The Three R’s of Social Media Strategy
Forget about the three R’s you groaned about in grade school: Reading, wRiting, and aRithmetic. Those of us in the social media set have our own R’s: Relevance, Relevance, and Relevance.
Relevance in tactics
Social media evolves at a pace much faster than its communication forerunners, like TV or radio. For example, consider that social network Friendster has already come and gone as a leader; Facebook is the same age as your favorite 1st grader; Twitter is not quite 5 years old.
For companies to successfully and profitably operate in the social media space, tactics need to reflect the way that consumers are interacting at this moment. The development of new technology and new ways to engage takes away the luxury of waiting to see how Network X or Technology Y pans out. Evaluate new platforms and, as the social media experts say, plan to fail fast and fail cheap.
Relevance in interactions
Consumer engagement now requires a real-time or near-real-time approach. The most efficient way to tap into those conversations so you can react or respond is through a social media monitoring system that listens across the web. Once you know where the conversation is, you’re positioned to reach out and engage.
Relevance in content
Brands need to be more than Johnny-on-the-spot when it comes to online customer engagement. You’ll also need to provide the relevant content the consumers want and need. What does relevant content look like?
- It positions your brand as an authority.
- It adds value to the consumers’ experiences.
- It is based on listening to and consideration of stakeholders’ concerns and questions.
- It builds online brand awareness in a positive and forward-looking way.
Social Strategy1 knows Relevance.
The Social Strategy1 team will help your brand leverage the 3 R’s to monetize your social media strategy. Contact us today for a risk-free consultation.