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L2 Archives - Social Strategy1

15 Jul

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Will High-End Users Shop on Facebook?

July 15, 2011 | By | No Comments

Think tank L2 shares that Diane von Furstenberg is rolling out a limited-edition wrap dress each month on its Facebook page, which is branded DVF. The U.S.-based designer is offering the Wrap of the Month on its commerce-enabled page exclusively to users who “like” the company.

09 Jun

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Facebook Fan Posts a No-No For 1 in 5 Luxury Brands

June 9, 2011 | By | No Comments

Social media’s inherent openness gives decision makers plenty of reason to be nervous. After all, it can be a scary prospect to give consumers a forum in which to say virtually anything about the brand, products, and employees.