Social Media Lesson, Black Belt Style
To many who aren’t familiar with martial arts (the real-life kind, not the movie kind), the Black belt seems like the ultimate goal. But those who practice martial arts realize that earning a Black belt is not the end of the journey. There are new techniques to learn, old techniques to improve, and, speaking from experience, always new ways to land gracelessly on your rear end. In short, learning is a process that doesn’t stop.
I was reminded of this when I read a recent post from Lee Odden of TopRank Blog, who shared SEO success tips for public relations firms. And while he writes specifically for PR pros, there’s a gem of a tip that we can all learn from: avoid the one-off strategy. And he’s right. In SEO terms, it’s not enough to optimize one web page or a single press release. Why?
Strategy is a process.
It doesn’t matter if we’re talking SEO strategy designed to generate traffic or social media strategy aimed at monitoring the buzz and engaging customers, strategy is not a once-and-done deal. Once tactics are implemented, decision makers need to continually monitor progress, measure it against benchmarks, and make adjustments when necessary.
Get the tools you need to make your social media strategy a successful and profitable process. For a free online assessment, contact the Social Strategy1 team.