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14 Apr


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Social is Tasty for Tasti D-Lite

April 14, 2011 | By | No Comments

Let’s talk treats. Tasti D-Lite is a Tennessee-based frozen dessert chain offering more than 100 flavors, from acai to vanilla marshmallow, and all-natural ingredients. Over the last few years, it’s built a reputation as a digital innovator. Mashable’s Erica Swallow interviewed Bill Zinke, Chief Marketing Officer of Tasti D-Lite. Here are some of their social media success highlights:

  • The Objective: The company set out to be a leader in social media, says Bill—a strong statement that suggests buy-in and support at all levels.
  • Effortless Brand Ambassadorship: Tasti D-Lite integrated social into their TastiRewards customer loyalty program. When a customer who registers with the company makes a qualifying purchase, an automatic update is posted to the customer’s Facebook or Twitter account or an automatic check-in is generated for Foursquare. The customer can select one of the company’s “fun” status update message options or create one of their own. In short, Tasti D-Lite customers can become brand ambassadors simply by making a purchase.
  • Create a Fun Customer Experience: TastiPads are in-store iPads that allow customers to learn product nutritional facts, sign a guestbook, check out the flavor calendar, and more. Bill says, “It’s another way [that] people can come in and share their experiences digitally…” He notes that, like any guestbook, the appeal is not only sharing your experience but also reading what others have shared.

It’s clear that Tasti D-Lite not only has the recipe for yummy frozen treats, they also have the recipe for digital marketing success.

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