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10 Mar



What Are You Reading in Social Media?

March 10, 2011 | By | 4 Comments

Today the sky is blue, the grass is green(ish), and there’s a hint of spring in the air—and I’m ready for it. Along with the inevitable activities that come with spring, like freshening up the garden, I’m also ready to freshen up my mind. Cheesy, but true.

It’s been awhile since I’ve invested in a good business book, but with the promise of warm weather and a cushy porch seat, it’s time for me to indulge. My must-read list includes:

What’s your recommended social media & marketing reading list?  Share your favorite business and marketing books in the comments.  We can all use another good read.


  1. Eyelona

    i totally agree with your assessment, Amy. These are great books for marketers who need to understand how to operate in the total media ecosystem.

    Another great book is Social Nation by Barry Libert. He talks a lot about the importance of open and transparent communication by business, because whether we realize it or not, business IS personal, and people buy from people they trust. He’s got 7 basic principles, which are mostly around online engagement. Anyway, also a great read.

    By the way, I read all of those mentioned above and each one is terrific in its own right.

  2. Amy,

    Here are my recommendations for books that cover key areas of online marketing that are also fun to read.

    The Social Media Marketing Book (Dan Zarrella) – Publish in January of 2010, this book is the perfect primer for the newcomer to social marketing. Start here!

    Marketing Lessons from the Grateful Dead (David Meerman Scott & Brian Halligan). The authors marketing heavyweights who use their common passion for the music and culture of the Grateful Dead to frame social media as a foundation for a new marketing culture.

    Social Media 101 (Chris Brogan) – A hodgepodge of Chris’s blog postings, this book’s scores of lists and fast insights are a great foundation for your social media planning.

    The Twitter Book (Tim O’Reilly and Sarah Milstein) – Super fast introduction you can use as a workbook Will get you fired-up about the potential of Twitter in less than two hours.

    Trust Agents (Chris Brogan and Julien Smith) – An indispensable outline of the philosophies that underlie social media’s role in communication, relationships and customer intimacy.

    Inbound Marketing, get found using Google, Social Media and Blogs (Brian Halligan & Dharmesh Shah) Hubspot is the name in the inbound marketing game. This book from Hubspot’s leaders is a well illustrated, fun guide to the critical elements of getting found online.

    Engage! (Brian Solis) – Don’t let the introduction by Ashton Kutcher fool you! This is a deep, sometimes complicated study of new marketing. A critical final step to your social media studies.


  3. Amy, thank you for including The Digital Handshake in your list of must reads. I truly appreciate it, especially considering the other two.

  4. Amy

    Great feedback, all. Ed, that’s quite a list. You named another favorite, which is Inbound Marketing. There seem to be so many good reads in this space. Social Strategy1’s Chairman, Mike Lewis is publishing his book this Summer, so stay tuned. Another must read!

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