It’s no secret anymore that selling on Amazon is not merely a side hustle or hobby that one pursues as a freelancer. It’s a serious business that can result in a long-term fruitful career if done the right way.
But, what is the secret behind success? What are the magic beans that separate great sellers from the good ones? Besides a good marketing brain, you need an FBA seller tool that helps you steer clear of the competition throughout your Amazon journey.
As you may have guessed from the title, in this article, I am going to talk about one of the best ones in the market – Helium 10. But before that, let’s figure out what you must expect from a seller platform.
- An easy-to-navigate user interface that one can use without much technical or marketing expertise.
- A powerful product research tool that helps you locate the low-hanging fruits such as less competitive niches, high-profit products, and so on
- A solid inventory management system that ensures you never fall short of products.
- A listing optimizer that will shoot your listings on the first page of Amazon search.
- Most important of all – An affordable price.
Currently, there is only one platform that masters all the above-mentioned areas. Most top-ranking sellers would tell you that they have used Helium 10 at least once during their FBA business. And by top-ranking, I mean the sellers earning six figures.
But just like any other multipurpose platform, getting started with Helium 10 can be a tricky mountain to climb, especially if you are just starting out.
Stay with me and I will talk you through each and every aspect of the platform, and explain its features and benefits. I will also talk about some newly added features such as Inventory Protector, Listing builder, and much more.
The Big Question: Does Helium 10 Serve the Purpose?
First, let’s get the big question out of the way. Does Helium 10 really help you make the best out of the Amazon marketplace? It surely does. The package has widely been acclaimed by FBA/marketing experts, thousands of sellers, and even by some Amazon associates.
But how does it help you? In easy words, it reduces your work by half simply by doing all the guesswork for you. What product is selling the most? Which market to target? How much is left in the stock? What is your competitor’s secret? the best time to sell a particular product? – Helium 10 has the answer to all of this.
Now, we are not saying that this can’t be done by marketing professionals. But it’s hours of work and chances of errors in data analysis are always high. On the other hand, Helium 10 is designed for the Amazon marketplace and has tons of data regarding other sellers, sales history, products, and so on.
Moreover, if we talk about other FBA seller suits, each one of them is specialized in a particular area. For example, Viral launch in product launching, Jungle Scout in Product and Keyword Research, Amz Tracker in increasing sales, etc.
But helium 10 is a sole platform out there that excels in practically all areas. Yes, some services may be better than others, but ultimately you get a complete seller package unlike any other.
Let’s see what is included in a Helium 10 package:
- A powerful product research engine
- Keyword research and analysis
- Inventory Management
- PPC management
- Financial analysis
- Competitor investigation
- Protection from listing hijackers
- Refund and claims automation
- Complete SEO for your page
- Niche finder
- Sale breakdown
- Listing builder and optimizer
Before we go into the details, here are some quick benefits and drawbacks of the program:
| S. No. | Pros | Cons |
| 1. | Comes with a free plan and a 15-day money-back guarantee | A bit tricky to get hold of all the tools in the beginning |
| 2. | Includes Freedom Ticket training program for FBA business | The premium package might prove expensive for beginners |
| 3. | An intuitive user interface is helpful to navigate smoothly | A Weak supplier database compared to Jungle Scout |
| 4. | One of the best customer care services by Amazon experts | Data accuracy could be better, compared to Jungle Scout and Viral Launch |
| 5. | The best product research and validation tools | The payment and refund process can be tricky |
Introduction to Helium 10
Helium 10 is a one-stop solution for all your FBA business needs. It was started in 2015 with one goal in mind – To provide a platform to support Amazon sellers with their business operations.
It’s a set of enterprise tools that helps you analyze the market trends, the competition level, and other business prospects. Currently. Helium 10 has access to more than 450 million Amazon products and you can fetch any detail about any product within a few clicks such as the profitability, trending keywords, price estimation, along with historical data such as the product’s performance over a particular period.
Apart from that, you get useful tools such as inventory management to keep an eye on your stocks and financial analytics to track your performance.
Here are some important tools/services you get with the Helium 10 package:
- Product Research (Black Box)
- Competitor Analysis
- Keyword Research
- Niche Finder
- Inventory Manager
- Keyword Research
- Listing Builder/Optimizer
- Refund Manager
- Amazon Index Monitor
- Fraud Management
Helium 10: The Key Features
In this topic, I will cover the key features of Helium 10 that make Helium 10 what it is – A power-packed Amazon seller platform for beginners.
Black Box: The Ultimate Product Research Tool
The key to success on Amazon is finding a winning product and Helium 10’s black box tool does just that for you. As I mentioned earlier, the platform has one of the widest Amazon product libraries with over 450 million products, their sales history, price trends, and so on.
Black Box helps you find the most profitable product with the lowest competition. You can further refine your search based on the search volume for each product to find out the highest trending product for a particular period. You can study various data points such as product sales history, average monthly sales, and profit generated by the product.
Once you obtain the dominating product, with a high-profit margin as well as low competition, Helium 10 also provides you with information about the other vendors selling the same products. This helps you locate your main competitors, their prices, keywords, and other information that you would need while creating your listings.
Keyword Management: Magnet, Cerebro, and Frankenstein
Helium 10’s keyword research engine is amongst the best we have. It includes three major tools – Magnet, Cerebro, and Frankenstein. Let’s find out about each in detail:
Magnet is the primary keyword research tool that helps you locate the most relevant keywords related to your product. For the customer, a keyword is a road to your product, and choosing the right keyword can help you gain a lot more traffic.
All you need to do is enter a keyword/phrase and search for the keywords. You can find out all the other related keywords with their search volume, the number of products associated with the searched keyword, and top products and their sellers.
You can fine-tune your search by applying various filters such as search volume, word count, and the number of competing products for the keyword. This helps you narrow down your options and find the high-volume keywords which are most relevant to your product.
Next is Cerebro – Cerebro also helps you locate the most lucrative keywords for a particular product. Simply input the ASIN (Amazon Standard Identification Number) of a product and within a few seconds, you are presented with a list of all the keywords the product ranks for, along with their search volume, related keywords, and top products for the keywords and much more.
Again, you can apply filters to find out the exact keywords you are looking for based on the competition level you are ready to face, keyword length, search volume, and so on.
Based on all the data collected by Cerebro too, each keyword is awarded a number called Cerebro Score. A high score indicates a winning keyword that has a lot more potential to push your product toward the first page of Amazon search results.
Frankenstein is a smart keyword planner that extracts all the keywords from Cerebro and Magnet and further grinds them to find out the most relevant ones.
The hundreds or even thousands of keywords from Magnet and Cerebro need further screening such as elimination of duplicate words, replacing lower/upper case letters, adding/removing space, removing common words, and much more.
As a result, you end up with the cream keywords which are ready to be used in your listings.
Scribble and Listing Builder: Create the Perfect Listings Every Time
Scribble is one of the most important tools in Helium 10’s arsenal. It helps you create highly optimized product listings that align with Amazon guidelines for the particular niche as well as the idea of generating high organic traffic.
Scribble makes sure that all the necessary keywords have been included in your listing. The tool is designed perfectly for beginners as you don’t need to check manually for the keywords. As you keep writing the product description, title, bullet points, etc, the tool automatically highlights the used keywords so that you always have track of unused ones.
Furthermore, it ensures that you have used as many keywords as possible while keeping an eye on the character limits while preparing the listing.
Listing Builder is one of the most recent additions to Helium 10’s group of tools. It’s a multipurpose tool to create, optimize and manage your product listings from one place.
While creating your listings, you can import all the keywords that you have saved from Cerebro, Magnet, and Frankenstein along with their search volume, CPR, and the number of related products ranking for each keyword.
The listing builder also allows you to import your competitors’ ASINs to study their keywords, lengths, product descriptions, and much more. Having access to all this information while creating your listing can help you dearly in the competition.
Inventory Management/Protector
Inventory Management has the answer to all your logistics-related concerns. This tool helps you monitor various operations including your inventory shipping to Amazon warehouses, supplier orders, restocking, and much more directly from the dashboard.
This is what you can accomplish in the Inventory Management tool:
- Monitor your stock to avoid running out of inventory.
- Keep the track of items that need to be ordered, order frequency, and quantity
- Create purchase orders to buy inventory from suppliers and ship them directly to the Amazon warehouse
- Set the lead times, supplier order speeds, and reorder time, to get an accurate inventory forecast such as possible restocking time, quantity needed, and much more.
Inventory Protector allows you to keep your inventory safe from scammers, and malicious competitors.
Amazon is a tough competition and some sellers will go to extreme lengths and try to buy a large number of your products, especially if you are running a discount offer. This will help them score 2 goals – The first is to find out your inventory status and the second is to have a big number of products at a discounted price.
Inventory Protector allows you to set the maximum order limit of your items so that the shoppers/sellers can’t buy chunks at discount.
Financial Analytics
Financial Analytics provides you with your monetary performance data regularly. The tool highlights your gross revenue from all the sales over a custom time period. By evaluating all the expenses including item costs, shipping, maintenance, and so on, you can figure out your net profit.
Not only that, based on the sales data, the analytics shows you the highest sale period, top-performing product, and the sale/profit generated by it. With all this information, you can easily determine which product you ought to market more and which needs to be taken off the shelf.
Other important data points that you can extract from the Financial Analytics are profit forecast, estimated orders, ROI, number of units sold/required, the profit margin for the products, and so on.
X-Ray: The Google Chrome Extension
X-Ray is a Google Chrome extension of Helium 10 that you can use directly from the browser while browsing through the Amazon website. It’s a collection of some key tools of the package to enhance the product research experience without needing to switch between multiple screens.
The product research is easy with X-Ray. All you need to do is select the product on Amazon, grab its ASIN, and run it by X-Ray tool to find out instant product details such as sales estimates, price trends, the revenue it’s generating, and review count.
Review Insights helps you download the bulk product reviews to further examine the product, its strong and weak links, customers’ opinions, and so on.
The Profitability Calculator in X-Ray helps you evaluate the overall selling cost of a product and find out the possible profit margin the product might be able to generate for you. All the data is based on Helium 10 sales analysis, Product past performance, sales, and figures.
With Inventory Level, you can spy on competitors’ inventory levels to capitalize on their low inventory and create the listings accordingly. If you are listing the exact same product as your rival, a high inventory level may get you more customers.
Tariffs and Offers
Helium 10 comes in 4 plans, targeted at different sections of sellers/businesses – Starter, Platinum, Diamond, and Elite.
With all the plans you get
- Free Amazon FBA training – Freedom Ticket
- Unlimited use of X-Ray – The Chrome Extension
- Inventory Protector, alerts.
- Financial Analytics
Starter
A starter plan gives you restricted access to all the basic tools such as Black Box, X-Ray, Listing Optimizer, Magnet, Inventory management, and Cerbero. You get 20 product research per month along with 6 index checks, and limited use of Listing builder and analyzer. Moreover, you get 20 keyword tracking as well as 1 market search for competitive intelligence.
The Starter plan costs $39/month.
If you are willing to give Helium 10 a try and want to access some premium features for a month before investing for the long term, the Starter is the plan to go for.
Platinum
The platinum plan covers everything in the starter plan with extended usage of the tools. For example, you get unlimited access to the Black Box and Amazon Trend Tracker along with the keywords Trio – Cerebro, Frankenstein, and Magnet. Moreover, there are 150 index checks, 25 listing analyses, and up to 2500 keyword tracking.
The platinum plan is the highest-selling plan and is suitable for beginners who are ready to make a long-term commitment as well as for growing businesses.
The plan will cost you $99/month
Diamond
A diamond plan is more suitable for big enterprises that are looking to scale quickly. This plan gives you access to the entire Helium 10 toolkit.
Apart from a multi-user license, you get monthly training with market experts, and unlimited use of all product research and keyword research tools without any limit on the number of searches per month.
There are up to 300 index checks and 50 listing analyses available with the Diamond plan. You get up to 300 product hijack alerts and up to 15000 review requests/email automation. You get infinite use of Inventory protection and management tools.
The plan comes at $249/month.
Elite
This plan is specially customized for high-end sellers who are eyeing rapid growth. Apart from the unlimited access to the Helium 10 tools and features, you get monthly training with Amazon specialists, in-person workshops, and access to private Facebook groups.
The plan will cost you $399/month.
Offers
Helium 10 usually brings a discount on the pricing. At the moment, there is up to a 25% discount if you switch to a yearly plan instead of a monthly one. Additionally, all the plans come with a 7-day unconditional money-back guarantee in case you are not satisfied with the product.
Here are the yearly prices after discount:
- Starter – $39/month, $29/month if billed yearly
- Platinum – $99/month, $84/month if billed yearly
- Diamond – $249/month, $209/month for a year.
As I mentioned earlier, you get free access to Freedom Ticket Training program worth $997 with each plan.
Related Read:
A Quick Rundown: Is Helium 10 Worth It?
Hopefully, my detailed analysis of Helium 10 will help you apprehend the core features of the platform. Helium 10 assists you in understanding the market pulse, reading the customers’ moods, and monitoring your competitor’s strategies in a few simple steps. It saves you loads of time by doing most of the legwork that you would normally be spending on extracting thousands of data points and analyzing them.
To sum up, I can only say that Helium 10 is totally worth the money it costs and the hype it gets. Whether you are an evolved seller, looking to clamber, or a novice stepping into the world of eCommerce, Helium 10 has everything for everyone.
The top 3 features in my eyes are – The robust X-Ray tool for instant product research, a lifetime free account, and the Freedom Ticket training program.
If you are new to the tool, don’t rush. Give it some time and familiarize yourself with each tool one by one. Don’t go experimenting with all of them at once. There is a learning process involved but I wouldn’t call it extreme so just be patient with it.
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