Social Media Makes Your Brand Global
Got social media for your business? Congratulations, your social media program is global! Forrester’s Nate Elliott writes that if your firm utilizes social media, you are global—regardless of whether you want to be or not. How? Consider, for example, that 70% of active Facebook users and 60% of Twitter accounts are outside the U.S.
You might be asking yourself if that matters. Nate provides us with an example from Amazon: Last fall, the company’s Facebook page promoted Kindles for $89. The problem was that the Kindle was much more expensive in the U.K. and it wasn’t even available in other international markets. The result? Brands who don’t take the global factor into consideration may find themselves explaining why they can’t honor a superhot social media promotion to a customer in South America or Europe.
What tips can you share for building the global factor into social media strategy?