scale quickly. This plan gives you access to the entire Helium 10 toolkit.
Apart from a multi-user license, you get monthly training with market experts and unlimited use of all product research and keyword research tools without any limit on the number of searches per month.
Up to 300 index checks and 50 listing analyses are available with the Diamond plan. You get up to 300 product hijack alerts and 15000 review requests/email automation. You get infinite use of Inventory protection and management tools.
4. Elite: The plan will cost you $399/month.
This plan is specially customized for high-end sellers who are eyeing rapid growth. Apart from unlimited access to the Helium 10 tools and features, you get monthly training with Amazon specialists, in-person workshops, and access to private Facebook groups.
There is up to a 20% discount on Helium10 if you switch to a yearly plan instead of a monthly one. Additionally, all the plans come with a 7-day unconditional money-back guarantee in case you are unsatisfied with the product.
As I mentioned, with each plan, you get free access to the Freedom Ticket Training program worth $997.
Pros & Cons Of Helium 10
Here are some immediate benefits and drawbacks of the program:
|It comes with a free plan and a 15-day money-back guarantee
|A bit tricky to get hold of all the tools in the beginning
|Includes Freedom Ticket training program for FBA business
|The premium package might prove expensive for beginners
|An intuitive user interface helps navigate smoothly
|A Weak supplier database compared to Jungle Scout
|One of the best customer care services by Amazon experts
|The best product research and validation tools
A Quick Rundown: Is Helium 10 Worth It?
My detailed analysis of Helium 10 will help you apprehend the platform’s core features. Helium 10 assists you in understanding the market pulse, reading the customers’ moods, and monitoring your competitor’s strategies in a few simple steps.
It saves you loads of time by doing most of the legwork you would normally spend on extracting and analyzing thousands of data points.
To sum up, Helium 10 is worth the money it costs and the hype it gets. So whether you are an evolved seller, looking to clamber, or a novice stepping into eCommerce, Helium 10 has everything for everyone.
The top 3 features are – The robust X-Ray tool for instant product research, a lifetime free account, and the Freedom Ticket training program.
If you are new to the tool, don’t rush. Instead, give it some time and familiarize yourself with each tool individually.
Don’t go experimenting with all of them at once. A learning process is involved, but I wouldn’t call it extreme, so just be patient.
FAQs: Helium 10 Review
If you are a Walmart seller and want only limited access Free trial and Platinuthe m plan fulfill your need, but if you need full access to Walmart tools, then the Diamond and Elite plan is the best option. To get more information, you can contact its customer support team.
You can upgrade your Helium 10 subscription when you want. Go through its pricing plan section to upgrade your account, or for more assistance, contact its customer support team at email@example.com.
If you subscribe Diamond or Elite plan, Adtomic is included without any extra cost, but you have to pay 2% extra fees on any PPC spent more than $20k per month.
Helium 10 free account is free for the lifetime but offers limited tools.
As our Content Writer, Conway is responsible for Writing the content for our blog. With a degree in Mass Communications, they bring a unique perspective to our team and are dedicated to helping our clients achieve their goals.