What does the light bulb and social media have in common? Watch this video in totality to find out. Former Wharton lecturer and President and Chief Intelligence Officer of Social Strategy1, Steve Ennen discusses the critical elements of measuring social media in a real-time world - which analytics are most important, how to react to… negative publicity, how do you measure ROI and what is ROE? How would you use social media to measure and grow your business?

Thought Leadership Series Part 3: How to Measure ROI in Social Media