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online influencers Archives - Social Strategy1

10 Oct

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Blogger Outreach Tip (No Gray Matter Required)

October 10, 2011 | By | No Comments

Great bloggers do not just fall into your lap, you must seek the right blogger for your brand and help them execute correctly.

14 Sep

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Desperately Seeking Mommies – 2 Tips for Reaching Online Influencers

September 14, 2011 | By | No Comments

In a guest post on Tamar Weinberg’s Techipedia, RadicalParenting.com’s Vanessa Van Petten shares the tactics she used to take her website from 2 unique visitors (her and her mom) to over 200,000. The tips are geared toward tapping the mom blog set, but the core principles are suited for connecting with online influencers of any stripe, whether they blog about BPA-free baby bottles or cutting-edge iPhone apps…

12 Sep

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Why Do Brands Tweet?

September 12, 2011 | By | No Comments

Brands and companies continue to struggle to find ways to grow their businesses on social media. Find out why companies are and aren’t using Twitter for their company.

10 Aug

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Stop Playing Hide-N-Seek with Influencers

August 10, 2011 | By | One Comment

Connecting with the influencers who drive action involves engaging them through the communities they frequent, perhaps Facebook or LinkedIn. Even if you think you know which social networks your strongest potential influencers prefer, always use metrics to confirm you’re putting resources into the right social network.

15 Jun

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Online Influencers Inspire Action, Study Says

June 15, 2011 | By | No Comments

A newly released report suggests that tidbit of conventional wisdom isn’t far from the truth. SAY Media, TRU, and comScore researched the consumers who follow what the report coins Passionate Voices, influencers who use blogs, Twitter, and other new media platforms to produce category-specific, independent (not corporate sponsored) content.