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14 Sep


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Tips for Using Facebook, Twitter Chats to Engage Buyers

September 14, 2011 | By | No Comments

Online engagement has gone prime time. Each night during this fall’s premiere week for CBS, fans have the chance to peek at 15-minute online previews and then use Facebook or Twitter to ask producers real-time questions. A few of the featured shows include Hawaii Five-0, NCIS, and CSI. (For details, see Christina Warren on Mashable.)

How can you launch a Twitter or Facebook chat to engage consumers or B2B buyers?

Take a cue from CBS and host a social network chat of your own. Check out these basic tips for hosting a Twitter or Facebook chat:

  • Pick a topic. Look for topics that will give value to participants. For instance, you might try an “ask the expert” chat or a discussion of the latest industry news and trends.  
  • Decide on a format. Do you want to allow the discussion to occur organically based on a general topic? Perhaps you’ll ask participants to submit specific questions for you to answer?
  • Consider tapping expert guests. Build brand credibility by inviting industry or subject matter experts to participate as a moderator or a panelist. Also consider inviting a company employee (such as a product development team member) who isn’t typically in the public eye but is able to provide an “insider’s view.”


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