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Twitter’s Newsroom Guide – What It Means for Brands

June 29, 2011 | By | No Comments

Twitter is helping journalists use the microblogging site by launching Twitter for Newsrooms. The site says the guide is a place to “find resources to help…at every step of the reporting and publishing process.” It includes strategies for finding sources, verifying facts, and promoting stories. 

What does this mean for your company? It means you have yet another reason to implement social media monitoring.

As if tapping opportunities to engage customers wasn’t enough…

As if monitoring for news and insight about the competition and the industry wasn’t enough…

As if keeping tabs on what consumers are saying on review websites wasn’t enough…

Reporters are using Twitter to develop and share stories. Will the next story be about your brand? Will it be positive? Negative?

It’s time to listen to what customers, employees, and other stakeholders are saying about your brand—because journalists are listening, too. Start by contacting Social Strategy1 for a social media reputation audit.

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