Twitter Tips for Connecting with Investors
How can businesses utilize social media channel Twitter for investor communications and relations? In a blog post for Reuters Wealth, Brad Allen cites a study from consulting firm Q4 Web Systems that examined companies that tweeted investors. From that analysis, Q4 identified best practices for investor relations on Twitter, including:
- Answering investors’ questions, real-time
- Sharing breaking news, analysts’ reports, etc.
- Fielding investor questions prior to earnings calls
- Live tweeting during events, like annual meetings, analyst investor days, or conference calls.
Have you integrated Twitter or other social media into investor relations initiatives? What’s worked or not worked?
P.S. Check out these resources, too:
David Meerman Scott on bringing the corporate legal department into the communications and social media mix.
Social Strategy1’s Corporate Policies in Social Media webinar.