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12 Sep


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Why Do Brands Tweet?

September 12, 2011 | By | One Comment

I hear things like, “My business has no need for twitter” or “I don’t see my brand benefiting from Twitter” all of the time as a social media consultant.  These statements bother me because it continues to show that many companies in this world are still resisting a move to social media.

The truth is social media is here to stay. It is for the most part free and very customizable, making it easy for any sized business to get started.

Why aren’t more brands tweeting? It is a very simple answer; the brands that aren’t engaged on Twitter and other social networks fear the unknown.  According to an AdvertisingAge study recently performed, almost 59% of Twitter users are over the age of 30.  These people are influencers, teachers, educators, writers, doctors; you name a field or industry and there is someone Tweeting about it.

Now back to the question in the title, ‘Why are brands tweeting?’  Brands and companies are Tweeting to share content and information (social media marketing and PR).  They do not need to wait for someone to find them on the web; they can post an informative tweet (blog post, good content from website, relevant stories from the world media) and pick up several prospects without spending a dime.

Clients and customers also really value the ability to find information quickly and to be able to connect with a real person to get help. Trying to get help from call centers all over the world makes customer service frustrating, but many companies have found refuge on Twitter in order to handle major issues or complaints in a timely fashion.

Whether you like it or not your business needs to be tweeting.  The numbers continue to grow and show that if you can successfully integrate Twitter within your business plan, you will see the benefits quickly.  Contact us to find out how Twitter and other outlets can help grow your business online.

Michael F. Lewis II is a Social Media Consultant and Marketing Analyst for Social Strategy1.  He contributes several blogs weekly to the SS1 site.  Connect with Michael on Twitter via @mlewii.

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  1. Couldn’t agree more. I think the question should be why not be on Twitter instead of why be on Twitter. It is fastly becoming a norm for small and large business owners. But yes I still here that too, “Don’t think I have any need for Twitter.” That fact is you do. With the brad awareness benefits, SEO benefits, easy place for customer concerns, engagement, and the companies that successfully make sells from Twitter, it should be a no brainer. The business owners still not convinced are the ones that are falling more behind the curve everyday they are not on it.

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